Shoe Enterprises Speed Win Win Market Information

At the end of 5, H&M, the largest fashion retailer in Europe, opened its first flagship store in Guangzhou, triggering a queuing rush. The H&M conquered consumers with 10 days of new shelves and attracted the attention of many garment enterprises in Quanzhou. According to the analysis of the industry, the fast fashion clothing brands such as ZARA and H&M entered the Chinese market in the past two years, and the fast fashion consumption characteristics also spawned the application of a new generation of information management system.

Speed winning industry chain highly integrated

Moderator: ZARA can achieve "a new product can be listed on the 7 day". How do you view the success of these international brands? Can our Quanzhou enterprises learn from them?

Ouyang Zhonghui: H&M, ZARA and other international brands advocated the "fast fashion" mode, in fact, "less batch, multi variety" clothing production mode.

On the one hand, this model is in line with the demand for personalization, and on the other hand, it is also a product of the current saturated economic environment.

In the era of saturated economy, a product, many enterprises produce, often cause huge inventory risk.

Through the way of "less batch and multi variety", each style only produces dozens of pieces or even more than ten pieces. It seems that the cost of each garment seems to increase, but as long as these clothes can be sold quickly, it is an effective production.

Of course, this mode is very demanding for the R & D design capability of enterprises. Enterprises must quickly catch the fashion demand and react in the shortest time. Only by realizing the highly integration of the industrial chain, will it be possible to integrate the design, raw material procurement, production and manufacture, warehousing and pportation, order processing, wholesale operation, and terminal retail into one, which can be accomplished by means of informatization.

Chen Zhi: the "fast fashion" model is mainly aimed at fashion fields such as clothing and ornaments, but the concept of "as far as possible to shorten the period of product listing" is worthy of our attention.

In particular, as a fast moving consumer goods enterprise, we should pay attention to how to shorten the links of R & D, production and logistics. Only when these links are more closely linked, can the product listing cycle be shortened.

Zhang Tao: now many enterprises in Quanzhou are also making efforts in this regard. Some large scale private enterprises such as shoes, clothing and other enterprises have used information technology to improve production, logistics, marketing and other links through the introduction of ERP (Enterprise Resource Planning) system.

At present, we have been able to do research and development, from raw material procurement to production of finished products only about 20 days. This is achieved through the introduction of ERP system to quickly collect data from all links.

Space wins cross regional concentrated market information

Moderator: it can be said that the success of H&M and ZARA is partly due to the use of information. So how can we use information technology to upgrade Quanzhou's traditional enterprises that have entered the pition period?

Ouyang Zhonghui: at present, many enterprises in Quanzhou have begun to realize the role of information technology in promoting productivity, and have begun to pform the mode of production growth through information technology. It can be said that informatization is an inevitable process when enterprises develop to a certain extent.

Take the seven wolves as an example, now the enterprise focuses on brand and R & D, and production outsourcing. It will inevitably face the problem of how the corporate headquarters link up with the garment factories and distributors. This problem must be solved through the information management system.

Chen Zhi: in each product, the electronic tag is inserted into the label of the origin, price and specifications of the product. Through inductor sensing, the process of goods can be tracked without direct contact with the merchandise.

This collection of information monitoring system can not only save unnecessary costs between production and logistics, but also more importantly, it can reflect the needs of various regions in the production management at a very fast speed, and achieve the optimization of production management and market demand.

Zhang Tao: not introducing a high monitoring and performance information system, enterprise management can rest easy.

In fact, for the same set of information management systems, how to use the information management system and the effect of the application depends to a large extent on the ability of the enterprise to deploy itself.

Enterprises should focus on planning the resource system.

For example, shoe manufacturers who focus on developing products to the market can set up more subdivision options in the production process management part of the information management system, so that managers can use the timeliness data to analyze and make decisions and link all the links in production.

Doing what is right is the best.

Host: what problems should the enterprises pay attention to when they use the information management system and realize the informatization?

Chen Zhi: for now, capital is one of the bottlenecks for enterprises to introduce information management system. For example, if companies insert an electronic tag on each product, it costs about 0.4 yuan, and tens of thousands of fast moving consumer goods are sold daily.

Investing in this project is not a small amount of money that businesses need to spend.

Therefore, whether or not an enterprise should be introduced must be measured according to its volume of business. After all, the use of information management system should be commensurate with the business volume of each enterprise.

In addition, the implementation of information system is not just about software application and production management. Enterprises should pay attention to the process of production management to the application of software.

If the system is fully put into operation, enterprises can use the information resources provided by the software to design a dynamic monitoring and management reporting system, and immediately feedback and correct the problems in each link.

Ouyang Zhonghui: choosing to buy an independent ERP system will cost at least tens of millions of dollars.

For small and medium-sized enterprises which are not strong enough, but have urgent demand for information, they can also be realized by public information platform built by the government and operators.

This platform is no worse than the independent ERP system, but the cost of investment is much less. Quanzhou already has such a public information platform, and some enterprises have submitted their own information management requirements to this platform.