AOKANG And Other More Than 50 Enterprises In Wenzhou Have Online Shopping Centers.

In early summer, the sun was not poisonous, but it made people lazy.

Sun Mei, who works at a private enterprise in the city, doesn't want to waste her holiday on shopping. But her husband urged her to give him a short sleeved shirt, so Sun Mei thought of online shopping.

When Sun Mei landed in the online shopping navigation forum as usual, he found that the BONO (treasure bird) website, which was still on the navigation list a few months ago, has disappeared.

Later, she searched the search engine to find the online shopping mall called Bao bird.

If Sun Mei's husband is not a "fan" of a wedding bird, he may have lost Sun Mei's client.

She can choose the other clothing brands of Wenzhou, such as "Yi Yi Pai", "Metersbonwe", "Bai Li", and so on.

According to incomplete statistics from the industry and Commerce Department, by the end of 2009, more than 50 enterprises in Wenzhou had registered online.

"No more business registration is possible."

An industrial and commercial personage who has done the sales research of Wen Shang online mall pointed out.

In fact, more warm businesses are the first to test water from Taobao's popular shopping site Taobao. Kangnai, AOKANG, red dragonfly and other famous manufacturing enterprises have already opened flagship stores in Taobao mall.

"There are also many manufacturing enterprises in Wenzhou who have opened their own stores in Taobao."

People in the industry and Commerce said.

"We are working on policy solutions, and online growth is going to be better and better. We may have some sunshine policies for agents."

Kangnai manager revealed.

Physical stores are affected by online businesses, and some agents have poured water. Kangnai, AOKANG and others have all started to solve conflicts. One way is to stagger the launch of product categories.

"Recently, we launched special summer footwear for sale on the Internet. At the same time, we have launched some advanced design shoes."

Kangnai manager revealed.

Insiders say that if the company's online sales are bigger, it is necessary to reengineer the company and separate online sales from the existing sales system.

On this point, when the birds entered the online shopping mall, they realized that they had not allowed all their brands to enter the online shopping mall, and adopted a strategy of stagger a brand with other brands.

Heavy net

As the earliest bird that launched the independent online shopping platform in Wenzhou, it has formed an impression of "first impressions" in people's minds.

In April 2008, the Shanghai bird bird Clothing Co., Ltd., with a total of 122 million yuan, was officially involved in online shopping, and wanted to be PPG (second).

At this time, the AOKANG group, which is located in Ou Bei Town, is also eager to sell online.

In August 2008, the online shopping mall based on the sale of AOKANG brand launched a trial operation on the company's website platform, with the initial investment reaching several hundred thousand yuan.

"As early as 2005, we also tried to open shop in Taobao, but at that time the business was general, mainly because there was no online shopping atmosphere."

Lu Zhongyang, manager of AOKANG network sales, said with a smile.

Whether at that time or at present, the succession of touch nets between the birds of love and the AOKANG group are all advanced strategies.

In the field of Internet, we all call 2008 the year of e-commerce.

It was also in this year that Taobao's shopping rapidly broke into people's lives and became the boss of the online shopping platform in China.

At the beginning, the sale of Wenzhou products in Taobao was more personal.

"Two or two years ago, manufacturing enterprises did not realize that they should act quickly and sell products online directly. Until Taobao launched Taobao mall, Wenzhou enterprises began to realize its unlimited market space."

Those in the industry and Commerce believe that.

In 2009, Wenzhou enterprises began to sell online with Taobao mall. AOKANG, red dragonfly, Kangnai and United States opened their own flagship store.

Although the hard cost of opening flagship stores in Taobao mall is 5% of the total sales to Taobao, Wenzhou enterprises are also willing to pay large sums to make their flagship store red fast on Taobao.

"When we first entered Taobao mall, we gained hundreds of thousands of dollars in advertising on the front page of Taobao home for short-term traffic."

Lu Zhongyang revealed.

In order to make its products more elaborate on the Internet, Kangnai bought professional photographic equipment, and specially vacated office space to build a small studio.

"Next, we plan to cooperate with Taobao in advertising."

Kangnai group is responsible for e-commerce business manager Wang revealed.

When some enterprises are borrowing Taobao, there are also many Wenzhou enterprises like the good news birds.

Among them, like lad, a casual wear brand, built an online shopping mall called Li shopping mall more than two months ago, and sold products synchronously with the stores. The fast fashion brand, the excellent group, led by the French group, came into operation as soon as its online shopping mall came out.

Investment: with the help of Taobao mall, online sales are needed, and the hard cost is to pay 5% of Taobao's sales. At present, AOKANG, red dragonfly, Kangnai and other enterprises have been in Taobao's own flagship store.

Self built mall, which needs hundreds of thousands of yuan investment in advance, needs promotion budget at the same time.

Some enterprises are running in Taobao store for a period of time, and then build the mall themselves.

Way: one of the ways is to open flagship stores on the websites of Taobao mall or Tencent, such as the pat of Baidu and Baidu, and self built online shopping mall.

The way to online shopping mall

Choose Taobao or build a mall yourself?

Since its involvement in online business for three years, the bird has been walking in the "Climbing".

At the beginning of its founding, Tian Jian, the Internet bull who was dug by Ma Yun's Alibaba, chose to quit after less than a year on the line.

Recently, the birds are making some adjustments.

Galaxy Securities Research Report shows that the performance of treasure birds in 2009 is at a low level, and even dragged the overall performance of the birds, but in the first quarter of this year, the performance of the birds rose.

The performance of the birds is not satisfactory. It is not the wrong decision of the birds, but rather the characteristics of the Internet.

"Self built online shopping mall is a very burning matter."

A middle-level enterprise in Wenzhou has touched the net.

According to the reporter's observation, at present, several online shopping centers that are well done in China, such as Jingdong mall, fan Kai pin, sell bags and other online shopping centers, are all burning money for advertising promotion in a wide range.

Some people said that Kangnai, red dragonfly, Smith Barney and other Wenzhou enterprises began to get involved in online business, they first chose Taobao, mainly Taobao has a better flow of people, and if self built online shopping mall, it is difficult to guarantee the flow of people.

However, if Taobao is chosen, the initiative is not in the hands of the entity as the entity stores do.

"We can't get the sales statistics from Taobao."

One of the brand companies in Taobao opened the flagship store.

In fact, enterprises are also worried that once Taobao increases its fees for performance, then the interests of shop owners will be affected accordingly.

What's more, as more companies open shop in Taobao, the phenomenon of Taobao's sales growth in a single enterprise will be gone forever.

Continue to open a flagship store on Taobao and other platforms, or build an online shopping mall, which is a tangled business at present.

Online business breakthrough

"Online sales are much better than we expected."

The manager of Kangnai said with a smile.

At present, the overall sales of Kangnai leather shoes on the Internet show a positive growth momentum, "the growth of Taobao flagship store's performance is compound."

AOKANG, which has entered Taobao mall several months earlier than Kangnai, has sold far more Taobao Taobao flagship stores than its online store.

It is understood that the annual sales performance of AOKANG online mall is expected to reach the sales volume of a common regional agent this year.

"The achievement of the online shopping mall is totally up to our expectations."

Lu Zhongyang revealed.

It is for this reason that AOKANG plans to further expand its flagship store's opening up work, and the next step will be Tencent's patting and Baidu's own shop.

The reporter understands that most of the shops or online stores in Wenzhou are outstanding.

However, with the expansion of online sales, a conflict of interest is also facing the companies.

"Online sales are good, it will certainly affect the business of the store."

Lu Zhongyang confessed.

Precautions: deal with business conflicts between online businesses and offline stores in advance.

To solve company process problems, online sales management requires more detailed management.

Reporter's notes

Start a new engine

Wenzhou private enterprises try online shopping, early bird test is an example.

Many enterprises say that at present there is no mature mode to learn from them, they will explore the way of combining the original entity store mode.

Some business people say well: at first, the sales mode of physical stores was also explored by Wenzhou enterprises.

From the current perspective, Wenzhou's economy is in the face of adversity.

In the normal development, the growth momentum of enterprises will obviously become inadequate, and their position in the market will naturally become more and more small.

Online shopping is an endless sea. Compared with the physical store sales mode, it is not only low cost, but also flexible.

The attempt of Wenzhou enterprises to "dare to take the lead" in online shopping may win the market and gain new impetus to growth.

Of course, fighting will not be smooth sailing. Such a case has been revealed.

This requires government departments to pay attention to touting enterprises and introduce policies to help them.

With the increasing number of enterprise teams selling touches, Wenzhou enterprises can gain more market share, they will grow rapidly, and Wenzhou's economy will also get a new engine.

The vision of "ten thousand net dealers"

It is understood that at present, Wenzhou has plans to set up a professional team to help businesses in need to open shop on Taobao to reduce their late promotion and marketing costs.

The measures launched by the city commerce and Industry Bureau last year to encourage enterprises to start businesses online have enhanced the confidence of enterprises in online "circle shops".

In the opinions of the industry and Commerce Bureau on the development of the Internet economy, it is clear that all sectors of Commerce and industry should focus on optimizing the development environment of the network economy, and support the pformation and upgrading of the main body of the visible market, so as to boost the online market of the commodity trading market.

At the same time, the industry and Commerce Department will also focus on cultivating a large number of large-scale and influential online trading platforms, including electrical appliances, shoes and clothing, pump and valve, automobile and motorcycle accessories, glasses, lighters and gifts.

"Wenzhou industrial and commercial 136 aid network project" proposed that we should cultivate 1 000 Internet merchants.

"At present, the online shopping centers of some enterprises fail to achieve the desired results, mainly because they are not committed to doing so, but are only subsidiary operations of the company."

Ye Hongxing, chairman of the network, said.

"At present, China's well established online shopping centers, mostly relying on venture capital, are widely promoted in advertising bombings, and manufacturing enterprises can hardly follow suit."

The middle level of a shoe company is frankly speaking.

Nevertheless, many manufacturing enterprises in Wenzhou have expressed their reluctance to wait, because online sales will become a new way for companies to seize market share and is the trend of the times.

"According to the current development trend of online shopping, online sales will promote the pformation of Wenzhou enterprises from pure entity store sales mode to entity and network sales coexist mode."

Kangnai manager believes that the revolution in Wenzhou's sales is no less important than the last shift from wholesale mode to monopoly mode.

Based on the vision of the market, Kangnai group has started building a special brand website, and will begin to consolidate the company's online shopping business next year.

Similarly, AOKANG group will integrate the flagship store on the Internet Mall and Taobao platform.

"The company has plans to operate online shopping independently."

Lu Zhongyang revealed.

It is understood that Kangnai, AOKANG and other companies online shopping business, Affiliated Companies is currently a department, only a few people.

As more and more enterprises integrate the online sales business, an era of electronic commerce will be pformed.