Complementary Advantages Of Zhejiang Children's Shoes In Fujian

Quanzhou children's shoes brand Bumblebee and Wenzhou children's shoes brand little Tinker recently formed a strategic partner. Both sides of the alliance have their own production advantages in two aspects: Children's sports shoes and leather shoes. That is to say, one is good at developing and producing sports shoes, and the other is good at making leather shoes, so the two sides will exchange their "expertise" and provide technology and production capability in product production. This complementary wind of cooperation is popular among children's shoes enterprises in Fujian Province.

　 Bumblebee sports shoes "strong" small Tinker shoes "fierce"

Luoping, the marketing director of hornet Sports Products Co., Ltd., told reporters that the company's cooperation with the small shoe maker Zhejiang front shoe Co. Ltd. will start in the second half of the year. The main content of cooperation is the exchange of advantageous resources between the two sides.

He introduced that the main product advantages of bumblebees and tinkling are children's sports shoes and children's leather shoes. After the cooperation, both sides will extend their own product line. The design, research and development and production of Bumblebee children's shoes will be left to the front company. Similarly, the design, development and production of children's sports shoes in front of the company will also be handed over to the Hornets company. "Both sides will have a team dedicated to each other's projects, each with their own superior products. Basically, the styles of products will not be identical in their respective brand stores. He said.

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　 A single product is difficult to maintain, and it is rich in variety.

Luoping said that the current production base of sports children's shoes and children's leather shoes is concentrated in Fujian Quanzhou and Zhejiang Wenzhou. Under the trend that children's shoes stores or shopping malls have become the main selling channels, it is difficult for an enterprise to support a single store by relying on a sports children's shoes or children's shoes. As a result, cooperation between enterprises in both places has become a common demand. At present, there are many small orders in the two enterprises, but deep cooperation is few. The deep cooperation between bumblebees and tinker is the result of the continuous upgrading of both brands in recent years.

Chen Shuqing, secretary-general of the Fujian children's products association, told reporters that similar strong cooperation projects are being discussed among several Quanzhou and Wenzhou's children's shoes brands. The trend of cooperation between the two enterprises is deepening. I believe that in the coming period, different forms of deep cooperation between the two enterprises will emerge one after another. He said that in China's shoe industry, Fujian Quanzhou, Zhejiang Wenzhou and Guangdong Guangzhou are known as China's three largest footwear capital. The development of children's shoes industry in these three regions has also formed their own characteristics. The advantage of children's shoes in Quanzhou lies mainly in sports shoes. The advantage of children's shoes in Wenzhou lies in leather shoes. In recent years, with the continuous improvement of brand image and popularity of Quanzhou and Wenzhou, the brand of children's shoes has promoted the formation of the trend of OEM for leather and sports products.

Chen Shuqing said that in recent years, a lot of Quanzhou children's shoes enterprises have intensified their efforts in marketing. Apart from increasing investment in brand image, brand positioning, advertising investment and spokesperson promotion, children's shoes enterprises have been upgrading the terminals, including the store image transformation, management and sales skills training. In the production of products, many children's shoes enterprises in Quanzhou have launched children's clothing and children's products series to meet the needs of store construction.