Leather Bags In Dongguan Have Access To Southwest China.

Where is the "Yuecheng Cheng", which is sacred?

Yesterday, "yueyuecheng Guangdong excellent products (Chongqing) direct center" (hereinafter referred to as the "direct center") Guangdong product procurement invitation held in Guan.

Direct camp center is for fast moving consumer goods, zero and zero, direct purchase, especially leather luggage products in Dongguan.

1 joining threshold

Two years of production experience.

The direct camp center is set up in Chongqing by Guangdong Yuecheng Trading Co., Ltd., located at the vegetable garden dam between several major business circles in Chongqing. It is about 400 meters away from the railway station, and the first development area is 21 thousand and 800 yuan. The goal is to make a wide commodity trading platform for the southwest market.

The sales category of direct sales center includes garments, shoes, bags, toys, daily chemicals, small commodities, cosmetics and Guangdong's local specialty products.

Hu Jinrong, manager of the center category, said that yueyuecheng's investment in Dongguan is mainly about leather luggage manufacturers.

The design of the camp center can accommodate 400 merchants and is scheduled to open in July 10th. The 70% shops have been ordered.

Huang Zhenhua, vice general manager of Guangdong Yuecheng Trading Co., Ltd., said that the threshold for becoming a supplier of Guangdong Guangdong commodities is not high.

"The Guangdong high quality product manufacturer with more than two years of production experience, who takes the domestic market seriously and is willing to develop domestic market sales, can become the supplier of Yuecheng."

The investment side of Chongqing direct investment center, Foshan new detailed base Industrial Co., Ltd. and Shanghai Logistics Co., Ltd. budget for this project.

Before Dongguan, Yuecheng has held three investment promotion briefing sessions in Foshan, Zhongshan and Shantou, and will continue to enter Shenzhen and Huizhou.

More than two years of production experience in Guangdong quality products manufacturers, attach importance to the domestic market, willing to develop domestic market sales of manufacturers, can become the supplier of Yuecheng.

Merchants say the threshold.

2 way of cooperation

Wholesale and retail purchase

There are two ways for you to cooperate with manufacturers: factory direct and commissioned sales, and the sales mode of Yuecheng direct camp center is retail and wholesale integration.

The so-called factory direct camp is that the factory sends people stationed in the Guangdong Yuecheng direct battalion center, carries on the wholesale and retail business.

"Yueyuecheng" has unified management of the manufacturers, and the collection and publicity are carried out by yueyuecheng.

In terms of the profit distribution between manufacturers and Yuecheng, yuyuecheng sold 25% of the retail sales per month and 6% of the wholesale business as a daily management fee.

The settlement shall be settled once a month, and the actual sales will be completed.

You can provide 25 -30 warehouse for each merchant.

The manufacturers supply to yueyucheng, the supply price is the product factory price; Yuecheng is responsible for the sales, stock and logistics of the products, and takes all the expenses. The settlement is carried out in the way of the combination of paving guarantee and purchase and marketing. The first batch of bottled goods is settled by the Guarantee Corporation, and the settlement of each batch of goods in the future is carried out in the way of buying and selling.

Yue Yue Cheng said that the manufacturers entered into a contract once a year, and there are 50 staff in the company's marketing department, each responsible for helping 8 or so businesses to promote in the surrounding areas.

The goal of the next opening of the camp is Xi'an, Shenyang, Wuhan and two or three tier cities.

Journalist observation

Low price

Yuyue Cheng direct center is the most important product price, and the price marketing strategy is also adopted.

"We have unified pricing for all products in Chongqing Yuecheng. For example, the retail price of Yuyue Cheng Li products is 65% off of the lowest price of homogeneous products in all department stores in Chongqing, and 50 percent off for retail products."

Huang Zhenhua told reporters.

In Huang Zhenhua's view, the competition price is the absolute principle in the face of homogeneous goods. The factory price has direct competitiveness in the local market.

"In Guangdong, the factory price is 10 yuan, the local may sell 15 yuan, but through the intermediate links, through the hands of multiple dealers, Chongqing may have to sell 40 yuan, we sell 15 pieces, there is a market."

Hu Jinrong also stressed repeatedly that the way of sales charges would tie the interests of shopping malls and merchants together.

Compared with the Wenzhou Small Commodity City, which is also a wholesale and retail joint venture, Yu Yuecheng believes that its advantage lies in its professional management and unified marketing. In the first half of this year, the publicity cost was 12 million 380 thousand yuan.

In addition, you Yuecheng is its own business site, so it is more suitable for unified planning management.

In the view of manufacturers, the business mode of excellent Yuecheng is attractive to manufacturers who want to expand the domestic market. The strength of the group is far greater than that of single fight. However, the practice of Yu Yuecheng to develop the market at a low price has also aroused concern among enterprises.

"Profit is the first priority. How much profit is there in the direct sale of factory direct sales according to the sales volume?" the head of Dongguan Xi Liang lighting, who participated in the investment briefing, told reporters.