Jinjiang Mingwei Shoes And Clothes All The Way, "New" Short Board.

Recently, children's shoes enterprises from Zhejiang, Guangzhou and other places are rushing to the beach.

The local new army is ready to go, and the Foreign Legions are rushing to the beach. The children's shoes industry in Jinjiang has ushered in a blowout development, which makes Ma De Feng happy and worried.

In the face of increasingly fierce competition in the domestic children's shoes market, will the invasion of children's shoes in the field not only compress the inherent survival space of local children's shoes enterprises? How can the brand of children's shoes in Jinjiang learn its essence, foster strengths and circumvent weaknesses, so as to grow rapidly and drive another round of industrial upgrading?

Foreign children's shoes advance into "brand capital"

In May 28th, Guangzhou stepped up the international "star fantasy world".

For the overall effect of the first investment, Ling Xuecheng, general manager of step up (Hongkong) International Footwear Industry Co., Ltd., expressed satisfaction. "We have recruited more than ten provincial agents. The shoes we produced are quite distinctive, and are favored by a large number of agents."

In the past two years, in the face of the increasingly expansion of the domestic children's goods market, foreign brands such as BBC entered the domestic market one after another. He was unwilling to decide to turn the bow and carry the "star fantasy world" into China.

It is regrettable that although step up international in Dongguan has done more than 20 years of foreign trade children's shoes, has a good production and research base, but suffer from the lack of domestic sales in Guangzhou area, the brand's road has been difficult to break through.

So he decided to come to fame.

"Jinjiang is the capital of brands, where there are many brands of adult shoes or children's shoes, and the atmosphere of brand building is very strong.

At the same time, the rich customer resources, human resources and advantages of industrial clusters are incomparable anywhere in the country.

Everything is just like Ling Xuecheng's wish: the product advantage plus the rich resources of the brand capital has made the star market succeed in leveraging the domestic market, though it is only the beginning, but at least it is an important footnote.

This is also looked at by the shepherds of Zhejiang children's shoes enterprises.

It is understood that the brand of children's shoes in Zhejiang area is usually known as small leather shoes, and the mastery of sports shoes is still in short supply.

In order to complete the early stage of brand building needs, the shepherd boy decided to go to Jinjiang to seek deep cooperation partners and borrow the advantage of the industrial cluster that the brand name cannot replace, so as to perfect the combination of children's sports shoes as soon as possible.

"It's easier to build a product advantage here. Imagine that not only low cost, good quality, but also guarantee the renewal speed of style, is it more competitive in the category of sports shoes?" a journalist familiar with children's shoes in Jinjiang and Zhejiang told reporters.