Hongxing Erke Ten Years Development Road Map Outline

From sponsoring the 2010 Madrid Masters competition to the latest signing of 5 top tennis stars in Europe, from improving retail outlets, upgrading the store image to brand promotion and vigorously entering the international apparel industry, in 2010, as China's first overseas listing sports brand,

Expand oneself and oneself race

Spain is located on the Iberian Peninsula in southwestern Europe.

As an important hub linking Europe, Africa and Asia, Madrid's strategic significance is very different.

Lenovo

In fact, signing the Madrid Masters in 2010 is just a projection of Hongxing Erke's internationalization.

It is understood that Hongxing Erke overseas market is mainly concentrated in the Middle East, South America, Southeast Asia and Europe, especially in the Middle East. Hongxing Erke ranks the top five in the local market share.

At present, Hongxing Erke's overseas market accounts for about 10% of the total sales. This proportion is also ranked among the top domestic sports brands.

The bundled marketing of "competition + star" has made Hongxing Er Ke win more and more sympathy in the European continent. Especially in Holland, Germany and Austria, the competitiveness of its products is strong enough to compete with local brands and even internationally famous brands.

As the industry has said, Hongxing Erke's breakthrough in the European market will further strengthen the internationalization of Chinese national brands.

As a matter of fact, Hongxing Erke's internationalisation is still full of strength and its own race.

First, we must strengthen and expand.

On the one hand, it is a bold strategy of internationalization, while the other is the localization of wind and water.

"The next two years will be a rapid development period of Hongxing Erke. Our number of stores will expand from 4000 to 6000 now, and sales will also increase from about 2000000000 yuan to 5 billion yuan."

Wu Rongzhao, vice president of Hongxing Erke, said in an interview with reporters.

"It's time to speed up."

It is understood that in terms of channel strategy, Hongxing Erke used to expand rapidly. In 2009, it focused on quality, that is, improving its existing retail outlets, improving product services and brand display, and closing some shops reasonably according to the principle of survival of the fittest.

"The number of outlets increased slowly in terms of quantity, but the quality of single stores has been effectively improved."

Big but not strong is a difficult problem facing many garment enterprises.

And Hongxing Erke after the strong local expansion strategy, in the industry is very special.

Outline of the ten year development roadmap

In 2010, Hongxing Erke brand was founded 10th anniversary. For this reason, Hongxing Erke specialized in combing brand image and strategy.

At the same time, we have made a clear plan for the future development trend of the brand. On the basis of continuing to expand and deepen the international sports market, Hongxing Erke's product system will be firmly in the direction of youth, fashion and sunshine. We will make a broader trial in the field of sports and fashion, and firmly lock the brand vision into the world's leading sportswear brand.

"With the pen, it converges, so it is strict and legal. It expands and shapes with the pen, so it is scattered and bright."

Hongxing Erke a series of internal and external Raiders, seemingly scattered, but actually meaning gathering.

Hongxing Erke is constantly exploring the limits of the enterprise itself and achieving breakthroughs in places where others consider it impossible.