Children'S Shoes In Quanzhou Go To "Integration"

From children's shoes to children's clothing development, from focus on children to youngsters, the two obvious trends revealed in the peak period of children's shoes business in April and May this year reflects the new trend of Quanzhou children's shoes enterprises to create brand.

Children's shoes and children's clothing to "integration"

Children's shoes enterprises are more and more obvious from the integration of children's shoes to children's shoes and children's clothing. This is Quanzhou this year.

Behind the new signs is the background of a gradual economic downturn. A good play has been staged from children's shoes to children's shoes and children's wear.

The first batch of shoes and clothing integrated stores has been unveiled throughout the country. ABC brand launched a series of spring and summer costumes for children's shoes and children's clothing.

Over the years, most of the children's shoes and clothing brands are only good at making children's shoes or children's clothing, and most of them have large limitations and have not yet achieved industrial integration.

Fujian Footwear Industry Association Children's shoes Association pointed out that the integration process of shoes and clothing of children's shoes enterprises in Quanzhou is not only driven by the high profit of children's clothing, but also needs the pition from children's shoes industry to children's products industry.

In the past two years, walking in domestic children's shoes

From the management of cartoon children's shoes to the new line of children's wear this year, Huang Bingnan, chairman of kating, thinks that in order to get rid of the small profits of the industry and pursue the brand's sustainable development needs, enterprises have begun to expand their journey, and clothing with higher profits has naturally become the first goal for enterprises to capture.

On the other hand, the rapid development of adult sports shoes has also given some enlightenment. Only when we enter the field of children's clothing and experience the historical process of integration of shoes and clothing can we finally complete the pition from a single children's shoe industry to a comprehensive children's products industry.

As a result, many strength children's shoes enterprises have made a bold attempt.

Not only by hiring designer teams or directly grafting children's wear brands, we vigorously overcome the problems of talent and innovation in the development of children's clothing, but also create various kinds of children's products living rooms through the rich products brought by integration.

Be careful "

The youth market has gradually become a cake for children's shoes and adult sports shoes.

Reporters from a number of orders recently learned that many children's shoes enterprises in Quanzhou to consolidate the market for young children, began to "uplink", to the commonly known as "campus market" youth market extension.

With the gradual formation of the brand sports shoes market structure, many adult brand shoe enterprises are also beginning to "downlink" and will aim at this market.

At present, some well-known brands both at home and abroad have taken subdivision strategies in order to occupy a larger market space. Like Nike and Adidas, children's shoes have been subdivided into exclusive stores in some areas. Anta and XTEP have also set foot in children's shoes and children's clothing, bringing capital to the market for children's daily necessities.

Information from recent orders shows that the consumption characteristics of children in the middle and small age market are not conducive to building a stable brand. Fierce competition makes it difficult for children's shoes to play a leading role. The profit space of children's shoes has been continuously compressed, regardless of whether enterprises or distributors have "upward" requirements.

Fujian footwear industry association children shoes Association people believe that Quanzhou children's shoes enterprises have developed rapidly, production and management are increasingly mature, capacity expansion.

From the perspective of market development, family conditions are getting better and better. Youth groups should have more choices for consumption.

Children's shoes enterprises "go up" is bound to have an "encounter" with the "downhill" of adult brand shoes enterprises.

With the increasing competition, children's shoes enterprises need to do their best.