Dahongmen Promotes Industrial Upgrading With Clothing

More than 10 years ago, the "Zhejiang village" formed by a small workshop began to pform into the "regular army", occupying half of the wholesale clothing industry in Beijing.

Reporters recently learned that in the next two years, Fengtai District Dahongmen will have Beijing CBC building, Muxiyuan shopping plaza, Dahongmen clothing culture park and many other large-scale commercial projects completed.

Dahongmen is striding forward towards the goal of building Beijing CBC (Clothing Business Center, the core area of clothing trade).

Beijing South CBC

"According to the plan, building CBC in Beijing is the business location of Dahongmen."

Chen Tao, deputy secretary of the Party committee of the Nanyuan Orchard Village and the general manager of Beijing Xin Fuhai industry and trade group, who is at the core of the Dahongmen business circle, said: "the total volume of Beijing CBC building built on the south side of Lin Hong Road will reach about 100 thousand square meters. After completion, it will become the landmark building of the Dahongmen clothing and clothing culture creative industry gathering area and the Dahongmen clothing business center area. It has the functions of clothing design, research and development, creativity, dissemination, quality inspection and fashion trend control. The authoritative organization of the clothing industry, cultural and creative industries of China Textile Industry Association, China clothing association, China cultural industry (International) Forum Organizing Committee will be settled."

To develop into a commercial center in Dahongmen, it is far from enough to rely solely on the extension of the apparel industry chain.

"In order to improve the commercial form of Dahongmen, the Muxiyuan shopping plaza located in the southwest corner of Muxiyuan flyover will be launched in October this year, and is expected to be released by the end of next year."

Chen Tao revealed that the mall will become an international high-end brand gathered clothing building and clothing exhibition room.

At the same time, the Dahongmen Garment Culture Park (street) will be built on both sides of the high Zhuang Street on the north side of Fuhai park. After it is completed, it will operate brand-name or time-honored brand clothing, shoes and hats, catering, antique calligraphy and painting, jewelry, cultural and creative products, etc., as a powerful complement to Dahongmen's format.

According to another account, Zhejiang department store giant intime announced that its second department stores in Beijing will also be located in Dahongmen.

According to the reporter's understanding, intime department store in Dahongmen 26 commercial projects have a total of 6 stories, the total volume of about 50 thousand square meters, is expected to open next year.

Promoting industrial upgrading with clothing

At present, the Dahongmen business district, which takes the orchard village as the core, has gathered 39 professional markets, such as Dahongmen clothing city fair and Fucheng clothing building. The total volume is about 1 million square meters, and the annual turnover is more than 30 billion yuan. It is the core area of the important clothing wholesale center in the north, accounting for more than half of the annual turnover of Beijing's textile, clothing and footwear market.

In the 90s of last century, it was once known as "Zhejiang village" because of its dirty, chaotic and bad reputation.

Chen Tao still had many memories of many environmental problems at that time. There was no credit and market confusion.

Although there have been many "rectification", it has achieved little success.

At that time, the orchard village realized that it is better to guide its healthy development and contribute to the development of regional economy rather than "renovate".

In 1998, orchard village, which was founded in 1995 as a collective economic organization of the joint stock cooperative system, the Beijing Xin Fuhai industry and trade group, first completed the project of Beijing Dahongmen clothing trade city.

Thousands of merchants moved from the clothing stalls on the roadside to the commercial city, and merchants rushed to rent the stalls. In just a few days, hundreds of millions of dollars were withdrawn from the bank, causing the capital of Nancheng bank to be in urgent need.

Soon after, orchard village built second projects -- Fucheng clothing building.

The sales form of the original market has gradually escalated into modern business.

On the one hand, the wholesale market for clothing is the core of the construction, on the other hand, the two or three industry economy with local characteristics is vigorously developed.

At present, Xin Fuhai group has owned subsidiaries including Shun Fuhai logistics, JINGWAH Hotel, Beijing Dahongmen International Convention and Exhibition Center and so on.

Since its establishment, Xin Fuhai group has increased profits by 13 times, and its gross output has increased by 16 times. It has turned over 36 times the national taxes and the total assets are over 10 billion yuan, and the net assets per capita are among the best in Fengtai District.

Relying on many years of development of industrial foundation strength, Xin Fuhai group has formed a commercial real estate as the main body, clothing industry, real estate development, hotel, logistics, social security undertakings and other common development, with comprehensive competitiveness of the group enterprise.

Exploring the way of economic growth through culture

Some regional experts say that the development of many regional industries has reached the point of life and death. These areas are still relying on those traditional business models that are already lagging behind as their main businesses. If we do not find new economic growth points, it will be inevitable for the regional economy to decline after a long time.

This requires local development to broaden the way of thinking and change the mode of economic growth.

"Dahongmen business district, with the core of Orchard Village as the core area of the important clothing wholesale center in the north, is the key development area of" one axis, two belts and four zones "in Fengtai District, and the first garment and costume creative industry gathering area in Beijing.

Chen Tao said that at present, the Dahongmen clothing trade city and the Fucheng clothing building, which are the leading clothing wholesalers in Northeast and North China, have formed a high, medium and low echelon style clothing industry chain, and become a famous trademark enterprise in the business district. Nanyuan Road, represented by Dahongmen clothing trade city, has been recognized as "the fifth major business circles of Beijing" by the Beijing municipal government and the public.

Today, the three projects in the orchards are again building their leading position in the clothing store in Beijing. It also indicates that Dahongmen business circle is making great strides toward the goal of Beijing CBC, striving to build a full cultural industry based on clothing and exploring a new way to change the mode of economic growth.

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Chen Tao said that the "turn around" appeared as early as 2007. The orchard village invested nearly 100 million yuan to build the Dahongmen International Convention and Exhibition Center as the exhibition support for the clothing industry. It became the stage of the fifty-seventh, fifty-eighth Miss World Beijing contest, the Chinese competition and the Dahongmen International Fashion Festival.

By attracting domestic and foreign regional organizations and cultural organizations to form a strong interaction between the clothing culture industry and clothing sales, it will provide a favorable channel for Dahongmen to expand its influence and build its brand.

In 2008, the Beijing municipal government awarded the Dahongmen clothing trade area as the first "clothing and costume creative industry" gathering area.

Last year, the action plan for accelerating the development of the southern part of the city put forward a "government plan to speed up the commercial development of the southern axis, promote economic and cultural integration and develop new formats", and let many capital focus on the Dahongmen area along the south axis.

At the same time, the good news of the 2 phase of Dahongmen Metro Line 10 will be opened to traffic in 2012, and it will also play a positive role in promoting the settlement of many commercial projects.

Let's wait and see whether orchards can help Dahongmen business circle upgrade again.

interview

What are the functions of these three projects to brand building in Dahongmen?

Chen Tao (general manager of Beijing Xin Fuhai industry and Trade Group): we hope that through the construction of these three projects, we will further enhance the clothing quality in Dahongmen and promote the upgrading of regional brand as a whole.

These three projects are only part of our plan. We will build a large business with the garment industry as the core and become the first "clothing trade area" in Beijing.

What are the functions of the construction of the clothing trade area to drive the regional economy?

Chen Tao: the construction of clothing trade area is exactly the embodiment of our pformation of the mode of economic development.

Over the past few years, we have developed the whole industry chain development pattern around the garment industry in the links of design, production, testing, logistics and sales.

Through the development of the garment industry, we have the opportunity to set foot in hotels, real estate and other industries, and constantly enhance the business and living environment in Dahongmen.

What are the factors that restrict business development in Dahongmen?

Chen Tao: at present, the infrastructure construction in Dahongmen is not perfect, and the traffic network construction is not in place, which is a potential factor that restricts its development.

We hope that the government will continue to give full support. We will continue to cooperate with each other to form a joint effort to promote the healthy and orderly development of Dahongmen's economy under the guidance of the government.