Hundreds Of Millions Of Markets Have Actually Fallen?

"Today, we feel like 10 years ago in Shaxi, Guangdong.

In the past 10 years, the leisure wear industry has been developing geometrically. Who can imagine what kind of scene the development of the career apparel industry will be 10 years later? "In June 29th, at the press conference of the China clothing association's career dress Research Center, Jiang Hengjie, executive vice president of the China clothing association, sighed with emotion.

What is the huge industry that sits on the market of 100 billion yuan?

Huge market worries

According to statistics, China has 650 million people's industrial armies, and 19 industries are uniformed by the state. The annual market demand should be 100 billion yuan or more.

Correspondingly, there are as many as 2.5 Chinese professional wear production enterprises and have formed industrial clusters.

However, behind the appearance of the prosperity of the industry, there are still many problems in it: because the industry is late, the business dress is not popular enough, and the enterprises themselves are still fragile, and there are gaps in talent, technology, consumption concept and market regulation.

Mainly in the standard system is not perfect, mostly copying military uniform mode; design is lack of creativity, color, style, fabric is identical, logo is not strong; one-sided pursuit of high quality, ignoring functional and practical; price confusion, vicious competition is serious; there is local protection, black box operation occurs frequently, the market operation is complex and difficult.

"For our professional apparel enterprises, the future development is mixed.

The joy is that we have begun to take shape through such a long period of development, and can be handy when dealing with bigger challenges. The worry is that there is no unified market consortium among the various enterprises of professional clothing, but instead of making a waste of themselves.

A career dress entrepreneur talked about it.

Technological and cultural support

along with

"At the beginning of the establishment of the center, we took science and technology and culture as the two fulcrum to support the scientific and sustainable development of the professional clothing industry, so as to promote the healthy, rapid and orderly leap forward of the occupational wear market.

From the emphasis on production and quality, we should gradually increase our attention to the application and upgrading of high technology.

Jiang Hengjie talked about it.

In 2009, the first Chinese professional wear exhibition hall funded by Yihe Limited by Share Ltd, a professional leader company, was built in Yangzhong, Jiangsu. It filled the blanks of China's professional wear industry. It provided a new environment for the Chinese professional clothing industry to jointly explore and study the history of Chinese professional clothing development, collate and inherit the professional clothing culture, and also set up a platform for mutual learning and external exchanges of the career apparel industry.

"How long has the history of Chinese civilization been, the history of Chinese professional wear has lasted for a long time, but at present, Chinese professional wear enterprises still have little voice in the world. This requires the whole society to pay more attention to the field of professional wear."

Ma Jinfang, chairman of Jiangsu Yihe Limited by Share Ltd, said: "a fashion only needs to consider the age of its particular crowd, but the design of a professional dress should take care of the compatibility of all employees in the 20~60 years old.

These factors make career designers have richer design experience and social experience.

In addition, compared with the ordinary clothing, the scientific and technological content of professional clothing is also a major feature. In the future, the development of professional clothing, in addition to strengthening the grasp of the trend of the trend, the competitiveness of enterprises in science and technology will help Chinese professional wear strip off the old industrial shell of traditional industries and embark on the road of high-tech industries with high value-added products.

After making a big brand, Ma Jinfang, chairman of Jiangsu Yihe Limited by Share Ltd, has positioned the industry's continuous leap in the upgrading of technology.

In 2009, a private enterprise from Jiangsu broke the tradition that the National Day military parade was taken by the military factory. On the 60th anniversary National Day parade ground, it achieved an important breakthrough in improving the development of China's private service enterprises.

From the processing and production of the big hat cap to the processing and production of garments, Kathy Di Lai has made OEM for the international brand as an important accumulation of the early quality improvement.

"From the history of the production of uniforms, we are just the latecomers. But from the beginning of the start of uniform processing, we are adhering to the idea of" late start and high starting point ", focusing on the quality of products from the very beginning.

Li Zhiming of Kathy Di Lai said.

In order to ensure the good work of uniforms, they hired a famous stylist from Germany to pay the price of $1200 per day.

The standard of "top-grade production of low-grade clothing, suit making and uniform clothing" has made Kathy Di Lai gradually occupy the market.

Quartet cooperation in production, learning and research

It is reported that

"The position of our center for professional clothing is: public welfare organizations with self running and self financing ability.

The center will focus on building the research base of modern Chinese professional wear industry, promoting the healthy development of the upstream and downstream industry chain of professional clothing, setting up a new image of China's professional wear in the world and leading the Chinese professional wear industry to the leading international field.

Jiang Hengjie said.

According to the introduction, the center will flexibly adopt the operation mechanism of "cooperative lead, enterprise investment, joint research and development, optimization of production, application of enterprises, and industry promotion" - "operation, production, learning and research"; learn and learn from the advanced experience of design, technology and camp concept in advanced countries; invite experts from domestic well-known fashion designers and new materials, information and automation, etc., according to the principle of "taking the advantage of enterprises with professional clothing as the core, studying the principles of different contents, developing products with their own specialties, and characteristics of professionalization and culture", and gradually absorbing research members.

At the end of the conference, Jiang Hengjie said to the media emotionally, "as the public service platform of the professional clothing industry, we must make it a solid, solid, strong and good job, in order to promote the new leap forward of China's career apparel industry, and accelerate the pace of building a strong garment country through the implementation of the career development strategy."