How Big Is The Investment Potential Of The Underwear Store?

We know from the five most active brand underwear businesses at the franchise site that most brands do not have exclusive franchise requirements for the exclusive franchise of underwear.

However, they all require a deposit ranging from 1000 yuan to 5000 yuan. Besides, the amount of the first purchase is stipulated. The specific amount is different from the store size of the exclusive store, and the general principle is to fill the goods.

High-end brands generally require the first purchase value of about 100 thousand yuan, the mid-range brand around 50 thousand yuan, low-grade brands at 1, 50 thousand yuan or so.

In addition to the different purchase prices, there is little difference in the cost of decoration and rental between different grades of underwear stores.

General merchants will provide free brand uniform shop design drawings.

Generally speaking, the investment threshold is corresponding to the grade of underwear brand, and the lowest investment threshold of low-grade brand is.

The profit margin is below 30%.

Miss Deng has been in the underwear store for 9 years, and has served 3 famous brands.

Miss Deng said that although the profit margin of small brands is high, but because the price of the commodity itself is relatively low, the income is not very large. Although the income of the top brands is large, the competition is very big. Now the high-end brands are more open their own counters in the department stores.

Miss Deng knows many friends who make high-end brand monopolization. Many of them do not do it for one or two years.

Miss Deng said that although the brand underwear can be 4-5 fold pick up, but because the crowd is limited, the overall profit will not exceed 30%.

This article selects the big brand A and the small brand "9" from the brand underwear discount shop to carry on the contrast.

Contrast, big brands have a high entry threshold.

A brand: the first purchase is usually around one hundred thousand yuan.

Antti Veil 9 yuan brand underwear discount shop brand: the first purchase value of 1, 50 thousand yuan or so.

Experts comment: because the price of the A brand is higher, and in order to display the brand image, it is generally required to enter all styles when buying the goods for the first time. Therefore, the first purchase value is much higher than that of the 9 brand of underwear brand.

The investment threshold is corresponding to the grade of underwear brand, and the 9 threshold of brand brand underwear discount shop is the lowest investment threshold.

Contrast two, small brands can be flexibly discounted.

A brand: strict discount according to the unified discount stipulated by merchants.

Antti Veil 9 yuan brand underwear discount shop brand: in the case of knowing the business, the franchisee can decide the discount in the profit space.

Experts comment: A brand unified stipulation discount, and Antti Veil 9 yuan brand underwear discount shop brand in the market is not well-known, merchants give franchisees more flexible operation power, is conducive to brand short time to win more consumers.

But discount will not be a major factor for consumers to consider. In comparison, A brand's reputation and product quality are far better than that of the 9 brand brand underwear discount store brand, which is easier to get consumers' trust.

Contrast three, profit margins and earnings are different.

A brand: investors pick up goods at a market price of 2/3.

Antti Veil 9 yuan brand underwear discount shop brand: generally 4 to 4, 50 percent off.

Experts comment: different underwear businesses give different discounts, and the profit margins vary.

Although the brand profit of the brand underwear discount shop is 9 yuan higher than that of the brand, but because the price of the product itself is relatively low, the income of the single product is not large, so it depends on the sales volume.

The profit margin of A brand is relatively low, because the price of single product is relatively high, so the return of single product is high.

Contrast four, small brands also have advantages.

A brand: the competition is more intense. The brand of underwear brand discount is 9 yuan, and the competition is relatively small.

Experts comment: A brand stores compete mostly from the brand's own franchised stores. Many A brands are set up by the company directly in the department stores.

The existing A brand stores, which have done well, have been doing this for a long time, mainly relying on long-term fixed customers.

Antti Veil 9 yuan from the brand underwear discount shop brand compared with the brand name goods, the price is almost the same, but the quality is relatively guaranteed.

Moreover, the shopping environment and service quality are much better than the ordinary stalls. Many young girls and students who have relatively low consumption level prefer to buy underwear like this Antti Veil brand brand store of 9 yuan.

Antti Veil 9 yuan from the brand underwear discount shop brand exclusive shop investment risk is not A brand high, more suitable for ordinary investors easy to start, low risk requirements.

Wear underwear shop must have professional knowledge.

The owners of different lingerie stores said: opening underwear shop must have a lot of knowledge about underwear.

Because the difference between underwear and other clothing products is that the requirements for comfort and material quality are relatively high, but the underwear can not be fitted, so customers want the operators to provide professional advice.

This requires the operator to correctly judge the age and physique of the customer, to grasp the requirements of the customers, and at the same time to introduce the merchandise from many aspects and angles of the underwear's texture and style, so as to help the customers choose the appropriate underwear according to their size and age, and give guidance for wearing.

Geographical location also has a great impact on the operation of underwear stores.

Miss Mei, who runs low-grade underwear stores, says that the flow of people on the west side of the Yangtze River is still OK, and business is also good. That is, the rent is too expensive, and half of the monthly business income is spent on the rent, which is not very cost-effective.

Miss Deng, a high-end lingerie shop, believes that high-end underwear stores should be targeted at places with corresponding consumption levels, so that they can attract the target consumers. Although her daily location is very large and the rent is cheap, most of the shops are mainly buying the business of familiar customers.