Marketing Diamond Rule: Focus!

Scientist Archimedes Probably the first human to focus theory. He focused sunlight through a concave mirror, raised the temperature of the warm sunshine several times, and then projected it onto the combustible material to ignite it. Since then, physics has summed up the truth that when scattered energy is focused, great power can be generated. Later, this theory has been verified and applied in military, economic and social fields. The following is the true representation of the scene:

In 213 BC, Rome and Carthage contended for hegemony in the sea. Syracuse, as a weak city in two strong countries, had to rely on one of the countries to get its refuge. Finally, the ancient countries chose the Carthage which was slightly stronger than Rome. This enraged the increasingly powerful Rome Empire, and Rome sent the commander of MARKAY road to lead the army to conquer the ancient city of Syria.

Due to the great disparity in the strength between the two sides, Syracuse can only take defensive tactics. The Rome army has been defeated by the help of the great scientist Archimedes, but the soldiers in the ancient town of Syria have also suffered heavy losses and countless soldiers were injured. After several months of fierce attack and defense, in the weakest defense of the ancient city of Syria, marcay road organized a larger naval force to attack the ancient city of Syria.

At that time, many of the soldiers in the city had been injured, and the city's instruments: huge stones, arrows, and so on, had been inadequate. The whole city was in panic. At this time, Archimedes summoned the women and children in the city to the city, and each with a mirror, focused on a white sail of a Rome warship. After a while, the white sail was streaks of smoke, then ignited the flames. The sea breeze blows up and the fire blows up to the adjacent ships. When the Rome army was in chaos, diving and drowning, many people were killed by the fire and each other trampled to death. The Rome army fled to Rome in a state of difficulty before the first World War.

　　 Li De Hart The captain thought: "if the principle of war is condensed into one word, it is" centralization "; general Klause Weitz said," there is no more superior and simpler strategy rule than fighting power. "Sun Tzu has mentioned such a strategy in" the art of war ". In fact," I am invisible while I am invisible. I am divided into ten enemy groups, one is ten, the other is the enemy. "

In his broad and profound Confucianism, Confucius once referred to "two rabbits without one rabbit". It means to chase two rabbits, and you can't even get one. The reason is that the target is dispersed, the energy and physical strength are dispersed, and the result is zero. Another representative of Confucianism, Meng Zi (the first 372 to the first 289), has a famous saying: "fish, I want, and bear paws are what I want, too; the two can not afford to take the fish and bear the paws." This is the origin of the idiom of "not having both fish and bear's paw". It means that I like a lot of things, but everything can not be shared. I can only take one.

Lao Tzu's core thought is "doing nothing but doing nothing", which means that something can be done without doing something. This idea is also manifested in its "many puzzles, few obvious" and "husband only arguments, so the world can not compete with it". Chuang-tzu (about 369 years ago - 286 years ago) is another representative of the Taoist school. Laozi's successor and philosopher of philosophy are later known as Lao Zi and Zhuang Zi. In "knowing the North Tour", Chuang-tzu talked about "the life of man, the gathering of Qi, the gathering of life, and the dispersion of death". It means that the essence of human spirit is limited, and dispersal can make people die.

Han Fei Zi - the epitome of legalist thought. It has a famous saying: "there are three letters in the world: one is that wisdom can not be established; the two is that power can not be lifted; the three is that strength cannot be prevail"; the main idea is that no matter how much wisdom, strength, ability and so on, there is always something that can not be done.

Mo-tse (about 468 BC to 376 years ago), a famous thinker and founder of the Mohist School in Warring States period, he put forward the famous viewpoints of "universal love" and "non attack". It has a saying that "frugality is prosperous, but sex is lost." the main idea is that frugality will flourish, and then it will lose itself, and it expresses the idea of not greed, no dissipation and no indulgence.

1, a story

A hero is famous for his famous challengers. One day, one man came to ask you what you had practiced in the past. The man said that I had practiced eighteen moves to Wu Yi in the past 10 years. You should be careful. The chivalrous man smiled and knocked the man across. One day, another challenger, the hero still asked him what he had practiced in the past. The Challenger said that I hadn't practiced for the past 10 years, and I practiced an iron bullet in my heart. When the hero listens, he will not speak, but he will bow to defeat. This story tells us that marketers should be careful in "one Kung Fu" and master "a unique skill". You are an unconquerable man in marketing circles.

2, second stories

In ancient times, there was a king who wanted to find a prime minister. Then he finally found a man who could be prime minister, but he said he wanted to kill him first. After persuasion, he is asked to use a plate to fill the plate with oil, and to drive from east to west, not to drop a drop, or else he will kill his head. This condition is not easy to do. He walked on the road, his parents and his wife were crying, he did not see; the beautiful beauty passed by him, he did not see; then suddenly came a mad man, scared the streets full of people running around and jumping, but he was intent on the plate, still did not see; soon encountered the palace fire, a lot of fire fighting people, a lot of confusion, when a honeycomb on the hall beam was burned, a group of wasps flying around, flying around the sting, although the person was stung several times, but never felt, still focused on holding the oil pan forward. Finally, he reached his destination, and a drop of oil did not drip. So the king worshipped him as prime minister. The king thought that he could concentrate on the work of a person, that is, the Himalaya Range could be leveled down, not to mention others. (selected from "Hu Shi said Zen") the ancient "Yoga" style of hard work has changed a lot with the development of the times.

3. Japan's first low mountain

According to Japanese media reported on June 23rd, Japan's most famous country's first low mountain is located in Osaka port Baoshan. The elevation of Baoshan 4.53 meters is the artificial hill formed by the sand and gravel produced by the river dredging project in the Edo era (1603 to 1867). On the 21 day, Baoshan held a grand mountaineering conference and issued 50 thousand "mountaineering certificates". Over the years, many very short mountains in Japan have been fighting for the title of "the nation's first dwarf mountain" for many years. People can not help exclaiming: "fierce" tourism brand positioning is driven by fierce competition in the market. Because people are always indifferent to "second", the difference between Olympic gold medal and silver award is one and the most vivid example. Therefore, people only have the idea of "doing chicken heads instead of Phoenix Tail". Remember, second is not second, second is nothing!

　　 Peng Da group The resort card promotion center, which was recommended by the author, focused on the development of the Henan market. After six months, the strategic marketing strategy of "concentrating on Henan" was very successful and achieved a significant increase in the key market share (recently the main force moved to Beijing). Liu Xiaofei, one of the leaders of Peng Da holiday card, confirmed the strategy of focusing resources. He was not rigid in tactics, and did not blindly carry out strong marketing. Instead, he flexibly applied marketing tactics according to the market situation according to his competitors' situation, and quickly nibbled away the market share of traditional Timeshare business. Through the promotion and planning of Peng Da holiday card, the author concludes that the key to strategic focus is to identify the focal points, namely, finding the weaknesses of competitors and the key points in the war, so as to bring the focus into full play. This is a very deep feeling in the case of Peng Da holiday card.

The advice to entrepreneurs is that heavy hammers are not afraid of us because they are bulky. We are very good at dodging and defending, and a bow and arrow less than 100 yuan makes us afraid and fear the sharp arrow. Our marketers need to integrate their own resources, make sharp arrows to create sharp arrows, and then accurately shoot the arrow into the crucial bull's eye on the battlefield.

Finally, I would like to reiterate the view that a person, a brand, an enterprise or even a country is always limited in resources and energy, and is limited in limitless and boundless. If a person can devote all his mental strength to a career and concentrate on this goal wholeheartedly, he will achieve the greatest success. The diamond rule of creating a perfect life and brilliant career is "concentrating is gold".