Using The Brain To Take Orders, The Characteristics Of The Whole Brain Game In Sales

This sentence is fierce. It seems that people are not marketing their brains. Actually, the real meaning is not to say that others do not use their brains, but to sell themselves in the real life with skills, let others know you, approve you, establish your own network of contacts, just like a famous marketing expert, Mr. Sun Luhong, wrote a book called "using the brain to take orders, selling the characteristics of the whole brain game".

Of course, if you were the same as me, I was a nobody. If you saw someone, you would say I was "Hello, I am XXX". A person with quality will probably say, "I've heard so much about you," but when you turn around, you will tell others where this guy is coming out. A slightly worse person will say who you are. I never heard of it. The implication is that you are the green onion and you are also talking to me, not knowing the sky and earth.

Especially for marketers, how to grasp the opportunity of marketing and seize the opportunity to communicate with potential customers is very important.

In many years of marketing career, I was once down and out, and I had a lot of energy in my mind. The great change came from my change in marketing strategy. I share with you, the sound of recognition is good, that is to say, holding a personal field; do not approve of it; turn off the computer, wash and sleep; do not clap your brick, nor do you want your wonderful article to affect your wonderful South Ke dream.

First of all, when you meet a client, you must outline the content you need to communicate before you see the customer. Focus on one or two and three, roughly describe the time needed to finish your question.

In this limited time, whether you can seize the hearts of customers.

The main thing is that if you pass your personal charm, you can plan and strategically pmit the information appropriately.

Second, of course, it is not entirely for marketers to rush ahead, the key is to have the backing of competitive products.

If your product is not famous, it doesn't matter if your product is not famous.

They all rely on marketing staff to make efforts through a series of efforts. At this time, marketers must take into account two problems.

The first is whether you have this core competitiveness. The second is whether the core competitiveness can be expressed. How can you show your core competitiveness at the beginning without recognizing your own people, so that customers can recognize it and believe that your cooperation is worthwhile, which is marketing yourself.

Third, be sure to bring along.

This is mainly about playing emotional cards. The reason why people call people is because they have strong feelings than other animals. No one will let anyone who is friends with their integrity be allowed to get out of the way. Unless that person is a metamorphosis, or a state-owned enterprise, those who eat state monopoly and profit, as long as they are engaged in marketing work, they will be honest with their peers, even if they do not want to buy our products, but at least one friend is there. Maybe a phone call comes that day and you need to deliver the goods.

Fourth, use your left brain to consider problems. Be rational and not emotional.

The left brain is in charge of logical thinking, and the right brain is responsible for causality, sensibility and sensation.

When you rush into the client office with confidence, you must be prepared for rejection. This is a comprehensive test of your marketing ability. This requires that the products you provide are differentiated rather than homogenized with others. The key lies in how you express the special points of your marketing products, so that customers feel that using your product is what they need.

Fifth, heroes should be modest and prudent regardless of their origins.

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Sixth, there must be a solution to the problem.

When you are actively communicating with your customers, you must go all out to deal with the problems raised by your customers. Especially for the problems raised by your products, you must have the corresponding solutions. You can tell the customers that your technical problems can not be solved. Our expert team will be waiting at any time 24 hours a day and do not give customers the promise that they can't cash in. This is very important, especially in the aspect of undeveloped performance in the aspect of product technology. Maybe the customer will put forward some requests that your products can't reach if you want to show that you are superior to you. At this time, you will have a good understanding of the technical situation of the product, and then tell the customer that it is impossible to do so.

Seventh, summarize the process of visiting customers in time, find out the problems that arise, clarify which customers are deliberately making difficulties, and those are really caused by their limited capabilities.

This is very important. If someone sees a client, he will be happy if he signs the bill. If he refuses, he will say, "what's so great about grandma?"

This is not right. As long as you go to other people, it means that others are great.