Looking At Marketing Experts' Fever From Zhang Wu Ben'S Phenomenon

In 2010, China's hottest health preserving expert was born without Zhang Wu Ben.

Since Hunan TV's "Encyclopedia" broadcast "Zhang Wu Ben talk about health preservation", it seems that overnight, this mung bean, eggplant "cure" health experts as red as the rocket.

For a while, all the streets and lanes, most of the talk after dinner was Zhang's health preservation tips.

In the mouth of Zhang Wu Ben, whether you suffer from myopia, high blood pressure or cancer, the drugstore is the market next door to you. "Hospital" is the kitchen of your home.

Many people do what he says as a decree.

In the vegetable market, mung beans and black beans have become a must buy for many consumers. Less than 35 Jin, more than a few Jin, the price has been pushed up.

The Beijing Morning Post reporter has made four surveys and found that looking for Zhang Ben Ben is a high price.

The 300 yuan number has been discharged until 2012.

The number of 1800 yuan is scheduled for next year, and the price can not be cut.

His book, "eat the disease out", has been on sale for 6 months, occupying the sales champion of Dangdang, excellent network, Xinhua Bookstore and so on.

It is reported that the book has sold 3 million copies.

Recently, the "most expensive Chinese medicine in Beijing" has been bombarded by the Ministry of health and many medical experts. It points out that there is no scientific basis for certain health preserving theories, and there is no basic scientific knowledge. Blind faith will cause harm to the body. Recently, a large number of patients with abdominal pain caused by mung bean soup in Beijing have been exposed by the media.

Coincidentally, "healthy godmother" Ma Yueling is only a primary nurse who has worked for more than 20 years. Even a doctor can not count on it, but he is advocating the "secret recipe for health preservation" of raw loach.

Since March this year, more than 100 people have been hospitalized because of parasites eating raw loach and parasites inside the body, the medical outpatient department of Sichuan Provincial Center for Disease Control and Prevention said.

Moreover, in the past few years, Lin Guangchang, a "detoxified Godfather", has also caused cancer patients to delay treatment and aggravate their condition because of his exaggerated efficacy.

Eventually, the fake doctor was sentenced to 2 years and 6 months for fraud.

Why are these false experts able to cause such a large social impact?

The main reasons are nothing more than the following:

1. the improvement of living standards and people's pursuit of health.

2. the expensive medical expenses of hospitals, health experts can cure all diseases and cure them.

3. the hype behind the team and the help of relevant media.

4., the regulatory mechanism is not sound.

This is very familiar with the hot phenomenon of today's social marketing experts.

China's marketing history is only thirty years old. At present, the number of people engaged in this work directly and indirectly is 80 million.

After several years of marketing work, he is known to be an expert, and there is no government department or functional organization to supervise it.

The desire of marketing talents in China's large number of enterprises is the hot soil for marketing experts.

Whoever claims to be a marketing expert must always drum up some inexplicable theories, write a few new or unconventional articles, or simply steal other successful cases as packaging and promotion of his own capital, and then publicize them in various marketing magazines and websites.

Some bosses who have a burst of mentality are coaxed and confused. They are in a state of flux with the aphrodisiac.

When I was in my first job, I was in charge of product promotion in a company.

The boss later had a whim and did not know what ecstasy to eat. Three hundred thousand, an advertisement company from Beijing asked for a pulse of the company's marketing work.

The efficiency of advertising agencies is very fast. The three people sent to the company have issued a thick stack of diagnoses and proposals in less than a week. They have thoroughly criticized and disrupted the development direction, product positioning and promotion mode of the company.

The boss worshipped the diagnosis as a treasure, and immediately asked the marketing director to execute it efficiently.

In less than two years, more than 100 of us lost their jobs collectively because the company was closed.

Later I heard that the boss's intestines were regretted, but three hundred thousand bought only a fancy copy of the advertising company.

The industry is not also circulating, a candy company in Fujian invited a certain marketing master to make plans, and the result is not "dumb eating Coptis -- can it be bitter?"

Zhang Wu is not good enough to let you fall ill again, and some of our marketing experts can't get ahead of your business.