How Do Internet Bars Cross Three Doors?

This year, Mr. Zhang is fifty years old.

In this environment, Mr. Zhang's Internet cafe business can be described as magnificent. He made a golden pot in the early days. He became the first millionaire in his hometown, but it didn't last long. In the years when the Internet bar was restricted by the government, Mr. Chang's situation changed.

"In the internal management, there are frequent burglary incidents in the Internet bar; in the industry, competition between the Internet cafes and the Internet bars is white hot, and everyone is fighting to death. In the external environment, with the copyright gate incident, the Internet cafes relying on the movie industry need to pay a lot of expenditure and no longer have a free lunch; in policy, the government restricts the development of Internet cafes, and takes strict control over Internet cafes."

Mr. Zhang said.

Mr. Zhang's story is only a microcosm of the survival of Chinese Internet cafes.

In the uncertain future, the development of Internet cafes is still tortuous and difficult, because no one can predict whether these Internet bar owners can surmount the three thick doors that lie in front of them: theft doors, copyright doors, shuffle doors.

First door:

In November 14, 2008, after careful investigation, the Shanghai police carried out a unified action in 12 regions, including Pudong, Huangpu, Baoshan and Changning, and successfully cracked the "10? 17" project, that is, the illegal Internet bar accounting system. The case involved 32 Internet bars, involving about 170 thousand yuan and 8 suspects.

This is followed by a major Internet bar accounting security incident in October 2008, which was reported and reprinted by Chinese Business Morning Post, Guangzhou daily, Sina and China Internet bar online.

The large-scale theft of Internet cafes across the country appears to be a loophole in the billing system, but more reflects the drawbacks of lax Internet cafe management, unreasonable employment mechanism, and administrative interference in Internet cafes.

To break through the burglary and avoid similar incidents to repeat the same mistakes, our Internet bar owners need to make targeted breakthroughs in the above aspects.

First of all, in terms of management, the owners of Internet cafes need to establish effective management mechanisms. On the other hand, they need to have a sense of crisis.

For example, the theft incident directly reflects the loopholes of the Internet bar employment mechanism.

In the employment mechanism, Internet cafes need to establish a mutual help and mutual supervision among employees, forming a community of interests with Internet cafes.

In terms of staff salaries, it is linked to the performance of Internet cafes; in management, staff responsibility system and rewards and punishments are distinct; in culture, through collective activities such as training and gatherings, the collective sense of honor of employees is enhanced, and the strength of employees is twisted into a rope to make full use of the wisdom of assembly.

Secondly, in the entire industrial chain, Internet cafes should have rights protection and regulatory awareness.

The direct reason for the theft of Internet cafes is the loopholes in billing.

In the whole event, Internet cafes are victims, but Internet cafes are also the maintainers of rights.

How to avoid similar incidents, the most important thing is to make use of market competition to speed up the upgrading of billing software, to remove the constraint of administrative power as much as possible, and strive for the right that we should have.

Of course, these will take some time. Why do not the owners of Internet cafes begin to discharge timetable, step by step to achieve them, "perseverance and golden stone can be engraved", and believe that the development of Internet cafes in the future will be self disciplined and administrative management subsidiary.

Second door:

With the increasing efforts to crack down on copyright piracy, public awareness of copyright protection, piracy and copyright protection have become a hot topic. Internet cafes have been particularly charged with copyright infringement.

Reporters entered "Internet bar infringement" in Baidu, with up to 229000 web pages.

Over the years, Internet cafes have been accustomed to the delicious "free lunch" by relying on the movie to collect Internet fees. They always think that "the law does not blame the public" and they will not be so unlucky to be the first to be laughed at.

Now, the real "wolf" is caught unprepared.

How to break through the "copyright door" to make Internet cafes no longer a scapegoat?

First, ideologically, Internet bar owners should establish a positive and correct sense.

There is no such thing as a free lunch.

In the face of reality, the owners of Internet cafes can not take the form of fluke on the one hand and do not accept them passively. They should grasp the initiative and make adequate response measures. On the other hand, the Internet bar industry mainly realizes that it is more important to cooperate with film and television copyright dealers rather than hostile relations, to foster strengths and circumvent weaknesses, and to enhance the value of Internet cafes.

Second, we should make full use of the Internet bar as an important channel for film and television input and establish a win-win cooperative relationship with the film and television copyright dealers. We can give full play to the new media function of the Internet bar's value-added services such as posters publicity, page advertising, system prompts and other forms of advertising, so as to combine the online advertising and traditional media advertising together and have a high cost performance. In this way, the Internet bar can create income for itself, and on the other hand, it can enhance its own value and make full use of its entertainment platform and advertising platform.

Third door:

Since the arson incident of the Beijing blue speed Internet bar in 2002, the nationwide Internet bar licence has started a long and long road of prohibition and release. The debate on prohibition and release has not stopped for 6 years.

As the Ministry of culture and entertainment industry, the Ministry of culture, in June 2003, issued a stricter management policy for Internet cafes. Its core is to implement a chain of Internet cafes management guidelines, and the approval authority of chain Internet bars is strictly controlled by the Ministry of culture.

After 2004, the examination and approval of new Internet cafes ceased completely; in July 2005, 9 ministries and commissions of the Ministry of culture, SAIC, and the Ministry of Public Security jointly issued a notice, explicitly giving approval authority to the local government; in 2006, the license examination and approval of Internet bars showed signs of thawing, and all localities were gradually released; in early 2007, 14 ministries and commissions of the Ministry of culture jointly promulgated the notice that all localities should not approve new Internet bars. Last year, the approval of Internet bar licenses was again frozen. Until 2008, insiders revealed that the Internet bar license will be lifted and the industry barrier will be lifted again.

The lifting of the ban on Internet cafes avoids the "one size fits all" injury of management in the past, effectively curbing the situation of "one pipe will die, one will release chaos", break down the trade barriers, reasonably adjust the resources of Internet cafes, start the market demand and strengthen the guidance of Internet cafes.

The reason why the Internet cafe license is issued again is mainly due to the following reasons: first, market demand.

In the information age, Internet users' demand for Internet cafes is increasing. The existing regular Internet cafes are hard to meet their needs; secondly, strengthen management.

The vacancy in the market has provided some opportunities for some "black Internet bars", especially in some remote areas, factories and school intensive areas.

The existence of "black Internet cafes" has brought about a series of social problems, such as the spread of bad yellow information, minors to get on the Internet, fight trouble, serious fire safety hazards, and third, further develop the Internet cafe chain operation.

Due to the standardization of operation and unified price, it will play a positive role in maintaining market stability and effectively curb the phenomenon of "speculation".