Washing Brush Can Also Achieve 3 Million.

Li Ke, a post-80s college student who had gone through three entrepreneurial failures, finally found his way to create wealth - household appliances cleaning.

In just three years, the company has appreciated from the initial investment of 20 thousand yuan to millions of dollars.

Recently, Li told reporters about the bitterness and happiness, experience and harvest of his venture.

Target: listing on GEM

In 2006, Li Ke founded Hainan Geke Technology Co., Ltd. (Gekko). By 2009, the turnover has exceeded 3 million yuan, and the net profit has increased to more than 1 million 500 thousand yuan.

The rapid growth of enterprises and good industry prospects laid the confidence of Li Ke to expand the company.

"Listing on GEM is already in the company's planning."

The young man born in 1981 said firmly.

Gekko initially focused on cleaning household appliances, but now it has focused on household electrical appliances cleaning, because Li Ke found that this is the key point of profit growth.

Li Ke explained: "the so-called household electrical appliances cleaning is a special cleaning agent, which is directly cleaned under the normal operation of all kinds of precision electrical equipment, electrical machinery and equipment.

The purpose of cleaning is to maintain these expensive equipment to prevent leakage, short circuit, weak signal and prolong service life.

"For example, many units such as Hainan Mobile Corporation, China Telecom's Hainan branch, Hainan provincial Party committee, Xiaolangdi Dam hub administration and so on are all our customers. The switches, mobile base stations and so on are easily covered with dust. Through cleaning, they can prevent equipment failure and improve the efficiency of equipment."

Li Ke, who has already had the first taste of sweetness, thinks that this is a field with few competitors.

At this time, many plans for the future of Ge Ke were born in his brain.

Part time brings entrepreneurial dreams

In three years, the company's address changed three times, representing three different stages, from the initial residential buildings to some dilapidated office buildings. Not long ago, Geke moved to the prosperous China World Trade Center center of Hainan.

Standing on the twenty-second floor of the company, Li Ke recalled the 6 years of entrepreneurial journey is really sad and happy.

After graduating from college in 2003, Rick chose to start his own business, and this decision stems from his part-time experience in college.

During the summer vacation, in order to earn some pocket money, Rick found work in the street and ran into the chain store shelter as a waiter.

I did not expect to work hard because of the work, after the start of the shop, he did not allow him to go, not only to promote him as the leader, but also to agree to Li Ke to go to school in the morning and to work in the afternoon.

"It was this experience that made me start the way to start a business," Li Ke said. "The typhoon shelter has a standard business model, and I manage more than 30 people.

After graduation, I felt that I had the ability to start a business.

So Li Ke opened a tea restaurant near the school to imitate the shelter mode.

DIY's interior design, good cost control, only after four or five months, the tea restaurant began to make profits.

A series of strikes

I didn't expect the first noble man to be the last thing he wanted to mention, and let him finish his first venture and enter a trough of two years.

When the tea restaurant was booming, a man found Li Ke for 800 thousand yuan and hoped to run a tea restaurant with Li Ke.

Li Ke also thought that this is an opportunity to expand the scale of the shop, and it readily accepted.

Unexpectedly, the two people not only have different management ideas, but also have a strong desire for possessions.

Li Ke gradually felt that he had been excluded from the competition. The internal conflict was fatal to an enterprise, and business was becoming increasingly deserted.

Finally, one day, Li Ke took the day's turnover of 300 yuan to clean out the household.

"At that time, I didn't even sign a contract for this partnership."

Li Ke sighed.

This failure made Li Ke lose everything.

Every day, a lot of hair falls down, suffering and grievance filled with the fragile heart of this young man.

Li Ke said he always regards time as life.

After a short adjustment, he opened hotels and smoking hotels, all small investments, but failed.

Business opportunities in desperation

Li Ke said: "if we find the road is wrong, we will quickly admit defeat and save time for the next step."

Unwittingly, I saw a news about residents cleaning household appliances, which made Li Ke think there are great business opportunities here.

Because this is a new industry, he knows nothing about the development trend of the whole industry first, and rolls around many places to conduct field market research.

After deciding that this is a good project, Li Kebian plunged into a local electrical appliance maintenance department, from scratch, to learn basic skills, to understand the internal structure and maintenance of electrical appliances.

After six months of painstaking study, Li Ke, who had a project and technology, began to look for funds.

This time, he learned the lesson from the beginning, and based on finding a like-minded investor, explained the responsibilities and obligations of the two parties by using the contract.

In 2006, Gekko started.

The road to entrepreneurship is continuing.

In Li Ke's view, the lowest cost in the early stage of entrepreneurship can survive in the early stage of difficulty.

He likes the saying: most entrepreneurs are sacrificed on the eve of success because they do not insist on taking this step further.

Li Ke said: "now the comprehensive strength of Ge Ke can be ranked first in the province. Before I am forty years old, I will be able to achieve this goal and become an industry leader."

But there are many obstacles in front of this young man.

Since 2008, the company has changed greatly and develops faster and faster. He works sixteen hours and seven hours a day.

Li Ke was so busy that he had to go home to recuperate early this Spring Festival, and the doctor gave the diagnosis as "too tired".

Why is Li Ke so busy? Just like many entrepreneurs, it is hard to turn from a pro - lover to a manager who is a big hand.

Although Li Ke is slowly trying to delegate power, he is faced with a difficult problem -- talent.

With difficulty, hope, frustration, joy, loss and accidents, entrepreneur Li Ke continues to walk on the road of entrepreneurship.

Alignment

Li Ke said: "choosing an item is important, but it is only a good start. It depends on the executive ability of the entrepreneur. Otherwise, it is also a dream to have a good idea and train of thought."

After receiving the first list, Rick did a lot of summing up.

"For example, asking customers how to contact us, customers' suggestions, what services our customers need, and so on, with the increase of business, our experience is certainly more and more abundant."

Li Ke gradually separated the business from the technical field, and increased the efficiency. After that, the central air-conditioning cleaning and the live cleaning of communication power equipment were increased. The business volume of individual orders was directly raised to 10000 yuan or even hundreds of thousands of yuan from 1000 yuan.

Now, the key customers and future development of Ge Ke are administrative institutions and large state-owned enterprises, including government departments, hospitals, schools, banks, telecommunications and so on.

Li Ke said with a smile, "under the circumstances of economic crisis, our company has not only reduced but expanded greatly, which is very much related to the distribution of our current customers."

His other important customers are private enterprises, such as Internet cafes, hotels and entertainment establishments.

Li Ke said: "business owners are concerned about machine loss and cost. Therefore, we usually directly give the concrete figures to customers after saving energy, reducing the risk of damage and reducing maintenance costs."

Success is creation, and we should be proud of ourselves.

It was because he had made his own business story on the forums, and he was smart.

Seeing his entrepreneurial story, he found that this clever boy was persistent.

After some contact, I heard him talk about his outlook on life and values, and found that this intelligent and persistent entrepreneur is wise.

Li Ke said: "entrepreneurship" is a very hot word in today's society. Simply interpreting is to create business. But I think the meaning of "entrepreneurial success" is to create something worthy of your own pride. Maybe you didn't get a lot of money from your career, but you can get people's appreciation of your career and appreciation of yourself, not to prove success with material wealth.

If you simply do it for money, that's not called entrepreneurship. You are just making money.