Experience Of Creating Underwear For A Man Selling Underwear

His name is Ji Zhuohong. He is 30 years old.

He is a big man, and at the same time, he has an empire.

"I don't want to do anything, but I want to do the biggest underwear and socks of the Empire."

"Everyone who comes in can see that the so-called empire can not be duplicated."

"Americans can make CK underwear popular all over the world. Can China not have such a huge market? I feel like a dark horse who will fulfill this mission in the future."

Underwear and socks, these two kinds of "fine rice" things, but how to bring the dignity of a man "empire"?

Monthly income of 60 thousand, double crown, seller credit more than 20 thousand, blog click rate fire to burst...

This is Ji Zhuohong.

Ji Zhuohong told reporters that he is a passionate person. Since he started a business with foreign friends in partnership with foreign friends in July 2005, he has gone through numerous twists and turns, and has been trying several industries before and after. Now the underpants and socks empire is developing step by step.

Failure! It is so engraved on my mind.

After graduating from university in 2002, he became a warehouse supervisor in the PC Department of EPSON mobile LCD assembly plant in Baoan, Shenzhen. After resigning in 2003 November, she came to East China to make a fortune, and was intent on breaking through.

Finally, in the foreign trade department of an outdoor furniture company in Hangzhou, he did foreign trade business for about half a year, and the Ministry of foreign trade suddenly disbanded.

In July 2005, a friend invited him to set up a foreign trade company. He thought this should be a turning point in his life, so he quit his job immediately.

Two partners registered a foreign trade company specializing in the export trade of outdoor furniture.

"The product knowledge, foreign trade experience and business cards of many foreign customers from the Canton Fair have just started."

However, many guests know that they are pure foreign trade companies. They believe that there is no price advantage. Every day, they are constantly sending emails.

"Once an American guest came to see our products, and all of his expenses were borne by us. Depressed, the guest asked us to drive him to another factory."

Because the company has no actual turnover for a long time, the tax bureau almost cancels the general taxpayer qualification of their company.

At that time, in addition to living expenses, but also to pay rent, every month to pay 600 yuan accounting outlay fees, 1 million of the company's registered capital is also financing, has long been pferred to others.

Ji Zhuohong plunged into despair.

"Only those who have experienced entrepreneurship can feel that feeling."

Socks and underwear inspired him.

After the separation of foreign trade companies, Ji Zhuohong began to invest in securities full-time, from stocks to futures, half a year later, stocks made futures losses, and later stocks were locked up, and Ji Zhuohong gave up the road.

"I summed up the truth that the more we want to get wealth, the better our wealth will be."

Later, he saw friends selling slippers and shoes on the Internet, so he noticed the shop.

"I want to be an online shop, I must do quantity, and I can do a lot of goods. What I want to do at that time is what I want to do. It must be used by everyone."

At that time, he first thought of food, but no source of goods, there was no advantage, and involving health certificates and integrity, and later saw that selling tea is not suitable for him.

He kept thinking, searching in Baidu, he saw socks and gave him the inspiration: "socks are worn by everyone, men and women, young and old alike."

He searched for information and found that foreigners attached great importance to socks. Socks had an impact on people's health. So he decided to raise socks to a level to sell.

After investigation, he went to the wholesale market and put in thousands of dollars of cotton socks and began his online business.

At the beginning of the shop, what impressed him most was that once a customer from Heilongjiang came to buy socks, he did not pay. He sent all the goods out. The other side was very moved and gave him a lot of encouragement to make Ji Zhuohong feel that he could do well.

"When I think about socks, I also think of underwear underwear.

Like socks, it is a necessity for everyone, so it also starts to buy goods and calls my Taobao store "inner beauty."

Ji Zhuohong laughs and says that after he sold the bra, it was discovered that the bra was very complicated.

"A big man of mine knows nothing about this, but now that he has to sell professionally, he desperately goes to Baidu and Google to search for relevant information, from the origin of brassiere to the various functions of modern and strange bras, and finally basically understand this product!"

He also saw business opportunities for underwear.

Someone opened a few chain stores with special underwear and gave him inspiration.

"Americans can make CK underwear popular all over the world. Can China not have such a huge market?" the more I see it, the more I feel like a dark horse who will fulfill this mission in the future.

Create an underwear that can not be copied.

The process of opening shop in the middle is very complicated. Ji Zhuohong said that like other online stores, he experienced the process of seeking from fewer people to gradually becoming mature, and his different place at the beginning was ambitious and planning. When he could only sell several pairs of socks and several underpants, he had planned to make his shop into "empire of underwear and socks".

"Because my business does not depend on several hot products, but on eight sides.

Many people who come to my shop will lament the product and see it in a dazzling way. "Sigh is really worthy of the world of socks and underwear!" Ji Zhuohong said. He knew that those who entered his shop would be impressed. "Even if he did not buy it, if he had pants and socks, he would first think of my shop."

That's my strength. "

The facts behind him proved that his idea was right.

Ji Zhuohong told reporters that before there was a shop selling underwear, his business was better than him, his shop only had dozens of styles, but everyone sold popularity, and the sales volume of individual products was very large. He was very envious at that time.

But now the shop selling underwear has gone far beyond him.

"The products he sells are gradually being imitated.

On the Internet, your things sell well, making money easy. Soon someone will try to imitate you, or even steal your pictures.

This is the reason why I made the biggest underwear and socks empire in the beginning. The so-called empire is not replicable, the more than 1200 products are changing dynamically every day, and there are always products sold out, and new products are constantly on the shelves, which is hard to duplicate.

The reward is rewarded.

In the last month of last year, Ji Zhuohong's daily turnover was around 5000 yuan.

Foreigners order, he wants to go international.

Now, not only for retail, but also for his wholesale business, especially underwear.

He told reporters that every day he had several large boxes sent to all parts of the country.

He integrated several relatively powerful CK foundries in China, and some businessmen who took a lot of them with him took the initiative to give them regional agency and lower prices to facilitate them to develop the market faster.

"At present, wholesale volume has reached at least 5000 yuan a day, almost equal to retail sales. This has given me confidence, and the goal of becoming China's underwear king is more and more clear."

Ji Zhuohong said with a smile, the day before yesterday, he also received a foreign girl's order, told him to send to Nanjing to give her mother, and then she sent abroad.

Foreigners also wrote an email saying that he had looked at his underwear and asked him to quote him.

"It seems that my product will gradually become international."