Adoration: Facing The Pformation From 70 To Two Generation

Who are your consumers, are they changing?

Such a problem is that all enterprises dare not neglect it.

Like other enterprises, knowing your customers is one of the most important tasks.

In addition to conventional means such as terminal feedback and online surveys, annual admirers will hire professional market research firms to conduct consumer surveys.

Although the intention of consumer survey is to understand the needs of consumers, it is necessary to study what services should be provided to consumers.

But in fact, few consumers can accurately express their needs, they often can only express their feelings, which requires enterprises to conduct further analysis on the survey results.

For example, in a 2009 survey, Adam found that many consumers would find it very troublesome to try underwear. If understood in general, the potential meaning of this sentence is the uncomfortable fitting room.

But love does not stay here, but continues to ask: what makes consumers feel troublesome?

In a follow-up survey, Adam found that the trouble that consumers felt was not the convenience of their own fitting, but that their friends or friends were waiting outside to make them feel uneasy.

As a result, admired two couches at the shop ticket desk and provided pure water for consumers under the conditions permit. This simple change enhanced the love of single store revenue by 20%.

Like all brands that serve the local mass market, love is facing the pformation between the 70 generation and the post-80s generation.

Whether or not we can keep quiet about this subtle change directly determines whether we can take the express train that consumers replace and further expand our market.

Three years ago, AI collected a lot of feedback about the lack of young products.

This is amazing to the admirers of love. For many years, admirers have been trying to understand the changes of consumers in time, but why do they give people the feeling of being old-fashioned?

Is it enough to know that love has become the mainstream consumer group after 80?

Love marketing director Yang Yan is a coffee drinkers after 70, for her income, 30 cups of Starbucks is not expensive, but she will still feel a little reluctant to drink every day.

So, many times, for convenience, she would brew a cup of instant coffee.

But she found that many Post-80's would buy coffee machines and go home to grind coffee beans and make coffee. This touched her greatly and made her understand more about the 80's. This is a generation that will try to save money but not to lower quality.

She also realized that the psychological characteristics of the Post-80's were more opportunities for admiration -- their higher requirements for quality of life, which was once the theme of lingerie brands trying to educate consumers.

In order to break the embarrassment of watching consumers outside the glass door, love encourages employees to use divergent thinking to study their consumers, what their preferences are for other products, what kind of cars they like, what kind of cosmetics they use, and what online topics they are interested in recently to draw a picture of a "love woman".

The way to understand and touch this part of consumers is never to interfere, but one thing is to never allow it to be confined to the underwear industry or the clothing industry.

Because when designers are confined to the field of vision, they are also narrowing their admiration to consumers.

Zhang Hongyu, the director of research and development, understands the post-80s generation through an alternative channel -- online games and Internet novels.

As the field of vision continues to expand, love can also echo the design of underwear with the current popular elements such as clothing, shoes, cosmetics and so on. According to her words, consumers nowadays have begun to pay attention to collocation and series.

After that, admirers will adjust and revise their internal communication methods and expressions according to their characteristics and habits.

In the past, some underwear shopping guide often said: "believe me, I have sold underwear for so many years, I can see that this size is suitable for you at a glance, you go back to wear it, come back to me after wearing something wrong."

It seems that they are very enthusiastic to communicate with consumers, but in the face of today's self-conscious generation, such words will make them feel uncomfortable, or even feel that privacy is violated.

The change of admiration of the post-80s generation is also due to the growing belief that consumers nowadays have become "experts". What they really need is a kind of "strength" after they are taken.

The lamp that loved the shop early must be the brightest. It is consumers who can see the effect of "admiration" at a glance. But today, what kind of light the lover is pursuing, the consumer feels more comfortable, and what kind of light is more suitable for consumers to try clothes, so AI has changed all the incandescent lamps in the shop into a soft yellow light.