After 80 Hong Zhu &Nbsp; Dessert Shop Venture Road

Hong Zhu of Jinhua, because Hong Zhu majored in hotel management in University, after graduation, he worked in a hotel in Cixi. The manager's position was like a duck to water. Two years later, Hong Zhu resigned to the hotel.

With the idea of distraction and looking for entrepreneurial projects, Hong Zhu came to a friend's home in Guangzhou. Friends set up a sweet shop in Guangzhou, the dessert shop has various kinds of sweets, and the decoration style is casual and casual. Customers and bosses are just like friends. This scene let Hong Zhu start the idea of a sweet shop.

Hong Zhu immediately returned to Ningbo to find a former female colleague to start a partnership. Like most girls, Hong Zhu loved sweets from childhood, and the experience of working in a western restaurant gave her a chance to get in touch with desserts and ice cream. After market research, they confidently decided to open a dessert shop somewhere in the downtown area where people concentrated.

In the early days of the opening of the golden week, the rent is the largest capital investment. In order to save costs, the store they choose is only about 40 square meters. Because 2 months later is the eleven golden week, it is a good time to promote the new store, so Hong Zhu and her partners keep on making progress. From idea to dessert shop, and with site selection, shop decoration and purchase of equipment, Hong Zhu spent only 2 months, during which time they slept four to five hours a day.

Hong Zhu has a unique location for dessert shops, hoping to embody sweetness and privacy. Therefore, he has made great efforts in choosing tablecloths and tableware. She set up an additional culture area in the store, putting her photos and notes on paper, and encouraging customers to paste their personal photos and tourist photos to the dessert shop. The target group attracted by the dessert shop is young people. The Internet is the gregarious place for young people, so Hong Zhu promoted the dessert shop on the local website. In October 1st, the dessert shop finally opened, and the first week of the business, the sales of dessert shops rose rapidly.

Despite the continuous improvement of the taste of products, Hong Zhu is still facing a lot of pressure despite his "start". At first, the dessert shop's main product is the Cantonese style double skin milk, while the Cantonese double skin milk has a fishy smell. It needs a little ginger to dissolve it, which is quite different from the taste of Ningbo people. Hong Zhu began to think about how to preserve the smell of milk on the basis of preserving the smell of milk. After trying, she found that heating the milk first, refining the smell of milk, and then heating the double skin milk, can solve the problem of milk smell.

When the weather is cold, the business of the dessert shop will decline. Under the suggestion of friends, Hong Zhu tries to develop nourishing stew, which is welcomed by customers. Hong Zhu gradually realized the importance of product innovation and began to pay attention to different combinations of desserts. Under her constant attempts, desserts have reached over 50 varieties.

Since its opening two years ago, the dessert shop has a large number of loyal fans. The white-collar workers, lovers and high school students in nearby offices are relatively fixed. Recently, Hong Zhu has opened 4 branches in Jiangdong, Haishu, Yuyao and Ningbo University. Next, she wants to try to run the dessert brand across the industry and bring other industries into the dessert shop.