Moderator Li Jing Sells Business Ideas To Earn Millions

Li Jing, a reporter interviewed, said she was the most entrepreneurial entrepreneur.

In Oriental fashion company, her official title is not "Li" but "quiet elder sister".

In the face of interviews with commercial magazines, she even showed a resistance.

But her Oriental popularity is in the domestic television production company, the size and income of Wang Changtian's light media.

Her programs include "super visit", "beautiful pretty girl", "emotional formula" and many other programs, which only sell by content and advertising. The annual profit is nearly ten million yuan.

Combing Li Jing's entrepreneurial history, the coincidence between the first half and the business is not very obvious.

In 2000, Li Jing pulled up his sister and an old classmate, plus Dai Jun, and the four made a super visit.

The host is Li Jinghong, but he has no money.

At that time, the TV program was different from the TV play. The TV play was sold to the TV station for a one-time sale.

The TV program should be contracted with the TV station, the program will be provided free of charge, the TV station will give you a few minutes of patch advertising, and you can't earn money if you sell advertising. You must keep recording it.

So Li Jing worries every week about the cost of making the show next week.

When she was the worst, she had about 2000000 yuan in foreign debt.

Later on, she went to negotiate with the TV station: the 5 minute patch advertisement was given to the TV station, paying only 30 seconds to Li Jing.

For TV stations, this is a profitable business.

Program ratings, advertising revenue, low ratings, direct downgrades.

The TV station agreed to give it a try, giving Li Jing 2000 yuan for each program.

In this way, Li Jing became the first person in the country to sell the program to the TV station. The sale also sold 50 units, and the first phase of the program cost 30 thousand yuan to sell for 100 thousand yuan.

The production was not worried. Soon, the "super visit" with a rising rating has also brought the name of the Red Eagle.

TV stations that buy programs are not happy.

At this time, Li Jing already had the bottom line of the seller's market.

With her business sense, she found a new way of selling programs.

However, this is far from the mature business model.

It was in 2007 that Li Jing was completely pformed from a star host and a producer to a businessman.

At that time, Li Jing's Oriental popularity had already included many programs including "super interview", "beautiful pretty girl", "emotional formula" and so on. Huayi Brothers media expressed strong interest in buying. It was precisely at this time that Li Jing learned about Sequoia Capital China's founding and implementing partner Shen Napeng.

She finally chose to cooperate with Sequoia.

After that, Li Jing established a program to support the development of private brand and retail mode.

This is precisely because of Shen Napeng's proposal.

Shen Napeng first helped Li Jing set up the Oriental Fashion Trade Co., Ltd., and independently operated accounting with the Oriental pop media company before building a happy bee net and building an e-business platform.

Li Jing didn't understand e-commerce, and Shen Napeng dug up the operation director of best buy, who was responsible for the management and operation of Lok bee network. Li Jing had no concept of gross margin and other financial data, Shen Napeng recommended the chief financial officer for her.

Li Jing's own brand J-plus's first main product oil is a successful operation case.

First, the essential oils were broadcast on the beautiful beautiful woman she hosted, introducing the various uses of essential oils and preheating the market, and then the essential oil was registered on Le bee net for sale.

In 2009, the sales volume of the essential oil reached several million yuan.

Because of its own brand, it is alleged that the gross profit margin of J-plus can reach more than 40%.

Recently, Shen Napeng also pushed Li Jing to the Yabuli Chinese Entrepreneurs Forum.

In addition to Li Jingtiansheng's business sense, it should be said that it is Shen Napeng's entry and professional planning that enables Li Jing to really adjust and develop his company from a commercial perspective.

She did not let Shen Napeng down.

In 2009, the Oriental popular media became "one of the few investors who invested in the first year after the investment, which actually achieved more than the financial forecasts originally provided to investors."