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Creative Gift Shop: What Is Popular And What To Sell?

2010/5/28 11:55:00 50

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The more than 20 square meter shop is long and narrow, with all kinds of creative gifts.

There is a shop called "Giftidea" (creative gift shop) near the gate of the fourth middle gate of Xiangfan.

Not long ago, I came to this characteristic shop. Although it was lunch time at noon, there were 32 customers who came to buy small gifts.

The shop owner called "Tu Li". At first, he thought a lot of shop names to highlight the creativity and finally set the shop name.

Tu Li said that he used to sell mobile phones and opened shop, which laid the foundation for opening creative gift shops and accumulated experience.

With the improvement of people's living standard, people no longer like the invariable things. In life, more and more new ideas are needed. This is also the interest of Tu Li. "I am doing something that is happy and brings happiness to others".

Groping ahead

Before taking over this facade, it is also a gift shop. There are some fixed tourist sources, which is of great help to new stores that are just starting.

At the same time, the facade pfer fee is low, and the previous decoration can continue to be used, which has saved a lot of money for Tu Li.

After the budget, the start-up shop spent 100 thousand yuan on the start-up capital, mainly on the purchase of goods.

Because of the experience of open shop, the purchase of goods is natural.

The traditional way of buying goods is to buy them wholesale, but this way is not suitable for his creative shop.

There are 4 main advantages of purchasing power by online shopping: first, the quantity of goods is not restricted, one can be two; secondly, businesses are fast in goods, and when new products are available, they are sent back to the website. Once again, the price is open, and online pactions are more convenient than goods three; finally, the delivery speed is fast, and the cost of purchasing is saved.

Complementarity can make profits.

Giftidea opened in June last year, and is now almost 1 years old.

On average, the monthly turnover is more than 20 thousand yuan, achieving the goal of profitability.

Tu Li introduced that at the beginning of his business, he planned to shop in hardcover, selling creative gifts all the time, and the goods were few and refined. The price of creative goods was very high and was not very suitable for local consumption level.

For example, the sleepwalking dolls in the TV drama "Snail House" are very hot. The Internet sells well. Each 980 yuan, many creative stores in big cities sell goods, but Xiangfan consumption can not reach this level, so it is difficult to sell.

Tu Li found that a single sales of creative goods, even the rent can not be collected, so we should adopt complementary sales, small profits but quick turnover.

In order to maintain the operation of small shops, Tu Li sold some of the long selling goods at a low price and bought some practical products, such as small bags, stationery, beautiful daily necessities, etc.

After a period of time, Tu Li pleased to find that the shop realized its profit.

Leading the trend is the key.

In the tide of market economy, utility is no longer the sole criterion for measuring commodities.

Tu Li said that the concept of consumption is changing and the concept of shop opening must be changed. "There is no way out for what we can sell today, what we sell tomorrow, and what we sell the day after tomorrow".

The characteristic shop not only satisfies the consumer demand, but also guides the consumption trend through its own discernment.

To do this, television and the Internet are his main sources of information. Popular TV dramas and movies will bring about a trend of popularity in a certain period, such as the sunlight tank in the swap space, the guessed price goods in the shopping street, etc.

Tu Li also had regrets.

Just after the Spring Festival Gala this year, Niu Li's mobile phone chain has been running red for a short time. But when he comes to the end of the year, he has passed the best time. "We must take the first step and have foresight to avoid the problems such as the popularity of advanced prices, the failure to get in and the like, and we will not miss the best time to sell."

Market needs nurturing

The current consumer market is slightly worse than the psychological expectations when the shop is open. In the current situation, it is estimated that he will recover the cost in 2 years.

Tu Li said that the consumer group should be dominated by young people, but later it was found that people of all ages had, and everyone liked creative small items.

For example, the fruit scraper, ordinary only 1 yuan, but his store cartoon doll peeler each 7 yuan, still very popular.

The functions of the two are the same, but the latter creates beauty through creativity so as to improve the comfort of life.

Tu Li believes that the Xiangfan market is in the breeding stage, but it has great potential. Although the profits of individual commodities are not high at present, but since profits are made under such circumstances, the future will only get better and better.

Tu Li warmly greeted the guests who entered the shop, introduced their products, and had confidence in their own business.