From Laid-Off Workers To Millionaires

Laid-off workers, wage earners, multimillionaire, these seemingly inconsistent status in 8 years in Hou Xiaojun's magical pformation, the forty annual layoffs of ordinary Chinese workers, also in 8 years has created a legendary wealth words.

On June 1999, President Clinton visited Xi'an, and Hou Xiaojun took part in the welcome activities as a representative of Xi'an laid-off workers.

The accompanying American reporter asked him, "are you forced or willing to lay off and start a business?"

At that time, his answer was very respectable: "it is obedience to the needs of the state's economic adjustment."

In an interview with reporters, Hou Xiaojun admitted with a smile: "actually, I was forced out."

"But without laid-off, I didn't know that I could support myself even if I left the factory, and I didn't know that I had the potential to do business."

Hou Xiaojun was grateful for the forced layoffs of those years.

Laid-off makes a living, "first pot of gold" sales business earned 1000 yuan, "Chinese people say forty no doubts, and when I was forty years old, I met the most painful and puzzling thing of our generation - laid-off."

In June 1994, the ancient city of Xi'an was billowing, but Hou Xiaojun's heart fell into the ice hole.

In 1975, he worked in the telecommunications component factory of the Tenth Research Institute of the Ministry of Posts and telecommunications for nearly 20 years. He finally left his job this summer.

Hou Xiaojun, who has been used to working in factories and getting money from factories, has never thought of living in factories for 20 years.

After half a month's shut door and sleeps, he finally realized that he had to go out to make a living himself.

What are you doing?

Just one of Hou Xiaojun's friends has a backlog of fans, which can earn 10 yuan for every promotion.

Hou Xiaojun, who lived for 20 years in two families and factories, knew nothing about marketing, so he had to rush home and get out of the house.

In the scorching sun, Hou Xiaojun, a shopping malls in a shopping mall asked, sweat is not afraid, so that he can not bear the constant rejection and blind.

Turning around in a shop in Jiefang Road, a young man said enthusiastically, "wait a minute, the boss will come soon."

Hou Xiaojun, who was so cold, was very excited. What moved him more was that the boss quickly asked for 100 fans.

This morning, Hou Xiaojun got his first pot of gold - 1000 yuan, twice as much as he worked as a workshop director in a factory.

But there are few such opportunities.

In the following year, Hou Xiaojun sold all kinds of goods, but finally failed to support himself and his family.

When there were only 600 yuan left, Hou Xiaojun thought, "I must look for new opportunities."

In October 1995, he set foot on the train down to Shenzhen.

Shenzhen panning for gold and catching up with bus to 15% factory stock

When I first came to Shenzhen, Hou Xiaojun only smiled bitterly: "for me with only one high school diploma and forty years of age, Shenzhen has no more chance than Xi'an."

Hou Xiaojun had never found a job for more than 60 days without a single parent. There was little left in his pocket for 1000 yuan.

"Even though I didn't make any money, I never gave up thinking. I always thought there would be an opportunity."

Finally, one day, an advertisement for the director of the electronic toy factory attracted his attention and contacted each other before he knew that the factory had not been built yet.

Hou Xiaojun did not hesitate to go to the door to help himself. He talked to his boss about his own workshop director, and put forward many suggestions for the management and construction of the enterprise.

"It was probably my courage and experience that I worked as a assembler for more than ten years. The boss decided to hire me for the design and engineering installation of the production line on the spot."

No matter how much wages were paid, Hou Xiaojun began to work.

The earth was not satisfied, and there was a lump on his body and a sores on his legs. But Hou Xiaojun was soaking in the workshop day and night.

More than half a month later, he even finished the design and installation of a simple toy assembly line.

The boss quickly promoted him as the deputy director of production management, with a monthly salary of 1500 yuan.

"That's the highest wage in my life.

I will never forget the 1500 yuan because it is not easy to come. "

Due to shareholder reasons, the toy factory soon closed down.

However, this experience gave Hou Xiaojun the complete experience of starting a business from scratch.

Not long after, he found work in a color printing factory with only a few dozen people.

"The manager of the" business department "is actually a job of printing business everywhere, with only a tattered bicycle.

With his previous experience in selling, Hou Xiaojun had many old ways. He was acutely aware that large quantities of mineral water bottles were the main business opportunities for small printing plants with little technical strength.

So, on the busy streets of Shenzhen, people often saw a middle-aged man riding a dreadful bicycle, chased a bus passing by, and stopped from time to time to remember something.

That's Hou Xiaojun's address and way of getting busy copying the bottled water factory on the bus.

While other colleagues were tired of finding only one or two boxes of business cards, wrapping paper and packaging boxes, Hou Xiaojun pulled a large number of bottled water brand printing business.

This time, Hou Xiaojun's unique business inspiration has been rewarded in a considerable way: the boss of the color printing factory decided to assign 15% of the factory's shares to Hou Xiaojun's individual and participate in the bonus at the end of the year.

This bitter experience has sharpened Hou Xiaojun's sense of management.

He found that in the economically developed Guangdong, with the car entering the family, the matching auto service industry is gradually becoming a sunrise industry. He has seen some small car decoration shops rapidly expanding his facade and increasing his employees.

The success stories under these eyes stimulated Hou Xiaojun, and one day, he decided to go back to Xi'an and start his own business.

In the Spring Festival of 1997, Hou Xiaojun returned to Xi'an with his 50 thousand yuan venture capital earned from working in Shenzhen.

Hou Xiaojun, a car dealer in Xi'an, found that although the car began to enter ordinary people's homes, the car dealers in Xi'an only sold cars and did not do any supporting services such as new car decoration and decoration. The owners could only drive around the city in search of the car decoration shop.

At that time, there were only a few car decoration shops in the city, and the scale and service were not enough.

So he spent many days at the door of the auto sales company, observing the daily sales volume.

People in the auto sales company are familiar with it, saying, "never seen such a hard-working person."

Estimated daily sales of cars, he began to look around for stores.

In May 1997, Hou Xiaojun opened the first store of "Monkey King Auto decoration company".

There are only 6 people in the shop and he is not much more eye-catching than other stores. How can he do business?

Hou Xiaojun himself has the idea that people who buy a car usually go to a big sales company, and that is a reputation. If they want to make car decoration, they will surely believe in these sales points.

In addition, if buyers are allowed to complete the purchase of cars and decorations once in a short time, they will certainly win a lot of business without running second times.

So Hou Xiaojun tried to find Shaanxi's main car dealer Changzheng electromechanical company, asking for a place to rent a place in their sales compound. After the company sold the new car, its decoration company could provide decoration and repair business to the owner in time. And the electromechanical company felt that Hou Xiaojun's decoration service was favorable for attracting customers, and the two sides hit it off.

Hou Xiaojun took the pulse of the market, opening the shop in the first month, earning 4000 yuan.

Subsequently, Hou Xiaojun continued to enter the 5 major auto distribution centers in Shaanxi by means of renting or paying management fees.

Hou Xiaojun, a stable tourist source, helped to complete the primitive accumulation of capital through quantitative advantages in the early days of less capital.

This way of "service follow-up sales" has made Hou Xiaojun stand out in the increasingly competitive automotive decoration industry in Xi'an.

In order to expand the business, in the summer of 1999, Hou Xiaojun began to set foot in the old car decoration industry.

At that time, some automobile decoration shops came to "kill one" and pretend to be high-grade products with fake and inferior products. Hou Xiao Jun insisted on ensuring quality and at the same time worked hard on service.

He took the lead in introducing CIM management to Xi'an's peers, centrally managing all customer data, and establishing long-term and regular contacts with customers.

This makes his company gradually soar to the leading position of the automobile decoration industry in Shaanxi.

Today, Hou Xiaojun has opened to 6 branches, with more than 160 employees, with a total assets of more than ten million yuan.

Extending to the upper and lower reaches of the industry, the monkey king's somersault climbed farther and farther in the automobile decoration market, and Hou Xiao Jun's mind began to wander further.

"An enterprise must form its own industrial chain so that it can continue its business."

In operation, he found that because of the cold and dry weather in winter and bumping in Shaanxi, the car glass is liable to burst, and the loss of the vehicle owner may hurt the driver's personal safety.

So he asked the relevant departments to design and formulate technical parameters to adapt to the local climate, which was applied to the decoration business of the company by using a brand name "century Monkey King" brand OEM, which was applied in the decoration business of the company, and the effect was quite good.

The monkey king's somersault is farther and farther away.

Hou Xiaojun told reporters that this year he plans to promote direct chain stores and franchisees to and outside the province. The company has worked with the former Shaanxi road University of communications, Chang'an University, Xi'an, to set up a technical school of automobile services, and is now in full swing. In addition, the Shaanxi Monkey King technology company, founded by the company, has become a re employment training base for laid-off workers in Xi'an. Hundreds of laid-off workers have rediscovered their work through professional skills training here.

Hou Xiaojun has always been calm and calm about his own business and business.

At the end of the interview, he took out a pile of photographs to show the reporter that he was elected as a member of the provincial CPPCC this year, which was a photo of him attending the ninth session of the CPPCC National Committee member in Shaanxi.

At this moment, the multimillionaire is just like the model of labor we've seen in the lens.