Home Textile Enterprise Culture Is The Soul Of An Enterprise.

The culture of home textile enterprises is the soul of an enterprise. Excellent corporate culture is an inexhaustible motive force for the prosperity of enterprises, and is also a valuable guide for the future driving enterprises to pursue lofty values.

Home textile enterprise culture is a healthy "genetic engineering" for the long-term development of enterprises, and it is self-evident in the importance of enterprise brand construction.

Whether an enterprise can have a good culture in the long run is very important for the development of an enterprise.

Through its own innovation culture, the company has continuously produced good innovative products, and innovation and progress can be said to be one of the characteristics of the brand.

In the chain culture, he has been involved in the spirit of the mission, spirit of competition, entrepreneurship and enterprising spirit.

They are quietly emerging from the implementation of future development strategies, and from success to excellence, they not only take the initiative to have the initiative of the market, but also become the biggest beneficiary of China's consumer market.

Not long ago, on the CCTV news broadcast, I saw a strange face, and the enterprise represented by this unfamiliar face is no stranger to the bamboo fiber industry.

Because in the bamboo fiber home textile industry, the enterprise has become a new star in the industry. In just a few years, it has become a well-known brand in the ecological bamboo spinning industry of China.

As Darwin once said, "contingency is also a fighting power, and it is also an important fighting force."

It is not the strongest or the most intelligent species that survive, but the most changeable species. "

In February 5, 2010, on the CCTV news network, Yang Qiuliang, chairman of the eco bamboo spinning company, said in an interview that he has always followed the concept of green environmental protection, and promoted nature and health from the perspective of ecology. In the long term consideration, combined with the scientific concept of sustainable development, its products have been recognized by the market, and will continue to do greater and stronger in the spirit of scientific sustainable development.

From the economic map of Hunan, we can see that in 2009, the output value of bamboo industry in Hunan was 20 billion yuan, and the contribution rate of the whole industry to economic growth reached 50.3%, the highest in history.

Undoubtedly, Ou Linya created a miracle of market economy.

From the initial sale of bamboo fiber towels, so far, it has created a remarkable achievement of over 100 million yuan. Ou Linya, as a new ecological bamboo spinning brand, is being accepted and loved by more and more people.

The reason for this is that I feel that through the cultural power of the brand, olive has won the recognition of the consumers and the public about the enterprises and products.

Of course, if any product wants to win huge profit margins in the market, its brand building is absolutely the most important part of the business strategy.

Brand is not only the guarantee of quality and technology, but also the best interpretation of life taste.

In the process of operation, in the process of its operation, the "Lin Shou Ya" ecological bamboo spinning is the rule of law, which ensures that products are well sold in the market while winning the world with quality.

First class products are produced by first-class people. First-class services are also provided by first-class people.

In order to provide first-class products and first-class services to the society, Ou Linya fully embodies the modern management concept of "people-oriented" in the internal management, mobilizes the enthusiasm of the staff through various recreational activities, and enhances the cohesive force of the team, thus creating an efficient management team to maintain the strong market share of Ou Linya, and the brand of his enterprise has more profound details in the building of his corporate culture.

That is to retain people with sincere feelings, attract people with wonderful career, and inspire people with a reasonable system.

The "olive" from Hunan has injected its unique bamboo culture into the brand, pmitting it to consumers with a creative way of communication, a "natural closer to you" attitude towards life, and creating a unique brand personality.

In a sense, the essence of fashion flowing in the bamboo textile products of the ecological forest is its cultural connotation of "innovation".

Innovation is the soul of fashion household textiles.

The eco textile is integrated with all kinds of innovative elements. Based on the ultimate goal of the United States, it takes consumers as the center and continuously creates more health values for consumers, thus establishing a strong brand position in the market and guiding the trend of China's eco bamboo textile market.

The core of culture also includes product innovation, organization innovation and system innovation.

In the eyes of the olive people, "making a brand is actually a culture".

Any excellent company has its own brand product and mastered the initiative of the market, thus winning the battle in the fierce market competition. Brand culture is the "secret" that keeps the brand enduring.

Combing the growth history of olive, it is not difficult to understand that it is a brand based on the creativity of bamboo culture.

Only a few years ago, the company has been able to compete with many famous textile brands, and the secret is their unique corporate culture.

The creation of olive brand is a well deserved reference model for many home textile industries with local cultural characteristics, a lot of attention to the ecological environment, and many healthy lifestyles.

This point has been recognized by more and more entrepreneurs. I believe that you can feel the same feeling in reading this book.