Jiangsu'S Structural Adjustment Is Deepening

It is imperative to change the growth mode

"In 2009, the textile and clothing industry of Jiangsu Province has withstood the test of the financial crisis and achieved good results under a series of national policies to encourage exports and stimulate domestic demand, and under the joint efforts of the whole industry." Recently, Xie Ming, president of Jiangsu Textile Industry Association, said in an interview with reporters.

According to her introduction, Jiangsu textile industry still achieved a total industrial output value of 873 billion yuan and sales revenue of 860.1 billion yuan in 2009, up 10.7% and 11.7% year on year respectively; The profit reached 35.012 billion yuan, an increase of 24.25% over the previous year, and all three indicators ranked first in the country.

At the same time, she also pointed out that in 2010, the situation of the industry development was still very serious, and the pressure on enterprises was great. Because the overall demand of the international market is still insufficient, although it has picked up this year, it will take some time to return to the state before the financial crisis; In addition, the production and operation costs of enterprises are getting higher and higher, with the comprehensive cost rising by more than 10%.

Xie Ming said that facing the new situation, Jiangsu textile and clothing industry should adhere to the path of structural adjustment, change the growth mode, and accelerate the construction of innovative modern enterprises.

For this reason, Jiangsu textile and clothing industry should say goodbye to the past development line of relying on scale and quantity expansion, and pay more attention to production efficiency; We should pay attention to the improvement of soft power, technological innovation, management innovation, model innovation, talent innovation, etc; Pay more attention to brand culture and channel construction; We should further play the supporting and driving role of large enterprises; We should increase the cross river development of textile and clothing industry; Pay more attention to environmental issues, low-carbon economy and corporate social responsibility; We should pay more attention to talent training and construction.

Of course, the adjustment of the industrial structure and the transformation of the growth mode need a platform to display, exchange and promote, and the 11th Jiangsu International Fashion Festival is such an excellent platform.

Clothing Festival into a transformation landing platform

"As a business platform for Jiangsu clothing industry to display products and business opportunities, the Jiangsu International Clothing Festival, which has been successfully held for 11 years, has fully played its three major functions, led the rapid development of Jiangsu textile and clothing industry, and promoted the progress and upgrading of China's clothing industry." Xu Kunyuan, vice president of China Textile Industry Association, praised the function and influence of Jiangsu Fashion Festival.

In fact, for more than ten years, the Jiangsu International Fashion Festival has closely followed the theme of "brand · fashion", adhered to the exhibition purpose of serving industrial upgrading, highlighted the image building of textile and clothing brands, and played an important role in promoting the use of textile and clothing brands to guide consumption trends and expand the market; It has played an important role in guiding the textile and clothing industry to implement the scientific concept of development, transform the mode of economic growth, and promote industrial upgrading.

At present, Jiangsu Fashion Festival has become a platform for communication and cooperation between enterprises, enterprises and colleges, brands and businesses, and links the extensive cooperation between upstream and downstream of the industrial chain.

In order to cultivate more famous textile and clothing brands and further accelerate the transformation of economic growth mode of Jiangsu textile and clothing industry, the 12th Jiangsu International Clothing Festival will be held in September this year.

"We will strengthen services, increase exchanges and cooperation, and improve the effectiveness of the exhibition. Through multi-level and multi form activities, we will further deepen the role of the festival in serving enterprises and industrial upgrading." said Yu Bing, Deputy Director of the Office of the Organizing Committee of Jiangsu International Fashion Festival and Executive Vice President and Secretary General of Jiangsu Garment Association.

According to her introduction, the 12th Jiangsu International Fashion Festival consists of two parts, namely, the Expo and a series of activities.

The Expo implements the plan and promotes transformation

The Expo plans to set up more than 1000 booths to further optimize the booth structure and enhance the gathering of famous brands in the Expo.

"We will scientifically plan and reasonably adjust the structure of exhibitors, serve the upgrading of well-known brands, highlight the display of cutting-edge brands, improve the quality of brand display in Jiangsu Province, actively invite clothing brands outside Jiangsu Province to participate in the exhibition, expand the proportion of foreign brands to participate in the exhibition, and increase the number of international brands to participate in the exhibition," Yu Bing said.

She told the reporter that the increase in the participation rate of foreign and international brands is due to the fact that Jiangsu is a large consumer market, and more importantly, let the provincial brands compete with the big brands on the same stage to promote the improvement of Jiangsu textile and clothing brands. "

In the plan for the adjustment and revitalization of the textile industry in Jiangsu Province, special emphasis is placed on "highlighting the regional structural adjustment, especially promoting the cross river development of industries, and realizing the revitalization of the textile and clothing industry in northern Jiangsu"

Therefore, this clothing festival will focus on demonstrating the development potential of the textile and clothing industry in northern Jiangsu in terms of park construction, policy guidance, etc. We also carried out the "Top Ten Enterprises Selection" and "Top Ten Brands Selection" in the textile and clothing industry of northern Jiangsu, launched outstanding enterprises and brands of independent brands in the textile and clothing industry of northern Jiangsu, and actively guided the close cooperation between the textile and clothing industries of southern Jiangsu and northern Jiangsu.

In addition, to show the new trend of technological innovation of Jiangsu textile and clothing. This clothing festival will also display the newly developed textile products with high accessory value, multi-function and environmental protection, as well as new high-end fabrics and clothing products with new technologies and processes.

Supporting activities to enhance brand competitiveness

The series of activities of each Jiangsu Fashion Festival are the activities of many exhibitors and major Audiences pay the most attention because the activities related to the Fashion Festival each year are carried out around the brand building, industry development and enterprise transformation and upgrading of Jiangsu textile and clothing.

According to Yu Bing, this clothing festival will continue to hold a series of activities, such as forums, lectures, contests, press conferences, awards selection, etc., to build an exchange service platform for industry development, brand building, and design innovation.

The down jacket industry in Jiangsu has always been a competitive industry and characteristic industry, with many outstanding brands emerging, such as Bosideng, Yalu, Xuezhongfei, Kangbo, Qianrengang, and Kaishiyi.

In order to consolidate the position of Jiangsu's down industry and further promote the transformation of the down clothing industry to fashion and four seasons, the Organizing Committee will hold Jiangsu Fashion Creative Week during this Fashion Festival to release the trend of down clothing fashion, and show Jiangsu's leading down fashion through the static display of famous down brands, the release of fashion trends, the release of cold resistant fabric fashion trends and other activities.

In addition, in order to convey the latest fashion trends of clothing at home and abroad, fashion releases of international famous teachers and domestic famous products will also be held during the Fashion Festival; It also held the "Jiangsu's Best - 2011/12 Autumn and Winter Fashion Fabric Fashion Trend Release", which will combine the fashion trend release of popular fabrics, promote the development of new textile fabrics and clothing in line with international trends, and improve the innovation level of the whole industry.

Design is the soul of brand, and the source of design lies in talent cultivation and excavation. It is reported that this clothing festival will carry out the "hundred fu lun" cup competition for new designers from Jiangsu clothing colleges. The competition highlights the innovation of clothing design, the combination of design and new people, and the results of educational practice, to tap and cultivate a number of design forces serving enterprises.

In addition, Fashion Festival The Organizing Committee will also cooperate with the Education Department of Jiangsu Province to hold a high-level forum on the development of vocational education in the clothing industry of Jiangsu Province, strengthen the combination of education and industry, and strengthen exchanges and cooperation between Jiangsu clothing education.

At the same time, it also carried out the recommendation and selection of outstanding designers in Jiangsu Province, and the exhibition of designers' works of cutting-edge brand clothing to improve the overall design level of Jiangsu.

The new economic situation has accelerated the rapid transformation of the world fashion pattern, which is not only an important opportunity given by history to China's clothing industry, but also a reflection opportunity for China's clothing industry to return to rational development.

In the face of the new situation of the development of Jiangsu's textile and clothing industry, this clothing festival will hold the Summit Forum on the Development of Chinese Clothing Brands. Focus on the two attributes of textile and clothing industry: manufacturing industry and urban industry - study the competitive advantage of manufacturing industry; Discuss the development trend of fashion and branding of urban industrial attributes, and discuss the integration and promotion of the characteristics of the two industries; At the same time, according to the characteristics of the manufacturing industry, a summit on the development and exchange of textile and clothing industries in southern and northern Jiangsu was held to discuss the way of cooperation between the North and the South.

　　 financial crisis Let foreign countries see the potential of the Chinese market, and let Chinese enterprises see the opportunity to enter the international market.

According to Yu Bing, the organizing committee of this year's clothing festival will further expand exchanges and cooperation with international textile and clothing brands on the basis of increasing market exchanges and cooperation with brands in the Yangtze River Delta and the Pearl River Delta.

Yu Bing said that this is to let Jiangsu fashion designers truly understand the charm of international brand culture, and improve their cultural literacy, innovation ability, and the ability to integrate Chinese and Western art; At the same time, accelerate the integration of Jiangsu textile and clothing brands with international brands and with the international industry chain.

For this reason, during the Fashion Festival, the Organizing Committee will hold a number of international exchange meetings and theme lectures. Including domestic and foreign clothing brands and domestic business docking, international brands and domestic manufacturing enterprises docking; Textile and garment upstream and downstream enterprises exchange meeting, international textile and garment new materials, new products, new process development trends and new industrial development mode lectures. "Improve the international vision of Jiangsu textile and clothing enterprises, promote international cooperation, and expand the international market."

At present, the Organizing Committee of Jiangsu Fashion Festival is focusing on inviting high-end department stores and franchised dealers all over the country to participate in the Expo; And invite overseas professional buyers to negotiate procurement to improve trade effectiveness.

Yu Bing finally said that the Jiangsu International Fashion Festival is deepening the theme of "Brand Jiangsu, Fashion Jiangsu", promoting the process of brand building, and promoting the adjustment and upgrading of the industry.