UNDER: Compete With The Fake Foreign Devil.

"Now the mall is full of fake foreigners." Cai Liang, who is sitting opposite me, shrugged. Cai Liang had been doing the clothing business for nearly eight years, and now she is the general manager of the company she founded.

It has introduced the famous British brand UNDER, and its debut UNDER has been popular among consumers. Its sales performance has remained high in similar apparel products.

In the face of more and more famous brands in the market, Cai Qiaoling tells us that they are divided into two categories, one is imported brands such as UNDER, the other is made in China, which is run by domestic clothing enterprises, and its design, production and sales channels are entirely domestic.

"As we all know, the XX clothing brand, from design to processing to sales, is all operated in Guangzhou and has nothing to do with Paris.

Just registered in Paris, at the beginning, in order to be more like the French brand, it also opened two stores in Europe, and later it was closed. At present, there are many domestic fashion industries such as "domestic production and international registration". France, Italy and other fashionable cities are popular places.

UNDER tells us, "the whole operation procedure is very simple and the cost is not high.

In Paris, there is an office with hundreds of Chinese companies on the wall. There are only two staff members who answer the phone every day.

But many clothing brands are not sold in other countries, including registered places. "

This way of "shortcut" has made more and more domestic garment enterprises become addicted to the wind. The top grade department stores have gathered various fake foreign brands, and their sales performance has been good.

"In fact, the quality of these fake foreigners is not bad."

From design to production, "UNDER," who knows how to do the domestic market, was asked why she was attracted by foreign brands. She said that in addition to being attracted by the brand charisma of UNDER, her original intention was driven by the consumption concept of domestic consumers. "Some domestic consumers are very fond of the ocean and despise domestic brands. The shopping mall also tends to foreign goods in the process of investment promotion. This is also the fundamental reason why I decided to introduce foreign brands again and again, and this has also directly led to the emergence of many foreign bogus. It has been revealed that the same production line, the same price of clothing produced by the same process and fabric, and the brand registered abroad can be more than doubled than that of domestic registration, which is the key to the spread of fake foreign brands." she told reporters that the current domestic garment enterprises,

"Foreign registration of domestic brands, which is suspected of deceiving consumers, is not illegal in law."

At the end of the interview, when asked whether the fear of counterfeit foreign brands would have an impact on the market position of UNDER, Cai Liang smiled and said that he was not worried. "Although the shopping mall does not work through legal means, no matter what the legal means are, it is a deceptive behavior for consumers, especially those who buy genuine foreign brands." now consumers are becoming more and more smart. The popularity of fake foreign brands is only based on the current domestic consumption concept, and there is no long-term development prospect.