Nike Join Hands With Arsenalfc To Start "Green Competition" Activities

Nike (NIKE, Inc., New York stock exchange code: NKE) and Arsenal Football Club (ArsenalFC) coach Arthur Wenger (ArseneWenger) today jointly announced the launch of the "green race" (TheChance) campaign.

The aim is to search for talented players in the world to go to NikeAcademy, a highly trained training program supported by the Premier League.

"Nike football academy" provides an opportunity for talented players who have not signed professional contracts, so that they can get guidance from world-class coaches and truly contact and feel the essence of professional football through confrontation with high level football teams and professional reserve teams. The plan was launched in 2009. Up to now, eight British players have received professional contracts.

Nike football academy is also a continuation of Nike's "WritetheFuture" campaign. In the short films, the world's top players including Ronaldo (Ronaldo), Didier Drogba (DidierDrogba) and Wayne Rooney (WayneRooney) have participated in the film. The film shows the instant that the stadium is enough to occupy the headlines of the press, and brings the audience into a legendary football journey. A wonderful footballer or a volley can make the whole country wild with joy, and at the same time, it can make the opponent sigh deeply.

Players can register for nikefootball.com's "green race". On this website, they can make use of digital resources to create customized activity materials that highlight the inspiration of "playing the legend". To support their participation, potential players can insert their own images into video to show what their future prospects will be if they are selected for the "green race" campaign and win the excellent moments confronting the famous football players. Participants will also create a fan home page on Facebook to attract people and let people know about their activities.

Nike will select 100 best players from the world through the Nike football elite training camp (NikeEliteTraining) event in 32 cities - Nike City Cup (NikeCityCup) and digital platform exposure. These players will be given the opportunity to go to England to participate in the final selection and compete for eight seats in the Nike football academy. The final eight players will start a free learning training in the UK in July 2011 and will become a full-time student at Nike football academy.

The "green race" campaign was held at Nike football training center in Soweto. While providing first-class soccer training facilities, the center is also committed to the protection of AIDS in local communities. Arsenal manager Arthur Wenger said at the launching ceremony of the "green race" campaign: "it is a good idea to let young players from all over the world develop their maximum potential through first-rate training and advanced facilities. I look forward to discovering and visiting talented young players through the "green race" campaign.

The trainees of Nike football academy will receive systematic training in a boarding training center in England. They will be able to get the co direction of professional coaches, nutritionists, psychologists and physical fitness trainers, and use world-class facilities.

Trevor, vice president of Nike global brand and category management, said: "Nike has been working hard to provide soccer fans with the best coaches and training in the world to improve their competition ability and tap their potential in TrevorEdwards", "Nike". The "green race" provides excellent opportunities for players to prove themselves on the global stage, improve their football level, and even get a professional team contract.

"Nike football academy" has successfully helped many amateur players enter the field of professional football through the first-rate training environment, "said GedRoddy, director of the Youth League. Through the "green race" campaign, many talented young players will be given the opportunity to show their football skills, get attention and win the opportunity to further study in Nike football academy.