Korean Clothing Enterprises Rise Viral Marketing

Now, online word of mouth marketing -- also known as "

Because personal blogs, micro-blog, personal web pages, forums and the various popular ways of information exchange, such as the now popular pushers, have completely broken the old mode of previous marketing, and making use of the word of mouth from the Internet to brand publicity and marketing has become a new force.

With the rapid development of the Internet, under the environment of two-way information exchange, if we want to attract the attention of consumers, we can not rely on one-way advertising, but rather use the word of mouth between netizens and netizens, so that the effect is even more apparent.

One person

In order to attract consumers to "viral marketing", enterprises are no longer confined to simple promotion activities, but rather to induce consumers to contact directly through the word-of-mouth effect of blogs or other Internet communication modes.

The "0to7" brand launched a brand promotion campaign on its children's clothing online shopping website. If the netizen reproduced the activity on his blog or homepage, 10 lucky people will be selected and 3 tickets will be presented to everyone.

Other enterprises have added specialized manpower to online marketing, set up specialized blog of brand, and set up a brand publicity platform and open window to consumers.

Take a children's clothing brand as an example, on its brand specific blog, there are not only the relevant contents of the brand, but also the experience exchange of childcare, children's education, and the common sense introduction of children's clothes washing, which attract consumers' more attention through these ways.