A Record Of Starting A Cosmetics Shop On Campus

In March 6th, the cultural street of Huazhong Normal University was officially opened. The number of students who started their own businesses in 122 shops on the whole street accounted for 40% of the total number of shops, involving clothing, food, beauty salons, fashion accessories, animation and other categories.

According to a person in charge, when they were hired, they offered preferential treatment to students in terms of rent and so on, attracting many college students to invest in entrepreneurship, and set off a student.

Yuan Xiaoling is a senior graduate of Wuhan University. When graduation came to coincide with the financial crisis, she kept her own two cosmetics stores as a real boss when her classmates were rushing around to find jobs.

At present, she has got the Japanese agent PDC brand Wuhan district agency, she told reporters that from the beginning of the cosmetics industry, she has made up her mind to go on.

Difficulties in starting a business

As a girl who loves beauty, Yuan Xiaoling said she liked "smug" since she was young. After she entered university, she paid more attention to beauty information in her spare time. Her favorite show was a Taiwan variety show about women's beauty and fashionable life.

After accumulating certain skin care experience, Yuan Xiaoling had the idea of opening his own shop.

On July 2008, Yuan Xiaoling rented a small cosmetics shop on the third floor of the popular windows square on the Wuhan Street business circle and opened a popular cosmetics shop.

Yuan Xiaoling believes that the "popular windows" entertainment and leisure plaza is located in the middle of several colleges and universities, and is very popular in the bustling area of Wuchang. Its fashion orientation is consistent with the location of its own store.

At the initial stage of purchase, Yuan Xiaoling also took a lot of detours.

Because there is no way to purchase, she tries to collect some good reputation brands from the Internet.

If you don't want to start business, customers complain that it's fake. She found that the first four thousand yuan was fake.

After recognizing the quality problem, she hurriedly put all the products under the cabinet.

After carefully comparing the difference between the genuine goods and the "cottage goods", Yuan Xiaoling no longer buys the goods online, and only gets goods from the suppliers of the entities.

For the first time, the fake products are still in the shop, and when the guests come, Yuan Xiaoling will compare them, so that customers can feel more assured of the genuine products.

She said, now choose only agents of several brands of merchants, usually she will be directly to the coastal cities directly picking, every time will personally check.

Exploration of brand management

In October 2008, Yuan Xiaoling introduced the Japanese agent Pdc's general agent in China, and actively obtained the general agent in Wuhan.

Because she is a student entrepreneur, the general agent has made certain concessions in terms of joining.

Under the partnership of several friends, Yuan Xiaoling offered more rent to open second storefront stores in the first floor lobby of the new window, that is, Pdc store, which will make the agency business in the physical store.

The Japanese cosmetology Pdc is Yuan Xiaoling's brand when he looks at the beauty show. The price of the product is about 100 yuan, and the location is very suitable for college students.

Yuan Xiaoling said that at the beginning of the shop, because of the low popularity of the brand, she asked the shopping guide to pay more attention to the customer experience and perceive the new brand.

In the operation, Yuan Xiaoling found that make-up appeals to young consumers very much. There are always many experiencer in the cosmetics counters of several neighboring competitors.

So in 2008, she introduced the brand of China's cosmetics brand, Shi Bi Bi, in December.

As a college student, Yuan Xiaoling and his friends will use the statements in the economics class to settle accounts and make an operation plan.

Every month, several partners get together to discuss the next stage of sales strategy.

At the end of 2008, they sponsored the activities of Wuhan University and Wuhan University of Technology in order to gain more public praise.

Although there are no neighboring rivals' old experience and large and complete brand structure, Yuan Xiaoling firmly insists that she is going to be differentiated.

At present, the average daily sales volume of only one popular shop on the first floor of windows is tens of thousands of yuan, with a maximum of 800 yuan.

Yuan Xiaoling believes that the new

Friend style service

For young customers with moderate consumption, discount is a good way.

Customers who hold the store membership card enjoy twenty percent off of the Pdc products and ten percent off of the make-up brand.

Apart from the discount, she will also give some small make-up tools or a bag of cotton pads, which are like a small gift from friends, so that girls will be willing to come back.

The pition from a customer to a boss makes her aware of the psychology of young customers.

She concluded that there were tens of thousands of girls in nearby colleges and universities, and girls with limited spending power often felt oppressed when they tried to use large brand products in shopping malls. They felt uncomfortable when they did not buy them, but in their own boutiques, they did not have luxurious decorations, and faced with their own age shopping guide girls, customers would feel very relaxed.

Yuan Xiaoling, the student boss, now has 6 shopping guides, and one of them is a part-time college student.

Because of the limited turnover, the support of the general agent is not very large, and there is no training service for the shopping guide.

But Yuan Xiaoling sent her employees to some beauty training classes at their own expense. The most important requirement for them is to have affinity.

Whether or not to buy products, customers are friends just to shop.

It is this idea that makes many students become loyal members.