Graduate Students Sell Stinky Tofu &Nbsp; Two Years Worth More Than One Million.

A few years ago,

It is this young man who looks ugly and has just walked out of the University for less than two years.

Starting from "eating"

Wang Yong claimed that his favorite hobby was "eating". Whether he was in undergraduate or graduate school, he was most interested in the city's special snacks in every city.

Even in the early days of Yantai, Wang Yong often patronized the snack stalls near the rented house, and a smelly bean curd shop attracted him with his unique delicacy.

As the number of visits increased, Wang Yong gradually became interested in stinky tofu shops.

He learned that the owner of the shop was a more than 40 year old middle-aged man named Zhang Yan.

Zhang Yan was a college student in the 80s of last century. He also started his own business after graduation. After that, he went to Shaoxing, Zhejiang, to study the production technology of stinky tofu, and went back to Yantai to open her own shop. With unique flavor, Zhang Yan's business is getting better and better in recent years.

In the process of contact, Zhang Yan's smelly bean curd shop has inspired Wang Yong. "I have been to many cities, and I have tasted many special foods. Stinky tofu is almost everywhere and is popular with people. Why can't I make stinky tofu?" after making up his mind, Wang Yongshang decided to learn Zhang Yan's production techniques. But at the beginning, Zhang Yan was not "cold" for the young boy who had just stepped out of University, and Wang Yong was rejected several times.

Wang Yong did not lose heart. He continued to move Zhang Yan with sincerity. "Sincerity and sincerity, gold and stone opened". In the early winter of 2008, Zhang Yan decided to join hands with Wang Yong.

In this way, Wang Yong went into the "stock" with his thirty thousand yuan.

The first step for the two people to join hands is to improve the original technology. They use pure natural pollution-free "pure herbal fermentation", add Chinese herbal medicine health ingredients, and enhance the flavor and quality of the products. Then, they actively explore the flavor products of the products and break the traditional varieties of stinky tofu.

"In addition to product quality, the most important thing for modern enterprises is management."

Wang Yong implemented systematic management, from raw material cultivation to production and processing to sales. Wang Yong all implemented quantitative management. He demanded unified training and unified image for employees and stores.

By the end of 2008, after careful planning, Wang Yong's first "smelly smell" stinky tofu shop was officially opened.

When it comes to the idea of "smelly fragrance", Wang Yong has his own idea: "smelly fragrance" is that stinky tofu itself, though smells bad, tastes delicious, but the two is to say that he is a citizen.

With the experience of mature operation of the first store, Wang Yong's business grew rapidly. In less than a year, only in Yantai, there were more than 10 stores belonging to Wang Yongshang and Zhang Yan.

As fame gets bigger and bigger, people start to ask for help.

So far, "smelly fragrance" is based on Yantai, north to Jilin, South to Hunan, West to Xinjiang, and there are more than 200 franchises nationwide.

Speaking of the next step, Wang Yong said he would walk on the way to dig out local food. "Now eating is not just filling your stomach. It's even a culture. Almost every Chinese traditional cuisine has one or even many beautiful legends behind it.

I hope that my industry can become bigger and bigger. I want to make my own efforts to promote the Chinese food culture.

Wang Yong said with a smile.

Master's graduation experience to what is bleak

Wang Yongshang, 26, is a Qinghe town in Huimin County.

In 2006, he finished his undergraduate course from Law School of Shandong University of Technology, and entered the Huazhong University of Science and Technology with excellent results. He continued to pursue a master's degree in economic law.

In 2008, Wang Yongshang graduated from graduate school and received his master's degree in law.

In the eyes of many people, since all masters have graduated, they should get a decent job and start a new life with a high salary.

Wang Yong is the same. Before graduation, he has signed a contract with a real estate company in Guangzhou. He has a salary of more than 7000 yuan a month and becomes a "quasi white collar" family. His work is both relaxed and respectable.

Speaking of how to embark on the road of self employment, Wang Yongshang said, "in fact, it is quite accidental".

Wang Yong's parents are one of his children.

"Although the time in Guangzhou is very short, there is always a sense of" being a stranger in a foreign land ". It may be the reason why I have a strong sense of country. After that, my parents are getting old every day, so I don't want to be too far away from my family, or else I can't take care of anything at home.

After repeated consideration, Wang Yong quit his job in Guangzhou and went back to Shandong to get a new job.

Perhaps it was too easy to find a job at the beginning, and the process of returning to Shandong to find a job made Wang Yong realistically realize what was difficult.

In this regard, Wang Yong saw very clearly: "when I returned to Shandong to find a job, the impact of the financial crisis had begun to show, and the scale and treatment of all the major enterprises had obviously shrunk. Moreover, my law major was a popular major in my undergraduate years. But when I graduated, a large number of law professionals poured into the labor market, which greatly reduced the competitiveness of our employment. Besides, I read for two years. In our province, law majors in Shanda and Haida were the most sought after, and I did not have any advantages in the employment of University in the south, which made my employment in the province more difficult.

The failure of employment made Wang Yong decide to start his own business in advance. "Actually, I already had the idea of starting my own business. When I was an undergraduate at Shandong University of Technology, I often took part in college students' entrepreneurial agency activities.

But according to my original idea, it is to find a job for a few years to accumulate some experience, then go out again, but the reality let me decide to try it first.

There are more than 200 shops selling stinky tofu.

In the autumn of 2008, Wang Yong came to Yantai with more than twenty thousand yuan of money he had raised. He started his own business, but his lack of experience made him choose his direction for a time.

In the winter of 2008, Wang Yong met Zhang Yan, who sold stinky tofu in Yantai. Zhang Yan graduated from finance in 80s of last century. He had four in forty. The eyes of young people used to be so familiar.

The two people talked more and more opportunistic, and had a great regret for seeing each other. Soon they never realized that they were not in general relations. They came down not only for a few evenings but also for immediate implementation.

In this way, the "smelly fragrance" brand was born on the Yantai street stalls.

In the first ten days of November 2008, a new shop was standing on the street of the north gate of Yantai.

Unified training, uniform tooling, unified weights and measures, selling stinky tofu, but it is entirely the way the regular army operates.

The situation that the two partners had not anticipated had come into being. The franchisees poured in. Over the past year, there were more than 10 chain stores and 200 domestic franchises.

Wang Yongshang and his partners succeeded. From the early two, each of them gathered 30 thousand yuan to start up. In less than two years, the pockets had been up to millions of dollars.

Wang Yong counted the accounts for reporters. A pound of tofu could sell 2 yuan in the market, but 40 Jin of tofu went out of their hands and returned more than 300 yuan.

Learning in college is the ability to learn.

Wang Yongshang does not shy away from his "master" aura. When it comes to higher education, his views will be more or less enlightening to many college students nowadays.

"Training professional knowledge is only one aspect of higher education. I believe that in universities, it is a place to cultivate one's comprehensive ability.

In universities, we need to improve our moral and cultural attainments, create our own innovative ability, cultivate a grateful heart and learn to learn.

There are many things to learn in our life. As we often say, we should live long and learn. I think this is the key for higher education to teach me.

Wang Yongshang told reporters.

Now, Wang Yong often takes part in all kinds of entrepreneurship training courses.

Inside, he also met many young people who had just walked out of school and had a dream of starting an undertaking but were suffering from no clear road. Wang Yong saw them as if they had seen their own then, and he had given their experiences to them, and many of them had also joined the "smelly fragrance".