Senior Entrepreneurial Guidance Experts Recommend Three Major Entrepreneurial Directions For Toy Stores

Who are the best people to earn money? Entrepreneurs who do business will surely say that children and women earn the best money, and children's consumer market has great potential. The Nuggets toy market has become the consensus of many entrepreneurs.

Toys with unlimited business opportunities market According to relevant information, at present, the population of the following cities in China is 80 million, the consumption per capita of toys for urban children is 35 yuan, and the total consumption of children's toys is as high as 2 billion 800 million yuan. Moreover, toys are no longer children's patents nowadays, and 43% of the adults in the country like to buy toys 14. The survey report of the Chinese social survey firm is more optimistic. The demand for the adult toy market in China is only 50 billion yuan a year. Therefore, the small toy market in the eyes of ordinary people has boundless business opportunities.

Shopping mall department stores, domestic and overseas Toyshop There are many kinds of toys to join, and many kinds of toys are crowded. In some community stores, toys such as funny toys, puzzle toys and magic toys are also popular.

In addition, the entrepreneurs involved in the toy industry, in addition to the traditional business, they can also try several new forms of Entrepreneurship: Toy repair, second-hand toy trading, toy rental, enabling customers to enjoy childlike interest, and effectively relieve the pressure of work -- toys, DIY toys, manual shops, exclusive sale of the out of print, collector's edition, latest edition and other toys, becoming the favorite toys for adults and children, the development of original toys and the sale of adult toys. These forms of entrepreneurship can be operated separately or in combination, with diversified ways and more profitable points.

What direction is worth paying attention to? Although the toy economy has many business opportunities, compared to catering, trade, clothing In traditional fields, entrepreneurs still seem strange, but don't know how to start. So, what entrepreneurial field is worth paying attention to? In this regard, senior entrepreneurial guidance experts recommend the following three directions:

DIY toy workshop, making toys and writing blessings, is far more meaningful than buying ready made toy products. Therefore, the DIY format of making toys is becoming a new consumption trend. Enter the toy workshop, from what we believe to do, to find information, plan, try, make, modify, and finally make a toy product with personality. We can record the voice, name, pick clothes and even get the "birth certificate" on the spot. The whole process can be fought by the children alone, and can also be worked together by the children.

The fresh creation experience brings endless flow to the DIY toy workshop, not only popular among children, but also attracting adults, experiencing a sense of creative design and alleviating the pressure of work and life.

The success of toy bar depends on whether it can train a batch of fixed customer groups in the short term. It is suggested that we can attract "repeat customers" by taking a striking name, handling membership discount cards, decorating shop decorations with bright colors, and displaying and designing new toy products. In addition, we should pay close attention to market dynamics, pay close attention to children's preferences, popular animated movies and cartoon programs. This is the key to keep toys fresh. Because the demand of toy bar to people's flow is not high, it is not necessary to open on the busy commercial street, and the leisure places such as middle and high grade residential areas, schools, kindergartens and so on, which are relatively concentrated in the selected urban areas, usually need 15 to 30 square meters. In addition, the entrepreneurs who are involved in the toy market suggest that they first choose the form of alliance. After accumulating experience, solving the purchase channel and having sufficient funds, they will consider self management again.

Toys in the adult toy store are not children's patents. The attraction for young people in their teens to their twenties, such as intelligent toys, cartoon ornamental toys, multi player cooperative chess toys and magic toys, still exists. Moreover, different groups of people have different preferences. For example, young people are interested in several newly developed magic toys and funny toys, while girls are reluctant to put on those beautiful and lovely toys, while young white-collar workers prefer some toys with intelligence and leisure.

Starting point: a good source of cheap goods is the key to the success of an adult toy store. Castle building blocks, strong games, jigsaw puzzle and 3D stereoscopic mosaic are good commodity choices. The entrepreneurs involved in the field should consider reducing risks through joining them. Many well-known domestic brands, such as "big original toys", come from Europe. Such differentiation strategy is conducive to the characteristic management of entrepreneurs. In addition, the adult toy store needs to have a certain reputation, so the store site should be selected in downtown or commercial street.

Toy rental shops, children's toys are more and more varieties, the price is also higher and higher, and children have the characteristics of new and old. Many expensive toys do not play for a few days, they are thrown aside. Toys occupy a lot of family space and feel free to throw away, which makes parents feel headache. In view of this market demand, toy rental shops emerge as the times require, mainly to rent toys from customers and earn rent from them to make profits. "To exchange more money for a certain amount of money" is the idea of a toy rental store. A customer can only use a toy rental card to spend a few tens of dollars to use toys in a limited time, so customers are welcome.

Starting point: starting a toy rental shop, we must pay attention to the speed of product renewal, otherwise customers will not feel fresh, so the rental shop will not be able to follow. Two, we must work out a reasonable price gap and reach a competitive advantage with the toy sales market; three, we must do a good job in the disinfection of toys, and the safety of products is the most important; four, the location should be around the young white collar living community or school kindergartens. In addition, we can try the combination of Internet and Internet.

Experts know the secret of entrepreneurial know-how, set foot in the toy store to join the toy market entrepreneurship, what toy store to join the market rules? What key points should the toy store join entrepreneurs? Xu Benliang, President of Shanghai entrepreneurship education and training center, gave several suggestions to entrepreneurs: the toy market of toy stores is better, but there are not many famous brands or brands.

Entrepreneurs should have the advantage of certain places to win the market. In particular, we should pay special attention to the following three points:

The choice of the first store location is closely related to the success of the toy store venture. First of all, choose the right city for location selection. Generally speaking, a city with 500 thousand population guarantees the source of tourists. The store site should be located in the middle or high grade residential area or near the school or kindergarten. If there are stationery stores or children's clothing stores around the store, it is easy to form scale effect.

Second, especially at the beginning of the business, shops can sell new toys, recycle old toys, exchange toys for children's toys, collect dues and so on.

Third, this point includes two parts: first, when purchasing goods, we should carefully check the quality of goods, ensure the safety of toy fabrics and design; two, we must keep up with the trend and constantly update to adapt to the novelty and curiosity of small customers. In addition, the service life of toys is usually not long. Therefore, the specific cost accounting should be combined with the life span before opening.