Find A New Consumer Fulcrum &Nbsp; Which Industries Can Choose The Backbone?

The 12th Five-Year plan has made great efforts to expand consumption, raise national income and develop people's livelihood.

However, after the "limited" consumption of cars, housing and other large items, what are they?

Cultural consumption: 3 trillion gap still needs to be excavated

The "12th Five-Year plan" outlines that "

"To achieve this goal, the cultural industry will maintain at least 15% annual growth in the next five years, and cultural consumption will also take a new step." Wei Pengju, executive director of the Institute of cultural and creative research of Central University of Finance and Economics, told reporters.

According to international experience, per capita GDP at about US $3000 has entered a period of equal emphasis on material consumption and cultural consumption. Over 5000 US dollars, the consumption structure of residents has shifted to a period of cultural consumption.

According to the data released by the National Bureau of statistics, China's per capita GDP reached 29748 yuan (US $4375) last year, which means that China's cultural consumption will soon enter a new stage of development, and will become an important breakthrough point to adjust the economic structure and expand domestic demand, and become an important force to stimulate China's economic growth.

Wang Jiayuan, an Associate Research Fellow of the Institute of industrial economics and technology economy of the national development and Reform Commission, said that according to international experience, the total amount of cultural consumption expenditure in China should be more than 4 trillion yuan. In fact, due to the fact that China's social security system is not perfect and its national cultural consumption is conservative, the actual cultural consumption is only about 1 trillion and 150 billion yuan, and there is still a gap of 3 trillion yuan.

Comprehensive brokerage reports that future films, cultural performances, cultural tourism and other listed companies will become the beneficiaries of cultural consumption.

Tourism industry: more elasticity of income growth

"Outside the car and housing, tourism is expected to become a major fulcrum for stimulating household consumption," said Guo Youqi, head of China consumer insight and think tank at Boston consulting company (BCG).

According to the latest forecast of BCG, China will become the second largest tourism market in the world by 2013, and the domestic tourism market will maintain an annual growth rate of 16%. By 2020, the value of domestic tourism will reach 3 trillion and 900 billion yuan.

Guo Youqi said that China's tourism industry is still in the initial stage of development, but with the increase of income, more and more residents will travel. The average number of people who travel for the first time in the next ten years will reach 25 million (or 70 thousand times a day).

Guo Jin securities analyst Mao Zhengrong also pointed out that the real estate "to invest" will play a very positive role in the release of the potential consumption of residents. Compared with other consumer areas, tourism consumption will undoubtedly have higher elasticity of income growth.

In fact, as an important part of the modern service industry, the tourism industry has received increasing attention.

According to the local "12th Five-Year plan" outline, the tourism industry has become the industry vigorously developed by the local governments in the next five years. Yunnan, Hainan and other places take the tourism industry as a pillar industry to develop and support.

In 2011, the SFC's guidance to the listing and financing industry was also an industry sector that encouraged the listing.

Comprehensive brokerage report, in the next five years, the tourism industry value-added average annual compound growth rate will reach 32%, the tourism sector will see more.

In addition, hotels, restaurants and pportation related to it will also benefit.

Clothing and food consumption: "brand" products become important goals

It is reported that the "domestic trade development plan (2011-2015)" is expected to be released at the end of April.

According to the disclosure, it is mentioned that "we will focus on cultivating brand consumption, guide the consumption of some high-end commodities, and further promote the pformation of residents' consumption from survival to development."

Analysts pointed out that with the increase of economic growth and income, more and more families will enter the ranks of affluent families at a faster pace during the "12th Five-Year" period. Brand products will undoubtedly become an important goal of consumption upgrading, especially in the clothing industry and food and beverage industry.

CICC pointed out in the research report that consumption upgrading can promote brand shoes and clothing to maintain a good volume and price rising trend.

The textile and garment industry will usher in medium and long-term growth. Most men's clothing, women's shoes, home textiles and other companies are expected to maintain more than 30% profit growth in the next three years.

Guo Lian Securities said in its analysis report that China's social structure is changing to the stage of making money and spending money. The food and beverage industry itself is changing to the stage of branding, and the middle class continues to grow. Residents are willing to pay more premium for brand and quality.

Therefore, the dairy industry and liquor will take the lead in brand consumption.