Men'S Strange Circles: Women Oriented

In China, which men's clothing brand ranks first in sales? Who pays for men's clothing?

At present, the relevant agencies have issued a leading role.

The survey shows that men's purchasers are seldom the wearers themselves. It is accurate to say that men's right to purchase is small, and the key figure is whether they are a woman who does not need to wear men's clothing for life.

The reporter asked a manager friend who has been in charge of a brand man's Hangzhou direct shop for many years. He said that women buy more clothes for men, and men and women choose to buy clothes more. If a man comes to a shop, as long as the shopping guide is drunk, the man will never pay for the boy. The more beautiful the shopping guide, the worse the business is, the reason why the shopping guide is too cold, and the effect is not very good after changing the affinity shopping guide. The more the beauty in the shop, the worse the business.

After careful observation, he found that the lady who accompanied the men to buy clothes was found to be a dangerous area once they found that there were beautiful women in the shop. Now that they are dangerous areas, the sooner they leave, the better.

Statistics also show that the probability of men shopping alone is about 20%. The rate of shopping for men is about 5%, and most people are under 25 years old. The rate of shopping for men and women is about 60%; the probability of shopping alone by women is about 10%; the rate of shopping with women is about 4%; men and women have the lowest probability of shopping in a large group and the lowest turnover rate.

Among them, women directly or indirectly determine the proportion of men's clothing turnover accounted for about 75%.

The data come from the sales data of several major brand stores, the first tier cities, which do not represent the whole country. But after finding the whole picture, the first tier cities are after all the Chinese brand men's clothing hopes to take the lead.

Most men buy clothes actually have no idea and are more sensitive to price.

In terms of dress aesthetics, 90% of men think that women are more aesthetically dressed, so they will rely more on women's choices when buying.

Decent men's clothing is not only a need for social interaction, but also a prop for the opposite sex to show itself. It is said that women are pleased with themselves. In fact, men can express themselves in order to please the opposite sex. Therefore, only the opposite sex's judgment is in place for a good or bad dress.

Therefore, when a man goes to a fashion shop, he likes to say, "Miss shopping guide, recommend a suit that suits me."

Most men do not care much about their appearance. They do not have much enthusiasm for clothes. Women are talented in this field. When they care about their own appearance, they will not forget the other half, especially after marriage.

How to fight the war of pleasing women

Since the purchase right of men's clothing is in the hands of women, how to do well the women's war has become the core of clothing marketing.

The marketing strategies of several experienced apparel marketing experts in the industry are summarized as follows:

Advertising campaigns are aimed at women.

Advertisements should make women heartbeat, and image spokesmen should be more destructive. Women will fantasize that their men will be as energetic and energetic as the spokesperson.

The store design caters to ladies' preferences.

While emphasizing the atmosphere and masculinity, store design should also take into account women's aesthetic values.

Remove the ashtray in the rest area and replace it with fruit and delicious chocolates, snacks and sweets.

If you keep the ashtray, you can put another box of ladies' cigarettes on the side.

Add some women's books in the rest area, such as newspapers and magazines about make-up, beauty, health care and fashion.

Recruit some sunny and handsome male shopping guide.

One is to raise eyes, the two is to serve as a fitting model, making full preparations for women's shopping.

Set up customer files.

Women are sentimental animals. They must pay special attention to leaving women's data. Their materials are much more useful than men's, such as sending messages of greeting during festivals to enable women to feel the humanized service of their brands.

When promoting sales activities, especially when buying or giving discounts, the best choice is to take women's needs as the center.

A woman's mouth is the best advertisement carrier in the world. As long as she is satisfied, one pass ten, ten Chuan hundred......

Brand awareness and reputation can be effectively disseminated.

They say women's hearts, sea needles.

The market is as unpredictable as a woman's heart, but as long as an enterprise takes the heart of a woman, it can sail in the sea of the market.