Old Clothes And Big Stores Can'T Buy &Nbsp.

Colorful, different styles of clothing is a summer street scenery, but the main characters always seem to belong to young people.

For older people, it's hard to buy a suitable dress, let alone dress up.

Big stores can't buy them.

In order to give his mother 68 years old life, Ms. Li, who lives in Huilongguan District of Beijing, wants to buy clothes for the old man. As a result, she has run six or seven shopping malls in the city, and has not bought a satisfactory one.

"Clothes for the elderly are too hard to buy! I don't care about brands. As long as the color is nice, the style is too good to be a little fat, but I can't find it."

Ms. Li complained.

Such a situation is by no means accidental. A survey on the silver hair economy shows that clothing for young people in department stores account for over 70%, and that for middle-aged and elderly clothing accounts for less than 10%.

Recently, reporters visited 9 large shopping malls in Chaoyang District, Xicheng District and Haidian District in Beijing, and found that almost all floors were surrounded by fashionable girls' clothes and fashionable men's wear. There were few businessmen specializing in clothing for the elderly, even if they were crowded into the corner of the corner.

In addition, some brands under the banner of "middle-aged and old clothing" are more focused on young and middle-aged people. Most of the versions are narrow, and the tops have waist design, and trousers are low waist and low crotch.

Old clothes are weak in shopping malls, but they can often be found in street shops or stalls.

Although the price is several times cheaper than the shopping mall, a short sleeve known as pure cotton.

Four major problems of clothing for the elderly

Due to the "overshadowing" of the elderly clothing industry, the elderly's life has lost a lot of color, and there are many problems in the existing clothing for the elderly in the market, which makes it difficult for the elderly to buy clothes.

Chest, waist, abdomen and buttocks don't fit.

Xiong Bijun, director of the geriatric Science Research Association of the Chinese Academy of Social Sciences and member of the expert committee of China Association for the elderly, told the life times reporter that people are old and their bodies will change. Especially women, it is easy to get fat, especially on the waist, abdomen and buttocks.

If the chest is too tight, it will affect the cardiopulmonary function, prone to chest tightness, dizziness and other discomfort; too tight waist and buttocks will affect gastrointestinal peristalsis, adverse digestion and absorption of food; trouser legs are too tight, it will cause blood flow obstruction, causing swelling of the lower extremities, causing varicose veins.

There are too few cotton fabrics.

In order to reduce costs, many so-called "pure cotton, pure natural" clothes actually contain a lot of chemical fiber components, some even contain excessive fluorescent and formaldehyde.

Xiong Bijun said: "the old man's skin is dry and itchy. If you wear such inferior clothing again, you will be more susceptible to allergies."

The color is monotonous and the style is single.

"Clothes wear on the body, others see pleasure is high, they are more confident, the elderly also have this demand."

Li Juan, director of the psychological research center of the Institute of psychology of the Chinese Academy of Sciences, said that the bright colors, simple and generous clothes with slightly fashionable elements can arouse their good mental state for the elderly, especially in winter, and wear colorful clothes.

The quality is good and the price is high.

Among the 22 retired elderly people interviewed by reporters, 17 said they only accept clothes under 150 yuan.

Qu Jing, Deputy Secretary General of the China knitwear Association, told reporters: "the old people are used to frugality and are unwilling to buy expensive clothes. This year, raw materials are increasing in price, especially cotton yarn, so they will not spend money on it."

Many businesses have also reduced their attention to the "silver industry".

Foreign elderly clothing more intimate

"Our country has entered the aging society for 10 years, and every 8 people have one senior citizen, and this number is still rising.

With the improvement of people's living standard, the consumption power of this group is increasing. "

Xiong Bijun said, data show that in the next few years, the demand for clothing for middle-aged and elderly people will exceed 1 billion sets, and the market size will reach 120 billion, and the potential of the elderly clothing market is huge.

Yi Ping, director of the clothing art design department of the school of art and engineering, Beijing Institute Of Fashion Technology, appealed: "we hope that enterprises will be able to pay attention to this group of people. We should focus on the design of fabrics, details and styles, especially the details."

Compared with domestic, the clothing for senior citizens abroad is considered more intimate.

Life Times reporter visited Germany's largest clothing chain.

Finally, several domestic experts have warned that when children buy clothes for the elderly, they should pay attention to the following points: fabric should be soft, and cotton and silk should be the best. Besides checking the pins and threads, we should also pay attention to some special details, such as whether the pockets are enough, whether there are inner pockets to facilitate the elderly to pack some important items, whether the zippers are wrapped or not, and to avoid scratching the elderly.

Winter upper body should pay attention to the warmth of the back and upper arms. The lower part of the body should pay attention to the warmth of the abdomen, waist and thighs. It can add a cotton vest and wear an old hat to help prevent cold. 60 year old people should buy clothes according to the standard of 50 years old.