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    2010 The First Batch Of "Green Card" Enterprises In Textile And Garment Industry

    2010/6/18 9:37:00 26

    Green Brand Of Textile And Garment Enterprises

    China Textile Industry Association held the first batch of textile and garment industry credit rating evaluation results conference in Beijing. Shandong Hao Long Group Co., Ltd., Jiangsu Sunshine Group Co., Ltd., Jiangsu Ying Yang Nonwoven Machinery Co., Ltd., Guangdong silk textile group, Zhejiang Jie Lai Ya Textile Group Co., Ltd. and other 31 textile and garment enterprises were awarded "enterprise credit rating". Level AAA Credit enterprise credit.


    After the five stage, "the fruit is made perfect".


    In order to obtain more financing opportunities and reduce transaction costs, the credit excellent enterprises are Whole industry In order to promote the level of credit construction in the whole industry, the China Textile Industry Association was approved by the Ministry of Commerce and the SASAC last year to undertake the important responsibility of carrying out credit rating evaluation activities. After six months' preparation, the China Textile Industry Association officially launched the industry credit evaluation work in March 15th this year, and released the evaluation results in June. Wen Zai Xing, deputy director of the market order Department of the Ministry of Commerce, fully affirmed the gold content of the credit rating results, and confirmed that the accreditation process of the credit rating evaluation process is strict and standardized, and the process and results are supervised by the third party and openly consulted the views of the community.


    Ye Zhimin, director of the credit office of the China Textile Industry Association, introduces the association's credit office in accordance with the "enterprise credit rating evaluation management measures" and "the overall scheme of enterprise credit rating evaluation". enterprise On the basis of credit rating evaluation criteria and evaluation index system, the enterprise credit evaluation work is carried out according to the principles of "truth-seeking, objective, voluntary, open and transparent, serving members and supporting the strong and strengthening the strong". After the initial examination of the association's credit office, the review of the credit evaluation experts, the publicity of the evaluation results, the final evaluation of the credit evaluation committee, and the approval procedures of the Ministry of Commerce and the SASAC, 31 AAA level credit enterprises were finally evaluated.


    The evaluation results of the evaluation index score and expert evaluation opinions are objective, impartial, rigorous and scientific, and the industry is widely distributed, covering large and medium scale enterprises and different ownership enterprises, covering a variety of production and operation mode enterprises, which are the three characteristics of the first batch of AAA enterprises.


    Brand building requires integrity assessment


    From the pursuit of economic efficiency to the pursuit of enterprise value is the fundamental transformation of Chinese entrepreneurs' business philosophy. Nowadays, most enterprises want to prove their credit status through authoritative credit certification and evaluation. Although it can not directly create benefits for enterprises, it has a diamond like economic value for enterprises. Du Yuzhou, President of the China Textile Industry Association, said that honesty is an important indicator for the sustainable development of enterprises. The value of the brand needs to be reflected in the value of honesty. The first 31 AAA credit enterprises play an exemplary role in the construction of credit. They are representative and exemplary in industry. Du Yuzhou said: "brand building contains four major themes: quality, innovation, rapid response and social responsibility. These four themes need integrity assessment."


    Let the brand evergreen not those colorful advertising, but the cultural foundation built by the integrity of the enterprise, which will make consumers trust and admire. Brand is not measured by the size of an enterprise. The most important thing is whether it respects integrity in brand building. For honesty, the entrepreneurs of the first AAA level enterprises have their own interpretation. "No words, no deeds, no good faith, no future." Yuan Tingshu, chairman of Shandong Hao long group said. Fan Liyuan, general manager of Jiangsu Ying Yang nonwovens Machinery Co., Ltd. believes that the company's leadership needs to regard corporate credit as the lifeblood, and enterprises need to attach importance to the construction of corporate credit as well as creating brand products.


    These enterprises have some common characteristics, such as attaching great importance to internal credit construction. They generally attach importance to the cultivation and promotion of enterprise management ability. They attach great importance to the construction of corporate social responsibility and corporate culture, attach importance to product technology development and innovation input, attach importance to product quality, and focus on management and product marketing of independent brands, and have strong concept of strategic innovation and development. Through quantitative financial indicators of enterprises, these enterprises show strong solvency, good profitability, capital operation ability and stable development potential. In particular, these enterprises are eager to participate in and support the work of the industry, fulfill their obligations, and most of them become the leading enterprises in the industry.

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