The Trend Of The Times Is &Nbsp; The Era Of Fusion Of Footwear And Clothing Industry Is Coming.

During the Dragon Boat Festival, the entrepreneurs and lakeside Office of the Peng Tian sports and leisure clothing industrial base in Shishi

When Jinjiang's big brand shoe companies took advantage of their production capacity to almost the limit, they began to encroach on the garment industry, Jinjiang.

This year, Shishi, a famous sportswear enterprise, hired the designer of the international big shoe enterprise with a salary of 500 thousand yuan, and entered the sports shoes industry with a high profile.

Extended reading:

Market situation in Wuhan:

1, consumer situation:

Wuhan leather shoes market has a market capacity of about 3-4 billion / year, and consumer brand awareness has gradually increased. We can generally remember several well-known brands, such as BELLE, Daphne, etc., but because of the reasons such as consumption ability and consciousness, consumption is still very rational. Shoes, shoes and quality are still the first elements of consumer concern, paying attention to cost performance.

2, market competition:

The top 5 brands in the market are royal Mei (with shoes, old styles, 25-40 year old women, good quality), gorimi (with shoes, new styles, 20-30 year old women, European version), exhibition wind, Hua NaI (with shoes, styles following closely with the company, 20-30 year old women, good quality, sales in the past two years straight up), Dadong (heel shoes, good quality, this year the agent has fallen out with the factory, the factory has sent people to manage, sales decline).

The Wuhan market is currently in the forefront and sells well. The two brands are royal sister (30000-40000 pairs / month, followed by shoes), and Ge Mei chi (10000-20000 pairs / month), forming a certain regional brand influence in Wuhan. Their sales channels are mainly based on shoe city retail and two batch merchants.

3, the market price situation:

The current price system of leather shoes Market in Wuhan, the ideal price of single shoes and sandals wholesalers is 40 yuan / double, 50 yuan / double is more difficult to accept, the ideal psychological price of consumers is 60 yuan / double, the ideal price of boots and cotton wholesalers is 60 yuan / double left and right, the ideal psychological price of consumers is 100 yuan / double.

4, channel status:

At present, the sales mode of the leather shoes Market in Wuhan is relatively traditional. They are supplied by the general agent to the two group of retailers and retailers, but there are differences in the management of the total agents. This also leads to the difference in sales volume. Most manufacturers are allowed to develop their agents freely. The sub brands are the target contracts with agents, the company manages the agents uniformly, agents establish corresponding incentive mechanisms, and the companies and agents jointly accomplish the regional goals. The strategy adopted by the European bird king is worth learning from other manufacturers.

At present, there is a serious phenomenon of retailers' Arrears in Wuhan market. There are often some phenomena that can not be paid back, and it is difficult to do business without debts. The annual loss of arrears is 20000-30000 yuan, which is very normal.