Quanzhou Shoe Making Industry Anta Jordan Blossoming "Old Trees And New Flowers" At 31St Degree

In recent years, the R & D investment of Quanzhou shoe enterprises has been increasing. The enterprises on the scale basically have their own R & D laboratories. Anta, Jordan, and 360 degrees and other large independent brand enterprises have closely integrated the innovation and brand influence of the enterprises, and used high-tech means to enhance the added value of the products. Anta's sales increased by 30% over the same period last year, and its profits increased by 40%, and the tax revenue reached 700 million yuan. Ding Shizhong, chairman and chief executive officer of the company's board of directors, attributed the growth of his performance to two reasons: first, the successful shaping of the brand; the breakthroughs in independent innovation and scientific research investment. Last year, Anta invested more than 200 million yuan in research and development, more than 30 patents were added, and a design center was set up in the United States, with more than 1000 R & D teams.

According to the briefing, the Quanzhou footwear industry association is planning to build the city's shoe industry research and development center by way of "association organization lead and enterprise common injection". The center will widely collect information on footwear market, design and develop new products that are marketable, and rapidly supply technological achievements to enterprises.

Product extension and new market development

The footwear industry in Quanzhou, which is mainly made up of sports shoes and formal shoes, is quietly blowing a "casual wind", and will continue to expand its territory in the future. A group of sports shoes, women's shoes, business men's shoes and even shoe materials enterprises have been transformed, making the casual shoes market appear competitive and competitive, and extend to casual wear and so on. Shishi bulls giant shoe company is speeding up the development of casual wear, leather goods and denim market, with a view to better interaction with casual shoes in the future. Shishi Mu Lin Sen Shoes Co., Ltd., known for its production of business casual leather shoes, has announced that it will march towards the outdoor sports market and will also develop towards dress in the future. With the development of the demand for shoes from the original cloth shoes to leather shoes and sports shoes, now it is developing towards leisure, fashion, business, outdoor and so on. Entering the leisure industry has become a brand new attempt for the footwear industry in Quanzhou to implement multi category strategy. It also reflects the innovative spirit of enterprises in the face of the multiple needs of the market.