Le Tao Net CEO: Enter The Enterprise Set An Annual Turnover Of 1 Billion Yuan Threshold
Yue Tao net CEO Bi Sheng
On June 17th, CEO, the online e-commerce website of the online monopoly shoes, appeared on Tencent micro-blog on time this afternoon. According to his previous agreement, he exchanged with the majority of Tencent micro-blog users.
Bi Sheng said that the three line city is the focus of Le Tao's future. "We only choose the brand with annual turnover of more than 1 billion when we enter the company."
Bi Sheng also revealed that the iPhone platform will be launched this year to cut the market of mobile phones.
"At present, we only concentrate on selling shoes and do not set foot in other products.
At present, the whole domestic e-commerce is going hand in hand with the offline store operation mode, but we will not make offline experience stores.
For the current group buying hundred regiment war situation, Bi Sheng said, "hundred regiments war no threshold, shuffle in the second half."
As of 17:10 today, the interaction between micro-blog and micro-blog has become a hot topic of micro-blog in the world. Related micro-blog has accumulated nearly 1500 forwarding messages, affecting tens of thousands of netizens.
Bisheng: letao.com CEO
He served as Baidu assistant, director of marketing and so on. He created various marketing modes by the industry as "Baidu marketing".
In May 2008, he founded the music network.
Le Tao net is the online retail website of sports shoes and shoes, focusing on deep cultivation in shoes and related products.
The following is a record of interaction between micro-blog and Tencent.
Skylei: at present, the B2C website of the footwear company, Le Yue and Le Tao, have invested tens of millions of dollars. What I want to ask is how you view the development of this market.
Bi Sheng: the market is large, and users are the first.
Business guy: have you started making profits?
Bi Sheng: no profit, still in the investment period.
Every day I get angry is how to serve the best for users. Today, I did not write clearly for a product description. I also got angry with my staff.
Dai Xudong: a big difference between letao and other footwear B2C is that the number of each pair of shoes has been announced. It is easy to lead to price comparisons. But what is the advantage? {page_break}
Bi Sheng: the price is not worried. We only have the product number when we make authentic products.
She: I would like to ask if the credit evaluation system of the online store is expected to be changed. There are many unfavorable factors at present. Bad judges and so on are seriously affecting the interests of sellers, and it is unfair that all platforms are biased towards buyers.
Bi Sheng: I have to ask Ali people. I can introduce Taobao executives to you.
A Bin: can you tell me what is the difference between Le Tao net and Taobao, pat, Baidu?
Bi Sheng: Le Tao's goods in their logistics base, unified packaging, unified services, provide free freight, refund freight, Le Tao also burdens, 7*24 hours service......
Chen Ming: it is said that Le Tao has been invested in Baidu?
Bi Sheng: This is a rumor.
Xiao Yu: last time I was in Le Tao net, I bought 136 pairs of Lining's football shoes at a discount, and the thread that wore the shoe upper soon came out of the thread.
I have been wondering all the time. Is this Lining's genuine shoes?
Bi Sheng: first of all, be sure of the genuine product.
Because Le Tao in the library 160 thousand pairs of shoes to get so many fake fakes, ha ha, Le Tao and international and domestic brands are co operating.
Wind falling stars: I bought VANCL's 59 yuan back shoes.
It is said that 5% of their cost is used for packaging. The price of OEM is very low. Can you tell us about the profit of the specific links of B2C website?
Bi Sheng: Le Tao has no net profit because it spends a lot of money on services, for example, the logistics sector accounts for 10%.
Yang Zhongxiong: Bijie, a topic that Internet companies can't get around now is how to cut into the market of mobile phones. How do you plan?
Bi Sheng: Le Tao iPhone platform should come out this year. There is an overseas Chinese of Lok Tao, who is helping Lok Tao.
Silent tears: will the purchase of a single product limit the development of Le Tao? Will there be any plan to sell other commodities?
Bi Sheng: Le Tao's slogan, "my shoe cabinet, my le Tao", can sell shoes to serve the customers well, and we are very happy.
Dai Xudong: is the advantage of Le Tao relative to the entity store in price or service? Or is it that Le Tao is not competing with the entity store?
Bi Sheng: the Chinese shoe line is 300 billion next year, and the Internet is still very small.
Business guy: do you have any plans for offline experience shops?
Bi Sheng: no plans. Two businesses.
Chen Ming: C2C and B2B have become very difficult to break through the climate. Can le Tao be able to break through in the B2C field.
Bi Sheng: we do B2c right.
Li Yanbing: is there any Taobao shop in Le Tao net? If there is an address, if not, why not add one? Your station looks like a B2C station specializing in shoes selling. It seems a little sorry that the name and the domain name are happy.
Bi Sheng: Le Tao is a good name. Many people tell me.
Silent tears: why does Le Tao choose to sell shoes instead of other products?
Bi Sheng: I will make every effort to sell shoes well, and every other product has so much energy.
Yu Jin: in the face of numerous shops on Taobao, what is the location of Le Tao? What are the advantages of attracting customers?
Bi Sheng: Le Tao's service, professional and intimate.
Business guy: your discount is so big, it's a shock to the franchised store. The manufacturers are afraid to interfere. Are you sure you can coordinate with the manufacturer?
Bi Sheng: we do not cooperate with manufacturers. We only cooperate with Brand Company.
Wang Fujun: if I buy shoes that are not right in size, but I tried them through. What should I do?
Bi Sheng: just try it out, then you can go back directly, freight pport Amoy bear.
Chen Long: online shopping is indeed a convenient way to deal with the quality of goods. Is there any way to supervise or implement three packages?
Bi Sheng: we can provide inspection by Brand Company.
Duer: brand is not necessarily a problem!
Bi Sheng: if Adidas sells Adidas fake shoes, it will be a big problem.
Kim ha bamboo: why is there no collection and contrast function in Le Tao online "my Amoy", especially the collection function is still very necessary.
Bi Sheng: under development, thank you for reminding me.
Thefirst1: I remember you said, you agree with Liu Qiangdong: B2C website has no ten years, no one billion yuan do not play.
Is there really enough manpower, material resources, stamina and related financial strength in Le Tao? If you really give up all advertising as you mentioned before, can you promote the development of Le Tao only by people's word of mouth? Can le Tao really grow and expand as you expect?
Bi Sheng: can stand loneliness.
Le Tao is still very young and needs everyone's support. I do not advertise that this part is not added to the price. I want to give it back to you.
Do not forget to dig well people: I have seen your shoes, always encountered the old style of broken codes, what is the matter, the same kind of good shoes can not be stored more stock?
Bi Sheng: Le Tao sells 3000 shoes at the same time, each 10 yards, 5 shoes for each code, and 200 yuan for each pair of shoes.
Gray wolf welcome to listen to each other: do you think your shoes are out of the factory? Is there any problem with your shoes? QC, if you have shoes, if there are many pinholes to say, the factory has no quality for production, because I am a shoe business. I used to do it in adi.
{page_break}
Bi Sheng: our shoes did not come out of the factory.
GavinMa: it doesn't come out of the factory. Where does it come from?
Bi Sheng: for example, Anta warehouse.
Chen Wei: Hello, Bi. Now, many websites are selling shoes. They are really sold, and fake ones are also sold. V+ of all customers is also selling. Taobao's Mall and C2C are also selling. Europe's cool is also being sold. Everyone is selling it. What do you think is the advantage of Le Tao? Is it price or service? Under such harsh competition environment, so many e-commerce platforms can impact and replace traditional sales mode of exclusive stores, and end the era of profiteering!
Bi Sheng: Le Tao people are very worried every day, worried about bad service users.
Dai Xudong: will le Tao develop a price reduction reminder?
Bi Sheng: it seems that they said they were in the plan the other day.
A: the total number of shoe stores in the first tier cities is already spread all over the business circle. Many brands in the three tier cities have not entered, for example, we can not buy air Jordan in Taiyuan.
Does Bi always have plans for three line cities to focus on marketing?
Bi Sheng: This is the focus of Le Tao, but it is not the focus of Chinese logistics companies. We are also upset.
AlexWang: Bi, does it cost much money to store so many shoes? It seems that the advantage of electronic commerce lies in low inventory or even zero inventory. I don't know what kind of consideration is 16W in the library. If it doesn't involve business secrets, please explain it.
Bi Sheng: it's really confidential.
Duer: I hope that we can all stand on the consumer's side.
Bi Sheng: what we do every day.
Jia Kai: if Le Tao is out of the mobile phone version, then the trend of development must be the combination of handheld computers and mobile phones.
Bi Sheng: iPhone will be released this year.
Rangers in Jiading: I admire the way to leave Baidu. The way of Le Tao is very difficult. Happy people must be refueling! I can easily count several wolves and several tigers. The state of the former wolf and the tiger will inspire the potential of Yue Tao people.
Bi Sheng: Well, there is pressure and motivation. In 99 years, fewer than 10 people in China are doing search engines.
Silent tears: as there are many well-known domestic manufacturers do not enter the Le Tao, should we have more brands so that customers can choose?
Bi Sheng: we only choose the brand with annual turnover of more than 1 billion in China.
GavinMa: can you disclose the amount of Le Tao's financing?
Bi Sheng: more than 10 million dollars.
Jokes: have time to share the operation experience of Le Tao's website.
I really want to learn.
Thank you.
Bi Sheng: there is no experience, that is, to look at yourself with the eyes of customers.
Born: now there are too many cottage shoes. What do you think of them?
Bi Sheng: I have nothing to do, but le Tao will not appear.
GavinMa: has there been any consideration for the development of Le Tao, such as supply agency and consignment sales?
Bi Sheng: no consideration.
Deng Xiaokang: what really worries the buyers of online shopping is the convenience of after-sales service and return. How do you realize the single payment that makes customers feel relieved in this piece?
Bi Sheng: replace freight free.
Non zero solution: Bi, how do you think of group buying now?
Bi Sheng: hundred regiments war no threshold shuffle in the second half.
Jiang Zhonglin: have you considered setting up a branch in China?
Bi Sheng: Yes.
Yu Jin: how does Bijie look at the operation mode of e-commerce and offline stores? Who will dominate the future?
Bi Sheng: go hand in hand.
Bi Sheng: to my friends: it's been a lot of fun to chat for more than an hour today. Everyone, Le Tao is a young company. We hope that he will become more mature. We still have many shortcomings. If you have any suggestions, please bring it to me directly, let's make it better. Thank you.
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