Chongqing Has Become The Leader Of The Western Culture Of Shoes And Clothing.

In June, Chongqing officially entered the summer.

With the accelerated pace of urban renovation in Yuzhong, the upgrading and upgrading of the gold business circle in Monument for Liberation, a large number of Hongkong and Taiwan fashion brand stores, the unprecedented appreciation of commercial land prices.

The outsider came to Chongqing, and there was an amazing discovery: the Yuzhong Peninsula, which was once dubbed "the most cattle farm in the world", is being pformed. This pformation, including the external quality of the city appearance, includes the fashionable aesthetic taste of Chongqing's post-80s and post-90s citizens.

The director of marketing of a famous fashion brand in Hongkong excitedly told reporters that Chongqing is moving beyond Chengdu to become a "very dynamic" city.

In his eyes, the sign of "Chao" is, first of all, the buildup of "Chaozhou group".

The so-called "Chaozhou" is not to drift with the tide, but to lead the trend; not to read a few magazines to understand several fashion brands; not to look at what the godfather wears, but to nod his head; not to buy the more expensive, the better, not to buy limited edition.

What is the tide man? It's an attitude. It is to be a complete self in accordance with its own style.

Chaozhou people: birds of a feather flock together

"I completely fell into the trap."

In the "trend Pioneer Network" (a well-known domestic trend website), Japan's famous MMJ (MastermindJapen) and adidasOriginals jointly released the World Cup series of costumes. Ishikawa, a senior Chongqing tidal wave, was totally fascinated by it.

On June 16th, one day before the Dragon Boat Festival, a limited product conference called "adidasFOOTBALLSTYLE" was held in Shinjuku, Shinjuku, Japan.

Ishikawa's online "Chao cargo" appeared on the Internet.

His favorite pair of black leather high red sneakers are said to be limited to only 200 pairs.

"Anyway, I want to grab one of them..."

As a tide man, if there is a single item that is enough to shake the friends of the tide circle, that is his top equipment. "The real tide people will be very concerned."

Ishikawa said.

Different from the external conjecture, there are not many similarities between the educational circles, career choices and age levels of the people in the tidal circles, but there is a surprising similarity in the arrangement of clothes and costumes.

A dazzling T-shirt, a limited edition big board shoe, a unique baseball cap...

They are all "necessary".

"This is our symbol. Identifying the Chaozhou people depends on whether you are dressed up by the tide people. This is similar to the identification of the family members by the animal kingdom."

A tidal wave explains the pursuit of clothing accessories by "fellow travelers".

Ishikawa immediately contacted his little friend K in Japan, "you can set up your tent, sleep on the newspaper, and queue up for days or nights. There's only one goal. Grab a pair of sneakers and send them to me..."

In June 12th, reporters in front of Ishikawa felt that the best gift of the world cup and Dragon Boat Festival was not the revelry of watching the ball late at night, nor the annual dumpling, but "only two hundred pairs of shoes in the world!"

Black leather, white edge, big red bottom, eye-catching MMJ unique skull logo......

It's too damp! "

The official price of the pair of shoes is about 20000 yen, which is equivalent to about 2000 yuan.

Ishikawa disclosed that, considering the potential goods and the sale in Japan only, if the price of these shoes sold again in China is at least around four thousand or five thousand yuan, it is not impossible to fry up to ten thousand yuan a pair.

How many people can afford to pay such a high price in Chongqing?

"Although the tide circle is always relatively small, but for the ever-changing Chongqing, do not underestimate!"

Investing in a circle called "STONE" tidal clothing, Jingtao, is really aware of the amazing power of the Chongqing tide circle.

Last September, his shop opened in Jiangbei Gold Coast, with an area of only about 40 square meters.

What is unexpected is that the small shop that had planned to lose a few months later realized profits in that month, and now its turnover is maintained at around thirty thousand yuan a month.

Moreover, people who like "Chao" are of all ages.

A 50 year old aunt class lady came in, and then she bought 5 pieces of equipment to be directly promoted to the Chaozhou people.

Some tide people, from hat, coat, trousers, shoes, accessories, and even underwear, all in one place, spending tens of thousands of times at a time.

"How many Chaozhou people in a city, whether they are crazy enough", in fact reflects its modern degree.

Hongkong, Tokyo, Shanghai and Beijing are almost the birthplaces of tide people and the trend of the tide. Chongqing is coming from behind. "

Chongqing Chaozhou Jingtao is more willing to stand at the height of urban culture to evaluate the number of Chaozhou people.

The tide of men, the real tide.

"Animal world, male animals often have beautiful appearance and hair, to attract the attention of female animals, and win more opportunities."

Wu Mengmeng, manager of marketing department of Chengdu department store, NOVO, understands the awakening of self consciousness of tide people from the perspective of natural attributes.

He said, "why the Chaozhou people like the dazzling clothes is actually a manifestation of their own personality, and they want to attract the attention of the opposite sex.

They do night clubs, play music, engage in HOMEPARTY (indoor family gatherings, fewer people, generally set a theme), in fact, is a kind of interpersonal and emotional needs. "

The main target of NOVO department store is the Chaozhou people.

Such an angle helps to understand why more and more Chaozhou people are young men.

In Wu Mengmeng's impression, there are more than 60% tide men in Chengdu's Chaozhou circle, which are young men of different ages.

This may be closely related to the popular bar culture and draft culture in Chengdu.

Happy men's voice in the Chengdu area gave birth to numerous Chaozhou people.

In Chengdu, many middle school students classify themselves as Chaozhou tribes.

This idea is also a subversion of tradition. In traditional Chinese thinking, those men who are too fastidious about dressing, who love "weird clothes" and different appearance are all classified as "Playboys" or "unhealthy teenagers" in the past.

"The tide of men is the real tide."

Wu Mengmeng felt that the trend culture itself originated from street culture, and the street culture in Europe, America and Japan was very developed. Its main force is the youth and youth with sports and music as their carrier. They are enthusiastic and energetic, and influence is sweeping the globe.

"Girls can't tell what is going on in the tide, and more boys like fashion culture and become conscious of themselves."

Ishikawa, a local veteran, understands the special significance of "Chao men".

He told reporters that when he was wearing a bright yellow fashion hat, a bright yellow T-shirt and a pair of white shoes appeared in the bar, he immediately lit up the whole scene. "That kind of feeling is really great!"

The snowball effect of the tidal current circle

"They are very ordinary, but you can see the difference from the details of shoes, clothes or hairstyles. They like bright colors and personality designs, or like hip-hop, hip hop, or run around bars or KTV. During the day, they may be civil servants, teachers, and become the most dazzling bar in bars at night."

Chao man JACK describes the local Chaozhou group.

Reporters learned that in recent years in Chongqing, with all kinds of tide brand clothing to march forward, leading the fashion.

Monument for Liberation's proud world, the North Street of Jiangbei City and the West Street of Yangjiaping become the gathering place of Chongqing's tide people.

In their circle, by instinct, you can directly find "the same kind" from the line, "this is a kind of trait strengthened from inside and outside, and through clothing."

In JACK's view, the tide of Chongqing has become more and more popular over the years, and the number of Chaozhou people is increasing.

Chen Jun, known as "Chongqing street dance first person", first brought street dance culture represented by street dance to Chongqing.

In the tidal current circle, hip-hop equipment is also the most important indicator of the trend.

His hat and clothes have become the benchmark of street dance.

Now, Chen Jun has built up his own trend brand.

"To do the power of local originality can affect more locals..."

He said.

JACK said that there is a snowball effect in the tidal current circle. Once a person travels ten or ten times, people who are born with a keen sense of smell can always find the most personal and top-notch fans in all kinds of fashion information and become loyal fans.

"There is a tide man in Chongqing who likes a tide card in Hongkong. From top to bottom, from inside to outside, it is all the equipment of this tide brand, and everyone talks about the advantage of this tide card, which is entirely a public relations."

"This is more of a way of life and attitude.

For example, our company's BOSS and senior executives almost have experience of going to the ocean. They can speak three or four foreign languages, and there are many foreign street culture contacts. When you see them walking into the office in a casual way, you mustn't be surprised! "JACK said," Chao "represents ease and individuality. A boss of a slanting leisure bag can give you a relaxing comfort.

Their attitude towards life can also affect a large number of people around them.

Now, one of the tasks of JACK is to bring more trend culture to Chongqing. "As a growing metropolis, Chongqing is surpassing Chengdu and becoming a leader in the culture of Western China."

He told reporters very positively.