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Software Management Of Garment Enterprises Restricts Market Development (1)

2010/6/19 10:41:00 35

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Brand collectivization

Attention should be paid to the operation techniques. First, the sub brand must be an extension of the parent brand, not too large, otherwise it can not give full play to its resources and advantages; secondly, the brand can not overlap and fight with itself, which will cause duplication of construction and waste of resources; third, every brand should have its own operation system to form its own style and characteristics.

In short, in our plan, third brands will also be launched at the right time.

Judging from the change of market structure and regional pattern, the mature clothing market can be said to be dominated by high-end brands.

I want to see others

Second tier market

Although it is the largest market in terms of population and quantity, the market potential is huge, but its disadvantages are as obvious as its distribution is relatively loose.

In contrast, the consumption potential of the three line or three line market, including the rural market, is rising. The income of consumers in these markets has increased a lot than in the past. They will play a great role in changing the pattern of the entire Chinese garment market in the future.

Before the outbreak of the financial crisis, the main foreign trade manufacturing enterprises in the domestic clothing industry were distributed in coastal developed areas such as Jiangsu and Zhejiang. After the crisis struck, they were influenced by many factors.

For Anhui, their difficulties in the financial crisis mean our opportunities.

In a sense, the financial crisis has directly promoted Chinese clothing.

Industrial manufacturing base

The shift from coastal areas to the central and western regions gradually expanded.

The main manifestation is that some enterprises begin to pfer factories to inland areas.

After more than a year of adjustment and pformation, the current industrial situation of textile and garment industry is represented by the gradual pfer of production from Shanghai, Jiangsu and Zhejiang to the central and western provinces and cities such as Anhui, forming a manufacturing base mainly centered on the central and western regions.