Trade Flow In China'S Clothing Industry: Contact And Understanding Of Consumers
At present, many garment enterprises in China are R & D, production and
brand marketing
All of them are very tired.
So China's
Clothing enterprise
There is bound to be a differentiation. Some enterprises only make manufacturing, make manufacturing fine, while others will become specialized commercial Brand Company, specializing in brand operation.
Like foreign clothing Brand Company, a company operates multiple brands, sharing the experience, information and resources of brand management, reducing costs and improving efficiency.
Therefore, if the business problem is not solved, our garment manufacturers will hardly have breakthroughs in development, creating brands, increasing added value and competitiveness.
At the same time, I also advocate that clothing businesses should support the development of our own clothing brands and garment enterprises.
Moreover, well done clothing business can better contact and understand consumers, and feedback the terminal information to manufacturers.
As we all know, a large part of the profits of many brand enterprises are taken away by commercial circulation channels.
The commercial squeeze makes garment enterprises not get much profit. Without profit, how can we talk about development and innovation, how to introduce technology, and how to improve management level? And now, labor costs and raw material costs are constantly increasing, making garment enterprises more difficult.
commerce circulation
The business is done by the business enterprise.
On the one hand, we should combine our industrial conditions and learn from foreign clothing business models to innovate our business model.
Rapid commercial circulation has led to the rapid development of the garment industry, which has given birth to so many garment manufacturing enterprises.
But in the past two years, the business channel of garment industry has gradually declined, and garment manufacturing enterprises have been greatly restricted.
On the other hand, it is to integrate the resources of the existing clothing business, including the business part of clothing enterprises, including agents and wholesalers specializing in clothing trade, including general merchandise, etc.
Clothing business should be the third industry, which is different from the manufacturing industry in the second industry.
Business culture, market culture and so on are all things that clothing businesses should do.
Only by truly becoming the third industry can clothing business be done well.
For a long time, the Chinese garment industry has been emphasizing the development of new products, increasing the added value and creating brand names.
This should indeed be our goal.
But we have overlooked that the goal of promoting this goal should be the optimization of our industry structure and the pformation from the second industry to the third industry.
Our business model is still in the process of operation, it is not easy to say whether it will succeed or not.
It is an indisputable fact that Chinese clothing industry is not satisfactory in commercial circulation.
Success is important, but it is more important to make an attempt, start looking for change, and take the first step. In short, the way out is changing.
Therefore, we encourage strong and advantageous clothing enterprises to do garment business.
In addition, many clothing wholesalers and agents are also important forces in China's clothing business.
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