Linqing Textile: Adjustment Strategy &Nbsp; Smooth Turn.

Linqing, an ancient and young canal pearl, was named "Shandong textile and garment industrial base" in 2006. Not long ago, it was awarded the title of "China cotton textile wax printing city".

In serious

From cotton processing, spinning, weaving, printing and dyeing to clothing, Linqing textile industry has gone through the peak and trough of the development of state-owned textile enterprises under the planned economy, and has experienced the "hot" market competition under the coexistence of state owned and private enterprises.

Faced with the current severe market situation, Linqing textile industry, with the accumulation and experience of many years, with the concerted efforts of the government, associations and enterprises, has faced the difficulties calmly, and is full of confidence in this "cold winter".

On Linqing's list again, in November 2008, when the title of "China's cotton textile wax dyeing city" was awarded, the director of the textile industry Office of Linqing City introduced the specific situation to textile and clothing weekly.

Grasp the principle of facing difficulties

"Linqing's textile enterprises have adjusted their product structure according to market demand, and the order has increased. But due to the bad market, there have also been a few losses, but the operation is OK. Now we insist on giving up profits instead of production."

According to statistics, in the 1~10 month of this year, Linqing textile industry sold nearly 11 billion yuan, realized profits and taxes 700 million yuan, and the profit reached 310 million yuan.

In the current situation, Linqing middle and low-grade textile market has little impact and operates well, compared with the same period last year, sales, profits and taxes and profits have increased considerably.

This is mainly due to the long history of cotton planting in Linqing City. In recent years, Linqing's annual cotton planting area is more than 300 thousand mu, which is one of the national cotton research bases.

In addition, the technical personnel of the former national cotton enterprises also played a positive role in driving the development of Linqing textile industry.

As one of the pillars of Linqing textile industry, batik has achieved a good harvest in 2007, and the profit has increased slightly in 2008, but the situation in 2009 is not optimistic.

Take three and textile group as an example, this year 1~9 month realized nearly 60 million yuan, but began to decrease in October.

At present, the export shrinkage of Linqing batik products is 10% to 20%, and the export price has dropped by 6%~8% in September. Before October, the profit of 1 m cloth was at 2~3 Jiao, the highest to 5 jiao, and after October, the profit declined.

Although it has rebounded slightly, it has not been very large.

Nevertheless, Linqing's Batik enterprises still strive to grasp the market and grasp opportunities in the difficult position.

Director Shi Xueli said Linqing's textile industry is developing smoothly, and its operation is basically normal.

It is predicted that before the three quarter of 2009, there should be no major problems in the normal production of enterprises.

As a wax printing city, the expansion of batik exports is the focus of attention of all enterprises.

Therefore, Linqing municipal government has also taken some measures, such as providing a relaxed market environment under the circumstances of policy permissible, providing market information in a timely manner, integrating sales links and saving costs.

Linqing Textile Association also put forward some constructive suggestions. First, textile export tax rebate, though it has been raised slightly now, it has little effect on enterprises, because the whole world knows that our export tax rebates are on the rise, so the bargaining power of enterprises is still not in our hands when negotiating with foreign customers.

Then there is the timeliness of information, which requires information from all over the country and the whole country.

Adjustment strategy smooth turn

"Our original goal is to make the enterprise stronger and bigger at last, but in the current planning, we no longer consider becoming bigger. The most important thing is to rely on credibility and image to make the enterprise stronger.

Strengthening is a concept. In fact, it is a degree of real strength to make the enterprise strong, and strive to make it stronger, so that enterprises can have a place in the market. This is the reality of development. For today's situation, the idea of making big must stop. "

Crisis, danger and opportunity, Linqing is digging opportunities in crisis.

Although this period of time is not good, it should also be an opportunity for all enterprises to develop. In the most difficult time, Linqing textile enterprises, through market and other links, will brand new products and enterprises, and set up good corporate image.

The city, which accounts for nearly 30% of the world's batik, has grown stronger step by step.

In the face of the severe market situation, Linqing textile enterprises have abandoned the competitive strategy of relying on equipment and price competition. In order to improve the equipment technology level and product quality, Linqing textile enterprises have actively responded to the market challenges and realized the pformation of product structure from the former middle and low grade to the high and low grade.

This year, three and the textile group reach the annual production capacity of 240 million meters of wax printing cloth, accounting for 26% of the global wax printing market, and further expand the market share of Linqing wax printing.

In the fierce market competition, Linqing textile enterprises gradually realized the importance of strengthening the internal management of enterprises.

On the basis of conscientiously summarizing the advanced management experience of Huarun, the five star plus gross profit management mode is popularized in the whole city.

Five star is a management unit star of "output, quality, consumption, field, safety". "Five-star + gross profit" management mode calculates the gross profit of each profit area according to the factors such as the opening of the existing equipment, the product variety structure, the market price, the manufacturing cost level, and so on. The management mode of gross profit is taken as an assessment unit.

The three and Huitong textile enterprises have greatly improved their production efficiency through the implementation of the management mode.

Attach importance to the construction of enterprise culture. This year, the municipal government takes the "Shandong textile and garment industrial base" and the establishment of "China cotton textile and batik city" as an opportunity to guide enterprises to cultivate modern enterprise awareness, market economy concept and solidarity, enterprising and positive enterprise culture, so that the cohesive force, binding force, guiding force and radiating power of enterprises are greatly enhanced, which has effectively promoted the reform, development and production and operation of enterprises.

Three and textile group, sun rise textile company and other enterprises, through the promotion of entrepreneurial culture, create a good atmosphere for innovation, form a culture of entrepreneurial culture, establish and improve the incentive mechanism for innovation, and bring the strength and wisdom of the staff to the construction and development of enterprises.

By establishing "

We should adjust the market structure and lay stress on the domestic market development and Cultivation on the basis of the original market on the premise of doing well the basic work.

In the past, the revenue from the sales market was 3 1/3 – 1/3, the international market, 1/3 was the domestic high-end market, and 1/3 was the domestic middle and low market. Now Linqing has pferred the 2/3 in the 1/3 international market to the middle and low market, and 1/3 has also given the high-end market.

By changing the market strategy and adapting to the current severe market situation, it ensures that the industry will not be greatly affected in the process of operation.

Director Shi Xueli believes that the situation of production and operation in the next 1~2 years will not be very good, but in the more difficult situation, Linqing should give full play to their advantages and continue to move steadily forward.

"Our advantage lies in the following: first, we have raw materials; second, we have the technical team; third, we try to adjust our product mix and meet the needs of the market; fourth, we introduce the external advanced products, expand our industrial chain on the one hand, expand the influence and expand the market on the one hand."

I believe that under the situation of economic difficulties, Linqing textile development ideas can provide more references for more enterprises.

Clustering promotes industry advantages

"The advantages of industrial clusters have brought great benefits to Linqing textile industry. Basically, we have formed a unified technology, information and market. Why do we say that under the circumstances of economic crisis, Linqing textile industry will not be greatly affected? This is what we all want to do."

During the interview, the director of the history ceremony focused on it.

"It is said that Linqing textile industry has its own characteristics. I say it is not a characteristic. It is that we anticipate some problems in the course of operation, and we should try our best to give full play to our advantages and avoid deficiencies in the existing extent."

This is mentioned by the director of the history ceremony when he summed up the development of Linqing textile industry in recent years. We also believe that in the future journey, the Pearl of Linqing will be more brilliant.

Postscript:

This opportunity to understand Linqing's textile industry in great detail is due to the opportunity of "China cotton textile batik famous city".

When many enterprises are faced with difficulties in order to maintain the status quo, Linqing's textile enterprises can take active actions under the leadership of the government, set up their own image in the predicament, and believe that more gains are brought to them.

At the same time, during the interview, we feel that the development of Linqing textile industry is that they have not evaded the difficulties and problems they face, but show them as much as possible. Perhaps it is their attitude that they dare to face difficulties directly, so that they can find a more practical solution.

Enthusiasm and great passion can overcome everything, so we can achieve our goals by persistent pursuit.