Prerequisites For Market Segmentation Strategy

There are many irregular and unsystematic behaviors in marketing strategy.

The reason is, China's market.

Some of the authors of marketing books lack the experience of market work. Some of them are from sales, and some are from advertisements. Strictly speaking, they do not work in the market.

They lacked experience and understanding of market activities in grasping strategies and grasping strategies.

Therefore, the market segmentation concept is more chaotic.

Before market segmentation, we need to segment the market first.

The market can be broken down, because people can be divided into many categories from the character, the market is mainly about the needs of people.

People have needs from infants to old age, but the same products can not adapt to everyone.

A product is suitable for an age group. This age group is called an overall population.

A large group is a large group of people, and a small one is a small group of people.

There are several groups of people, including infants, young children, children, adolescents, young people, young adults, middle aged people and elderly people. This is a division from age, and can be separated from sex and economic ability.

Some products are suitable for age division, some products are suitable for sex segregation, and some are suitable for economic ability.

Generally, the demand products are usually separated directly from the age, but the products on the market are not only products of common demand, but also products that satisfy other needs, satisfying, satisfying and entertaining.

Different products aim at different populations. As long as the corresponding products are separated from each other, the population will be separated.

The segmentation market is different from the market segmentation.

It can be corresponding to a product category, in addition to the corresponding age, it can also correspond to men and women.

In men and women, young women, young men, middle-aged women or middle-aged men can also be matched from age to age.

Market segmentation based on segmented markets

At intervals

With the maturity of the market, the subdivision becomes more and more detailed.

Due to the intensification of market competition, there are still more detailed subdivision under the condition of large subdivision.

For example, clothing subdivision, clothing can be divided from occupation, can be divided from the lifestyle, but also can be divided into the morning, noon, evening clothing.

Each of these garments can also match different personalities.

For example, if a girl is more active, she can wear lively clothes; if she is more introverted, she can wear plain clothes or more restrained clothes.

The large categories of clothing can be divided into business, leisure and business casual.

There are many kinds of leisure.

For example, there are outdoor climbing, outdoor outing, outdoor sports and outdoor fashion in leisure.

Similarly, there are indoor, indoor leisure, indoor fashion, indoor relaxation and indoor sex.

In short, there are many different ways of responding to different groups of people.

In a demand way, the demand of the same person at different time points is also different. This is also a subdivision.

These subdivisions are conditional.

What is the condition? That is the market condition.

What is market condition? That is to say, the market is mature and immature when making subdivision products.

When the market is not mature enough to a certain extent, do not subdivide.

For example, from planned economy to market economy, products began to enrich, and people's demand patterns changed accordingly.

In the past, everyone wiped the cream, and got up in the morning to wipe some clams oil, wipe some cream on the face and moisten the skin.

But with the active market economy and the improvement of people's living standard, good products have been gradually recognized. People's understanding of beauty has also changed. For some high-grade cosmetics, from passive demand to active demand, the market has gradually matured.

After the market matures, there will be more subdivision products.

The concept of simple moisturizing and whitening from the former is a process. After that, whitening has been unable to satisfy people's needs. People want to nourish their skin and make their skin more elastic, so the demand for products of different concepts is produced.

With such subdivision requirements, there will be subdivision of products to correspond.

Depending on the degree of maturity of the market, we will divide the market.

After a demand is satisfied, people will pursue higher level needs.

If a market is still in a simple and basic demand, it is difficult for enterprises to produce a subdivision product into this market and to educate the market to keep pace with them.

The understanding of consumers is gradually developing. When knowledge is not yet reached, it is impossible to educate him to the understanding of a new era by the strength of an enterprise.

If there is a market in the UK and people want China to have this market, this idea may not be completely realistic.

Chinese enterprises may have this condition and capability, but not necessarily.

The progress of the market is orderly. Enterprises should consider the stage of market according to the results of market research, and only when they are relatively mature can they subdivide products with products.

The purpose of product segmentation is also corresponding to market demand, so market segmentation is produced under mature conditions.