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Brand Clothing Meets The Online Market

2010/6/18 14:19:00 45

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In the competitive Internet direct selling market,

Low price

It has been pursued by all brands.

But price war is a short-term behavior after all. It also needs other strategies to cooperate with each other in order to bring long-term competitive advantage to enterprises.

Although some enterprises have done a lot of work in terms of service, price and promotion, consumers do not understand the real reason behind their low prices. They only buy goods on a low impulse, and when customers have the same cheap or even cheaper products, customers can make other choices.

When the direct selling enterprises have tasted the sweetness of small profits but quick turnover with their low price, it seems that these marketing strategies have achieved the expected effect, but in fact they are only a false impression of short-term sales growth, ignoring the cultivation of consumer brand loyalty.

The smart price war strategy should be to let consumers understand the reasons behind the price reduction, and feel that the product is worth the money, so that it will not let.

Consumer

The idea of "cheap goods" or "no price cuts" is a way for businessmen to earn high profits, which is of great benefit to the cultivation of consumer loyalty and the long-term healthy development of enterprises.

For example, set up factories, have their own production lines, save many dealers and agents in the middle and reduce costs.

Besides, the launch of the website's own brand is also the reason why the goods are cheap.

If businessmen clarify their own business advantages and the reason why they are cheap, let consumers feel that low prices are not equal to low quality, and they will naturally feel good about brands.

Second, low price promotion when new products are listed.

stay

Clothing direct selling

In the market, it is common for consumers to sell discounts, off-season and seasonal styles. It is hard to attract consumers' attention again.

However, if a company takes a low price promotion when it comes to the new listing, especially when the retail price is lower than the consumer's psychological price, consumers will think that the new product will be very cheap at a low price, and will soon feel good about the enterprise and brand, which will greatly contribute to the consumer's motivation to purchase.

In addition, because the new model has just been listed, there are not many similar products and few competitors in the market, and when the price of the new brand is generally high, the price strategy is easier to gain competitive advantage.

Third, we should try to reduce the total product cost.

When a business is blocked, it is a very dangerous way to promote product sales simply by product price reduction or buy gift promotion, and the result is the loss of the whole industry, and no one will become a winner.

Therefore, in the clothing direct selling market, we should avoid falling into the vicious circle of price war. If we want to get the price advantage, we should also reduce the operation cost from the management system of the whole enterprise.

Only by reducing the total product cost can we reduce the price of the product, and finally ensure that the product will make a profit in the low price competition.