Dalian: Analysis Of Garment Retail Market In The First Quarter Of 2010
According to the clothing sales statistics provided by the ten shopping malls in Dalian shopping arcade, friendship mall, New Mart shopping plaza and Jinhui shopping plaza, there are four categories of clothing in the first quarter: Women's wear, men's suits, men's shirts and children's clothing.
Total sales
Year-on-year growth of 35.76%, total sales grew by 35.78% year-on-year.
Sales of women's clothing increased by 44.84% over the same period last year, sales increased by 36.89% compared to the same period last year, sales of men's suits increased by 18.43% over the same period last year, sales increased by 17.35% compared to the same period last year, sales of men's shirts increased by 26.85% over the same period last year, sales increased 26.27% over the same period last year, sales of children's wear increased by 4.21% over the same period last year, and sales dropped by 3.51% over the same period last year.
On the whole, the sales of women's clothes, men's suits and men's shirts have increased greatly in the first quarter of the market.
The market situation is briefly analyzed as follows:
First quarter
Women's wear
The top three brands sales are Veromoda, ONLY and Koroba, whose market share is 3.57%, 2.93% and 1.37% respectively. The top three sales are Veromoda, ONLY and AGG weekend, and their market share is 4.09%, 3.69% and 1.15% respectively.
Among the local brands, lucky women, star language, oris and paupel ranked the top eight of the sales rank.
Male in the first quarter
Suit
The top three sales companies are Rui Shen, Sabatini and Fu Ge, whose market share is 3.82%, 1.93% and 1.91% respectively. The top three sales offices are Notting Hill, Fu Ge and jack&jone, whose market share is 15.32%, 9.94% and 7.18% respectively.
The sales of local brand men's suits are better. In addition to sharp Shen and Fu Ge, genesis, FUKUYAMA and blue sea rank fourth and eighth and twenty-third respectively.
In the first quarter, the top three sales of men's shirts were Pierre Cardin, Arthur and Gedrick. Their market share was 20.44%, 15.69% and 10.19% respectively. The top three sales were Arthur king, Pierre Cardin and Gedrick, whose market share was 22.52%, 17.68% and 14.73% respectively.
Arthur and Gedrick shirts in local brands rank the top three, both in terms of sales and sales, and maintain a strong competitive advantage.
In the first quarter, the top three sales of children's clothing were Adidas, Nike and rabbi. Their market share was 6.76%, 6.68% and 5.23% respectively. The top three sales were Disney, annell and Babu, whose market share was 6.12%, 5.18% and 4.07% respectively.
The sales and sales volume of local brand children's clothing has entered the top 10 ranking.
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