Men's Clothing Marketing "Family Card"

　 "61" children's day, Dragon Boat Festival, father's day and other festivals followed, and the World Cup began, which made the whole year June unusually hot. With the approaching of father's day, Changchun's major shopping malls have launched "family cards" and launched various marketing activities ahead of time, so that father and son love and father daughter love can be released in this hot season. However, unlike the previous Pro citizen line, this year, businesses will focus on high-end and stylish products.

   Phenomenon: father's Day is very fashionable.

In Europe and Asia business, Guo Shang department store, Changbai building, Eurasian stores and other shopping malls, I saw in men's clothing department, men's leather shoes, sunglasses and summer POLO shirts have been placed on the counter. Almost all men's wear brands have discount promotions, including some of the big names, such as HUGOBOSS's men's clothing, major brands of men's perfume, cufflinks and other fashion items.

Miss Lu, who is choosing gifts from a shopping mall on Hongqi Street, told me that dad was more than 50 years old. She didn't want to buy him too old gifts. "If you pick clothes, it will also be a fashionable business casual suit, or an outdoor sports brand dress, or buy a PSP or ipodtouch, so that Dad can also play a high-tech job, and usually listen to music and watch movies." Young people such as Miss Lu are not in the minority. Fashionable clothes, fashionable figures, wine and cigars are the main products and holiday gifts for shopping malls.

The author also noted that apart from traditional male products such as razors, shirts, watches, small household appliances, food, cosmetics, sports equipment, ornaments and so on, as long as almost all items suitable for male consumption were on the sales promotion list, father's Day is now more like "men's Day". At the same time, although it is father's Day promotion, some women's wear and women's shoes are more discount than some men's products. In the name of father's day, businesses take the opportunity to promote women's products. Making women's money is the shrewd part of businessmen.

Analysis: 80 and 90% of the main consumers

"Father's Day promotion has also been done for several years, almost every year, the most popular gifts are concentrated in razors, neckties, shirts and other basic daily necessities, as well as blood pressure meters, massage chairs and other daily health products." Sun Li, director of the planning department of Changbai building, told the author that the main force of social consumption is 80 years later. They tend to be stable in the economic level and social status. They emphasize their taste and personality when shopping, and have a strong sense of consumption and ability. Therefore, as father's Day is getting more and more attention, it also gradually forms the phenomenon that father's Day mall is playing the role of high-end products and "fashion cards".

According to the relevant person in charge of the planning department of Eurasia, generally speaking, 70% of the sales of the mall is completed by female consumers, but the remaining 30% of the male consumption can not be ignored. In the United States, every year father's day has a gift of $about 1000000000, which is a gift for the father. Men's consumption is strong, loyalty is high, and the relative price of male consumer goods is higher, which is helpful for businessmen to improve their performance.