How To Deal With The Sweet Trap Of Wedding Photography?

　 June 17th is the first day of the opening ceremony of the fifth Chongqing Wedding Expo. The organizing committee recently released the "Chongqing 2010 Wedding consumption survey report". The data show that the average time spent on the wedding is 1153 yuan.

Last week, Liu Ke, who took the wedding photo from a wedding photo studio in Shapingba, entered the 966965 hotline, saying that the wedding photography "sweet trap" could not be prevented. When taking pictures, because it was not easy to see the free clothes at the time, she had to spend more than 600 yuan to choose other clothes. In the middle, she added the cost of makeup, which led to more than 5000 of the wedding photos, and it took 1 times to take all the photos. After receiving the news from Liu Ke, the author thoroughly investigated four chain photo studios in the main city, and found that there was a widespread consumption in later stage. Wu Bin, President of the Chongqing Wedding Association, said that a market survey they had done showed that more than 30% of consumers were disgusted with the late consumption of wedding photography.

Temptation

At least 200 yuan for garment upgrade.

Liu said, the first procedure of choosing photographs is to choose clothes. The clothes in the studio are partitioned. The contract shows that the studio is free to provide clothes for the boutique area. But when the contract is signed, the studio does not allow her to look at the costumes. The studio attendants recommended clothes in other areas, and she only picked 600 more clothes for 3 yuan. Answer: after receiving Liu Ke's complaint, the author came to her photo studio as a guest. The photo studio, named Zhang Xin's deputy director, told the author that there were 5 districts in the shop. Each upgrade area plus 200 yuan / piece, the most expensive set will add 1000 yuan / piece. "In fact, there are free clothes in every department, so long as customers resist temptation, they don't need to spend extra money." Zhang Bo, who worked as a photographer in the studio, revealed that the effects of free clothing were not very different.

Temptation

Buying fake eyelashes is the most expensive 100 yuan.

Liu said that before taking pictures, he heard a friend say that the false eyelashes in the studio were very expensive, so he deliberately brought a false eyelash. "The photo studio has provided a pair of eyelashes free of charge, but the eyelashes are very few and can not be seen on them." Liu Ke asked the make-up artist to paste her eyelashes, but was asked to pay 40 yuan for "manual fee". "I said I put it on myself, but the makeup artist said I couldn't reach it." The best paid fake eyelash is 100 yuan a pair. Answer: "if the contract indicates that the studio is free to provide false eyelashes, customers can ask for more eyelashes to be attached to the studio until satisfactory." According to Wenxin, a consultant of a studio in Daping, the free eyelashes and paid eyelashes offered by the studio are different from the quality to the appearance. In fact, the customers require more than 100 pairs of free eyelashes. The effect is also good. The false eyelashes of $100 are not necessary.

Temptation

Selling makeup solution at least 100 yuan.

I understand that at present, a lot of studios in our city recommend a kind of concentrated essence called "ampoule" before the make-up for new people. According to their efficacy, they can be roughly divided into categories such as moisturizing, anti-aging and fixed makeup. Many studio designers make it easy for them to pay for their makeup. "The cheapest essence also needs 100 yuan and 1 bottles." Liu can say. Answer: a beautician who does not want to be named in Monument for Liberation says that the "ampoules" sold in the studio are mostly made in China and are used for several bottles on a temporary basis. It is hard to say how effective it is. I found on Taobao, 1 bottles of domestic ampoules wholesale price to 1 yuan. Wenxin reveals that consumers can choose "bottle" according to their own circumstances, and do not let the make-up artist recommend it.

Temptation

Encourage new people to buy more photos.

Of all the invisible consumption, Liu Ke felt that the most painful thing was to spend extra money on photos. "It was agreed that 60 shots were taken, but finally hundreds of photos were taken. And other photos must be bought again, and the 1 one is 40 yuan. Liu can say. Answer: Li Jinwei, a counselor of the psychological consulting center of Tian AI, believes that the photo studio is to promote new people's "life on this occasion" and "seldom take care of them so well, and so on."

Temptation

Photo frames are often recommended for thousands of dollars.

Liu said, when mounting the photos, the attendants recommended to her the frame made of all kinds of materials, which must be thousands of dollars, and a few hundred yuan in general, so that people do not know how to choose. Answer: under the guidance of photo studio professionals, the author found framed photographs in seven star gang and Zhongtian decoration city. The price is generally moderate, and a photo frame ranging from dozens to hundreds of dollars, the newcomers do not necessarily choose the studio, or they can mount it themselves.

voice

Experts say legal restrictions are not enough.

Counsel proposes to clarify the contract first.

Wu Bin, President of the Chongqing Wedding Association, said that at the end of last year, the first national wedding celebration service standard was officially implemented. It clearly stated that "wedding audio-video products including photos, videos, CDs and so on should be guaranteed by the wedding company, and delivered to customers within the specified time, and all the original information (including negatives, videotapes, digital data, etc.) should be handed over during the recording process."

Wu Bin also said that this standard is not mandatory, only has the guidance and reference effect, and has no disciplinary measures against the standard photo studio, even if the business does not comply with, there is no binding clause. "At present, there is no perfect law and regulations to regulate the wedding photography industry." According to Cao Wei, a lawyer of Jun Rui law firm in Chongqing, when a new person is shooting a wedding dress, if he wants to retrieve his "negative", he must make an appointment in advance in writing to negate the ownership of the negatives so as to avoid causing controversy and cause difficulties in safeguarding rights.