Making Clothes Requires Talent -- Interview With Yu Jianwei, General Manager Of Hangzhou Boqi Garments Co., Ltd.

The rise and development of a brand is inseparable from its professionalism and professional management.

Yu Jianwei is such an outstanding leader.

He is a senior professional manager of China's textile and garment industry, and MBA master of business administration.

He is well versed in the essence of brand clothing operation, and has high academic level and rich practical experience in clothing chain operation and terminal management.

Now he is the general manager of Hangzhou Boqi Garments Co., Ltd.

We have interviewed Mr. Yu Jianwei recently.

Q: what are the prerequisites for a good brand marketer?

Answer: first of all, we must have familiarity with the industry.

In the accumulation and accumulation of time, we should have a clear understanding of the style and evolution of fashion products, and have sufficient judgement and operation ability for brand market operation policy formulation, product style positioning, price setting and so on.

Secondly, we must be familiar with the national high-end brand clothing market and attach importance to brand marketing channel construction.

It has rich marketing management experience for successful planning, promotion, development and maintenance of national agents, exclusive stores and shopping malls (special counters).

In addition, we must have a clear idea of the consumption ability and preference of colors in various regions of the country.

At the same time, a good brand marketer must have rich store location and ability to select locations, and be familiar with the internal marketing and management of stores.

You should also attach importance to the unified planning of container design, and have rich theoretical and practical experience in the production, placement, merchandising, selling skills, personnel training, service management and other details of props.

You also have professional knowledge such as face, interior, accessories, etc., which can effectively cooperate with the designer to develop high-end, high-quality and marketable fashion.

You must be able to work together with production departments with professional knowledge and ability, and have the ability to reasonably configure and control commodity supply, logistics distribution and inventory (rate).

Q: what is the brand culture and idea of "Si Mei Xiu"?

A: "Si Mei Xiu" has absorbed the latest design elements in the US and Europe in the design aspect, while trying to use modern architecture and sculpture to display lines and space sense to bring breakthroughs in the overall fashion design.

Natural colors and environmentally-friendly fabrics create a new sense of harmony and health, reflecting the brand's unique "self-confidence, intelligence, independence and fashion" culture and ideas.

Q: how will "Si Mei Xiu" stand firmly and win the market?

Answer: "Si Mei Xiu" insists on innovative and high quality product development concept from beginning to end. No matter from selected fabrics or tailored tailoring, it reflects the comfort and concern of the vast number of female consumers. I think this is the key to success.

From this point of view, we have some unique features on the color of clothing, the proportion of style structure and so on. This is also the reason that the product has a large number of Fans in the young and middle-aged fashion consumers.

Now, the "beauty show" women's clothing, through all levels of agents, has been spread all over the country, and the products are rich, beautiful, serialized products, specialized store display and scientific management and management, providing excellent investment and operation platform for the promotion and development of the terminal market.

Q: what are the characteristics of this year's "Mei Xiu" women's wear?

A: this year, "Simei Xiu" autumn dress emphasizes the basic clothing philosophy of smooth profile, comfortable material, practical style, elegant and beautiful.

With classic black, grey, rice, powder, purple and watermelon red as main colors, the overall tone emphasizes lightness and beauty, wind coat, blouse, shirt, knitted sweater, skirt, trousers and so on.