Jil&Nbsp; Sander "The Most Pure Clothes" Ahead Of The Reclusive Purity.

The 67 year old Jil Sander is still beautiful. The Nordic blue eyes reminiscent of the lake that shines under the sun. The pale golden hair is naturally stretched like a tendril like plant.

In her childhood, also known as Heidemarie JilineSander, she hated her mother's disorderly curly hair.

However, she likes to watch her mother step on the sewing machine to make trousers and corduroy shirts.

At the age of 24, she inherited her mother's sewing machine.

It was in 1968 that she founded the Jil Sander brand.

Since then, mother has been wearing the clothes her daughter designs.

"I fell in love long ago.

Advanced person

Jil Sander is a sensitive and strong woman with the perseverance and meticulous character of the Germans.

In 1975, her debut Paris show did not start.

But in 1980s, when she was in a gorgeous fashion, her purport style, which was against the trend, gradually gained a foothold in the fashion industry and was regarded as an alternative model.

At the end of 1980s, her company was successfully listed on the Frankfurt stock exchange.

France

"She appeared too early -- in the days of ThierryMugler, Claudia Montana and EmanuelUngaro, her style was hard to accept."

Picart said pertinently.

Jil Sander thought the show was a total failure.

It was not until 18 years later in 1993, when she opened a landmark minimalist shop on Montaigne Boulevard, that she got a kind of satisfaction.

Recluse

After entering twenty-first Century, the career of Jil Sander was at a low ebb, especially with the Prada group.

In August 1999, Prada bought a stake in Jil Sander75%. After only half a year, she resigned as CEO and chief designer.

What's more dramatic is that she returned to her place in 2003 and signed a 6 year contract with Prada, but a year and a half later, the second sides split up.

Since then, the Jil Sander brand that has changed several times has nothing to do with its founder.

Jil Sander is now silent about her Prada era. Whether the differences were aesthetic or money could not be investigated. She summed it up as a word: the capricious fashion world controlled by big conglomerates.

She worked as a hermit for 4 years until she came to the UNIQLO library from a consortium. She had just set up her own fashion consulting company.

To her heart, this time, she did not have to repeat the old road in the high fashion industry. She became the first designer in the history to devote herself to the design of the cheap fashion brand.

It's like a redemption, or a revolution.

After launching the +J series for UNIQLO, people will no longer ask, "Why are your designs so expensive?" now they are not only expensive, but also good or bad, everyone has the right to speak.

Purists

JoeMcKenna, who has worked with Jil Sander for many years and now is also involved in +J series advertising, said her work style in UNIQLO is no different from before.

"The same accuracy, the same strict standard - every stitch, every button is very exquisite."

McKenna, who has witnessed the +J fitting process many times.

Jil Sander is quite satisfied with the +J autumn series, which will be released in September.

The well tailored ginger coat, the fashionable bonnet blue hat cap and coat cost thousands of dollars.

In the summer series, the price of light hooded coats and corduroy trousers is less than 500 yuan.

She herself often wears +J white now.

She does not like the idea of "cheap". She focuses on functionality and unity, and reflects her consistent design style with clean lines and meticulous details.

"My mother used to say that we were too poor to buy too expensive things."

Her childhood was spent in German war Hamburg.

Like many young people in the port city, she fled to Losangeles, University of California at Los Angeles, and then went to New York to become a fashion reporter.

When she was 21 years old, she returned to her hometown after her father's sudden death. After 3 years, she founded a brand.

She also doesn't like to be defined as "minimalist". "I prefer to call it 'pure' - minimalism sounds empty.

She said.

In 1980, she named Pure a new perfume.