Why Does Shaoxing'S Garment Industry Lack "Lift"?

"Orders have been put to the end of the year." "although 15 cabinets are coming out every week, they have to speed up production." these voices from clothing enterprises show that the export situation of our county is excellent this year. But from the analysis of data from the county foreign trade and Economic Cooperation Bureau, the opposite is true: the garment enterprises with export performance in the whole county have been reduced from 367 to 251.

One increase and one decrease, why does our county's garment industry lack "lift"?

Reporters interviewed and visited some garment enterprises to find out.

"We are under great pressure."

A clothing business operator admitted that from the beginning of last year to April this year, the company and American customers "soft and hard bubble" not easy to raise 15%, however, by wages and raw materials prices and other factors, so that production costs rise, an increase of over 20%.

"When the equipment runs at full load, it looks as if the business situation is gratifying. It is not known that the price increase can not catch up with the price rise. The monthly financial statistics show that the profit will not rise or fall."

He said.

It is also understood that since this year, many garment enterprises in our county have cut production or suspended production, especially in small and medium-sized enterprises.

"Transformation and upgrading of garment enterprises is imperative."

According to the insiders, from the whole county, clothing enterprises are still on the road of "big staple goods" and lack of innovation and design themes.

In recent years, the brand awareness of clothing enterprises in our county has been improved, and the export brands at all levels have reached 7. However, the sample processing and OEM export still dominate the clothing enterprises in our county.

Even if the export brand of the Ministry of Commerce focuses on cultivating and developing - "Heng Bai suit", its own brand exports account for only about 30%.

In addition, the compound talent has become an important bottleneck restricting the development of clothing enterprises in our county, especially for the outstanding team, marketing team and so on.