Yang Da Jun: Analyzing Buyer Of Clothing Dealer

Jinjiang economic news: clothing dealer buyers are still a very fresh group in the industry. In the past two years, the buyers of clothing enterprises began to appear some buyers. Can you analyze the causes of this phenomenon?

Yang Da Jun: fashion buyer is a profession born in Europe and America in the development of retail format to a certain stage. It is also a discipline born in the past ten years or nearly twenty years.

In foreign countries, the position of a buyer is usually a group, which is determined by a buyer group.

The buyer is a professional profession born in the relatively mature retail format abroad.

At present, Fujian Style Men's clothing enterprises basically use the order system. In this mode, with the improvement of consumers' ability to judge products, whether they are managers or distributors, or single store managers, their familiarity with the products, their high degree and low degree of binding to local market when ordering goods often determine the operation level of a shop, so dealers of brand enterprises need professional buyers.

Jinjiang Economic Daily: what will be the level of dealer buyer?

Yang Da Jun: the first point will directly affect the sales of products.

Our company has participated in a lot of company's order meeting. In the exhibition hall of the order meeting, we find that the product design of the season is very beautiful, the color, the sense of series and the theme are very clear.

As a result, after three or four months, we went to the store of the terminal and distributor of the company, and saw that the store was messy and irrelevant products were sold together. The direct reflection was that the dealer did not know the product and did not know the design of the company, and bought the goods directly according to his own understanding.

Now the combination of products is stronger and stronger, the sense of series is stronger and stronger, and consumers are more and more closely followed by popularity. Under such circumstances, the combination and series of products are damaged, which directly affects the sales of products.

Next is the inventory problem.

The dealer buyer has a professional understanding of the product itself. He can understand the designer's intention according to his own situation, and in the process of purchasing, cooperate with the brand characteristics of the company, and combine with the consumption level of the season to purchase products suitable for local consumption.

Under such circumstances, inventory is effectively controlled in the procurement process.

Jinjiang Economic Daily: what qualities do you think buyers of clothing dealers should possess?

Yang Da Jun: the buyer of clothing dealer must also be a fashion buyer. He should have a sense of fashion products. This feeling will definitely include clothing, the trend of the street, and the needs of consumers. But when judging a stock, he must consider not only these statistics, but also the knowledge of Statistics and marketing, and consider what goods are to be sold. Secondly, he should know something about commodities planning. He must consider how the goods will be loaded, how much they will be on each season and how long they sell each product.