Shishi Garment Enterprises Begin To Segment The Market

With the intensification of competition in the garment market, Shishi clothing enterprises are further subdividing the market.

After a few quiet "product shuffling" and "positioning fine adjustment", Shishi's fashion casual clothing plate has begun to show its strength and has become a strong trend.

In an interview recently, reporters found that in the huge leisure apparel cluster of Shishi, there are more than 20 fashion casual wear brands, such as CABBEEN, Jim, Cardy Saint fox, West manor, latitude 30 degrees, Wolf Road, Li Kou, and TIA.

Many of them are enterprises specializing in fashion casual wear, and they are less heard of "new generation" clothing enterprises.

Besides, some brand clothing enterprises also do "fashion leisure" series.

These enterprises are marketing their own brands and fashion and leisure characteristics. At present, they have a large number of sales networks in the major cities of the country in the form of "agent", "join" or "direct operation". They have a great influence on young consumers in China, and CABBEEN brands have entered the international market.

Following CABBEEN's opening of the market in major cities such as Beijing and Shanghai, Jim's casual menswear has become a "dark horse" in China's fashion casual wear this year. The sales volume in the national market has reached the forefront of peers. The winning way of this brand is to have strong fashion elements and characteristics in style design.

Wolf fashion and other fashionable casual wear also sell well. In the domestic two or three line market, there are 600 to 1000 different terminal outlets respectively.

It is worth mentioning that Tiana and several fashionable women's clothing brands came out one after another, to a certain extent, to make up for Shishi's "almost no dress" weakness, showing the Shishi women's clothing at the new starting point "dare to compete with the Jiangsu and Zhejiang women's clothing" competition "new dawn".

"Fashionable fashion and leisure are also forced by the market."

The owner of a fashion casual fashion shop in Maoming said: now, regardless of stone lions or other industrial clusters, casual clothes are showing more and more homogenized tendencies. Many enterprises do everything, products are not specialized, and target customers are hard to form.

It is understood that the company adjusted its market position last year and began to invite the design team to focus on fashion casual wear. After nearly 1 years of operation and competition, the company has sold well in the domestic market this year.

Fashion casual wear is first of all, "fashion taste" to be strong, attracting young men and women by changing styles and rich cultural meanings.

Jim's "when family" Chen general think so.

The company has made full use of the clothing production experience and strength accumulated over the past 20 years, and invited the famous British designers to design a series of "Chinese and Western" fashion casual men's wear, aiming at the consumption characteristics of the Chinese youth generation. The style is eye-catching, and the work is first-rate.

Small volume and fast change are the major features of today's clothing market, especially young people.

Older consumers usually wear a garment for two or three years, while "80 after" and "after 90" look for the favorite style.

Fashion casual clothes are adapting to this feature.

At the same time, the fashionable and changeable styles and various accessories are also the main aspects of increasing the cultural content and added value of clothing. Therefore, these good fashion casual clothing brands have a higher selling price than ordinary casual men's wear or sportswear.

Cai Dongsheng, President of the Municipal Textile and garment industry association, believes that fashion casual clothes are broken down and grown up on the basis of business leisure, sports and leisure and other leisure series. Compared with other casual wear, fashion and casual clothes are more fashionable in style design, cloth and accessories selection.

This consumer group has a very short cycle to buy clothes, which is a big new space for Shishi garment enterprises to expand the market. At the same time, it is a new way for Shishi casual clothes to jump out of "homogenization".